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題名：西點蛋糕消費者之從眾行為與忠誠度關係研究：兼論知覺利益的中介效果
書刊名：環境與管理研究
作者：陳儒賢 引用關係／謝華珍
作者(外文)：Chen, Lu-hsien／Shieh, Hua-chen
出版日期：2015
卷期：16:1
頁次：頁42-68
主題關鍵詞：從眾行為；知覺利益；忠誠度；西點蛋糕消費者；Herd behavior；Perceived benefits；Loyalty；Desert consumers
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:22
  • 點閱點閱:124
期刊論文
1.Asch, S. E.(1951)。Effect of Group Pressure upon the Modification and Distortion of Judgments。Journal of Marketing Research，16，394-400。  new window
2.Darden, W. R.、Babin, Barry J.(1994)。Exploring the Concept of Affective Quality: Expanding the Concept of Retail Personality。Journal of Business Research，29(2)，101-109。  new window
3.Woisetschläger, D. M.、Lentz, P.、Evanschitzky, H.(2011)。How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings。Journal of Business Research，64(8)，800-808。  new window
4.Sarkar, A.(2011)。Impact of utilitarian and hedonic shopping values on individual's perceived benefits and risks in online shopping。International Management Review，7(1)，58-65+95。  new window
5.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science，32(3)，293-311。  new window
6.Sargeant, A.、Ford, J. B.、West, D. C.(2006)。Perceptual Determinants of Nonprofit Giving Behavior。Journal of Business Research，59(2)，155-165。  new window
7.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review，84(5)，29-32。  new window
8.Webster, Cynthia、Sundaram, D. S.(1998)。Service Consumption Criticality in Failure Recovery。Journal of Business Research，41(2)，153-159。  new window
9.Neal, William D.(1999)。Satisfaction is Nice, but Value Drives Loyalty。Marketing Research，11(1)，20-23。  new window
10.Russell-Bennett, Rebekah、McColl-Kennedy, Janet R.、Coote, Leonard V.(2007)。Involvement, satisfaction, and brand loyalty in a small business services setting。Journal of Business Research，60(12)，1253-1260。  new window
11.陳欽雨、張書豪、張卿儀(20131200)。網路口碑、社群認同與知覺利益對網購意願之影響：以臺灣區Facebook粉絲專頁為例。電子商務研究，11(4)，403-429。new window  延伸查詢new window
12.Chen, P.-T.、Hu, H.-H.(2010)。The Effect of Relational Benefits on Perceived Value in Relation to Customer Loyalty: An Empirical Study in the Australian Coffee Outlets Industry。International Journal of Hospitality Management，29(3)，405-412。  new window
13.Lascu, D.-N.、Zinkhan, G. B.(1999)。Consumer conformity: Review and applications for marketing theory and practice。Journal of Marketing Theory and Practice，7(3)，1-12。  new window
14.Overby, J. W.、Lee, E. J.(2006)。The effects of utilitarian and hedonic online shopping value on consumer preference and intentions。Journal of Business Research，59(10)，1160-1166。  new window
15.陳欽雨、張書豪、雷菀甯(20140200)。產品創新、說服溝通及知覺利益對再購意願之影響--以購車為例。創新與管理，10(4)，27-66。new window  延伸查詢new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-based Equity。Journal of Marketing，57(1)，1-22。  new window
17.李雪莉(2007)。烘焙台灣--800億的商機。天下雜誌，363，35。  延伸查詢new window
18.Agarwal, S.、Teas, R. K.(2004)。Cross-national applicability of a perceived risk-value model。Journal of Product & Brand Management，13(4)，242-256。  new window
19.Sheth, J. N.(1968)。A factor analytical model of brand loyalty。Journal of Marketing Research，5(4)，395-404。  new window
20.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal，45(4)，34-36。  new window
21.Zeithaml, V. A.(2000)。Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn。Journal of the Academy of Marketing Science，28(1)，67-85。  new window
22.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
23.Bearden, William O.、Etzel, Michael J.(1982)。Reference Group Influence on Product and Brand Purchase Decisions。Journal of Consumer Research，9(2)，183-194。  new window
24.Burnkrant, Robert E.、Cousineau, Alain(1975)。Informational and normative social influence in buyer behavior。Journal of Consumer Research，2(3)，206-215。  new window
25.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
26.Tinsley, Howard E. A.、Tinsley, Diane J.(1987)。Use of factor analysis in counseling psychology research。Journal of counseling Psychology，34(4)，414-424。  new window
27.Lee, Yong-Ki、Lee, Choong-Ki、Lee, Seung-Kon、Babin, Barry J.(2008)。Festivalscapes and patrons' emotions, satisfaction, and loyalty。Journal of Business Research，61(1)，56-64。  new window
28.Lee, Choong-Ki、Yoon, Yoo-Shik、Lee, Seung-Kon(2007)。Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ。Tourism Management，28(1)，204-214。  new window
29.李奇勳、蘇瑞蓮(20120800)。知覺價值、滿意度、轉換成本及其他廠商吸引力對顧客忠誠度的影響。臺灣管理學刊，12(2)，117-137。new window  延伸查詢new window
30.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
31.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing，54(3)，42-53。  new window
32.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
33.Comrey, A. L.(1988)。Factor analytic methods of scale development in personality and clinical psychology。Journal of Consulting and Clinical Psychology，56(5)，754-761。  new window
34.Bearden, William O.、Netemeyer, Richard G.、Teel, Jesse E.(1989)。Measurement of Consumer Susceptibility to Interpersonal Influence。Journal of Consumer Research，15(4)，473-481。  new window
35.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
36.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
37.Sánchez, Javier、Callarisa, Luís、Rodríguez, Rosa M.、Moliner, Miguel A.(2006)。Perceived value of the purchase of a tourism product。Tourism Management，27(3)，394-409。  new window
38.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
39.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
40.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
41.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
會議論文
1.Smith, R.(1998)。Can you bribe your way to customer loyalty? Frequency marketing strategies。The Strategies Research Institute Seminar on Relationship Marketing。New York。  new window
研究報告
1.經濟部商業司(2012)。我國B2C電子商店調查結案報告。  延伸查詢new window
學位論文
1.王信惠(2007)。排隊消費之探索性研究--以飲食消費為例(碩士論文)。國立中正大學，嘉義縣。  延伸查詢new window
圖書
1.黃合水(2005)。廣告心理學。台北市：高等教育出版社。  延伸查詢new window
2.資策會(2011)。2011年中華民國電子商務年鑑。  延伸查詢new window
3.Maynes, E. S.(1982)。Prestel in use: A consumer view。London：National Consumer Council。  new window
4.Macinnis, H.(1997)。Customer Behavior。New York：Houghton Mifflin Company。  new window
5.Shumacker, R. E.、Lowman, R. G.(1996)。A beginners guide to structural equation modeling。Mahwah, New Jersey：Law-fence Erlbaum Associates。  new window
6.Wilkie, M.(1994)。Customer Behavior。New York：John Wiley and Sons Inc.。  new window
7.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley and Sons。  new window
8.Gorsuch, Richard L.(1983)。Factor Analysis。Lawrence Erlbaum Associates。  new window
圖書論文
1.Allen, Victor L.(1965)。Situational factors in conformity。Advances in experimental social psychology。New York：Academic Press。  new window
2.Day, G. S.(1976)。A two-dimensional concept of brand loyalty。Mathematical Models in Marketing。Springer。  new window
3.Monroe, Kent B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。  new window
 
 
 
 
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