| 期刊論文1. | Sundie, J. M.、Griskevicius, V.、Vohs, K. D.、Kenrick, D. T.、Tybur, J. M.、Beal, D. J.(2011)。Peacocks, porsches, and thorstein veblen: Conspicuous consumption as a sexual signaling system。Journal of Personality and Social Psychology,100(4),664-680。 | 2. | Mick, David Glen、DeMoss, Michelle(1990)。Self-gifts: Phenomenological insights from four contexts。Journal of Consumer Research,17(3),322-332。 | 3. | 黃少章(20100800)。品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買意圖關係之研究。運動傳播學刊,3,113-130。 延伸查詢 | 4. | Sherry, John F. Jr.、McGrath, Mary Ann、Levy, Sidney J.(1993)。The dark side of the gift。Journal of Business Research,28(3),225-244。 | 5. | Fischer, Eileen、Arnold, Stephen J.(1990)。More Than a Labor of Love: Gender Roles and Christmas Gift Shopping。Journal of Consumer Research,17(3),333-345。 | 6. | Grossman, Gene M.、Shapiro, Carl(1988)。Foreign Counterfeiting of Status Goods。The Quarterly Journal of Economics,103(1),79-100。 | 7. | Raskin, Robert、Terry, Howard(1988)。A principal-components analysis of the Narcissistic Personality inventory and further evidence of its construct validity。Journal of Personality and Social Psychology,54(5),890-902。 | 8. | Kent, Robert J.、Allen, Chris T.(1994)。Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity。Journal of Marketing,58(3),97-105。 | 9. | Shaver, P. R.、Hazan, C.(1988)。A biased overview of the study of love。Journal of Social and Personal Relationships,5(4),473-501。 | 10. | Griskevicius, V.、Tybur, J. M.、Sundie, J. M.、Cialdini, R. B.、Miller, G. F.、Kenrick, D. T.(2007)。Blatant benevolence and conspicuous consumption: when romantic motives elicit strategic costly signals。Journal of personality and social psychology,93(1),85-102。 | 11. | Aarts, H.、Dijksterhuis, A.、De Vries, P.(2001)。On the Psychology of Drinking: Being Thirsty and Perceptually Ready。British Journal of Psychology,92(4),631-642。 | 12. | Peracchio, L. A.、Meyers-Levy, J.(2005)。Using Stylistic Properties of Ad Pictures to Communicate with Consumers。Journal of Consumer Research,32(1),29-40。 | 13. | Belk, R. W.(1979)。Gift-giving behavior。Research in Marketing,2,95-126。 | 14. | Han, Young Jee、Nunes, Joseph C.、Drèze, Xavier(2010)。Signaling status with luxury goods: The role of brand prominence。Journal of Marketing,74(4),15-30。 | 15. | 李奇勳(20080700)。價格意識、品牌意識與熟悉度對商店品牌購買意願之影響。管理評論,27(3),21-40。 延伸查詢 | 16. | Huang, M. H.、Yu, S.(2000)。Gifts in a romantic relationship: A survival analysis。Journal of Consumer Psychology,9(3),179-188。 | 17. | Baskin, Ernest、Wakslak, Cheryl J.、Trope, Yaacov、Novemsky, Nathan(2014)。Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving。Journal of Consumer Research,41(1),169-182。 | 18. | 方文熙、賴玟敏(20120600)。旅遊中購買禮品的送禮動機、產品種類、產品屬性與商店屬性之關係研究。觀光旅遊研究學刊,7(1),1-26。 延伸查詢 | 19. | 蔡甫昌、張賢政、張至寧(20070300)。醫師面對病患餽贈所涉倫理議題。臺灣醫學,11(2),206-215。 延伸查詢 | 20. | Machleit, Karen A.、Allen, Chris T.、Madden, Thomas J.(1993)。The mature brand and brand interest: An alternative consequence of ad-evoked affect。The Journal of Marketing,57(4),72-82。 | 21. | Belk, R. W.、Coon, G. S.(1991)。Can't Buy Me Love: Dating, Money, and Gifts。Advances in Consumer Research,18(1),521-528。 | 22. | 莊智凱、周長青、李建邦(2014)。探討Facebook涉入程度、人格特質與網際人關係對路成癮之影響。數據分析,9(3),165-186。 延伸查詢 | 23. | 楊淳聿、楊玉奇(20081200)。精品品牌奢侈認知差異之研究。中華管理學報,9(4),59-90。 延伸查詢 | 24. | 劉宜芬(20121200)。廣告對產品線外溢效果之影響:廣告策略、品牌聯想與屬性呈現之角色。管理學報,29(6),539-557。 延伸查詢 | 25. | Ahn, H.、Mundel, J.(2015)。Luxury brand advertising in Argentina: Changes following import restrictions。Journal of Marketing Communications。 | 26. | Belk, R. W.(1976)。It's the thought that counts: A signed digraph analysis of gift-giving。Journal of Consumer Research,3(3),155-162。 | 27. | Dunn, L.、Hoegg, J.(2014)。The impact of fear on emotional brand attachment。Journal of Consumer Research,41(1),152-168。 | 28. | Elias, D. O.、Sivalinghem, S.、Mason, A. C.、Andrade, M. C. B.、Kasumovic, M. M.(2014)。Mate-guarding courtship behaviour: Tactics in a changing world。Animal Behaviour,97,25-33。 | 29. | Fitzsimons, G. J.(2008)。Editorial: Death to dichotomizing。Journal of Consumer Research,35(1),5-8。 | 30. | Gil, L. D. A.、Michael, I.、Johnson, L. W.(2016)。Comparing the luxury attitudes of young Brazilian and Emirati females。Middle East Journal of Business,11(1),37-47。 | 31. | Goodwin, C.、Smith, K. L.、Spiggle, S.(1990)。Gift giving: Consumer motivation and the gift purchase process。Advances in Consumer Research,17(1),690-698。 | 32. | Huang, X.、Li, X.、Zhang, M.(2013)。"Seeing" the social roles of brand: How physical positioning influences brand evaluation。Journal of Consumer Psychology,23(4),509-514。 | 33. | Huang, M. H.、Yu, S.(2000)。Duration models to analyze dating relationships: The controversial role of gift giving。Family and Consumer Sciences Research Journal,28(4),411-427。 | 34. | Kraft, R. N.(1987)。The influence of camera angle on comprehension and retention of pictorial events。Memory and Cognition,15(4),291-307。 | 35. | Machiels, C. J. A.、Orth, U. R.(2017)。Verticality in product labels and shelves as a metaphorical cue to quality。Journal of Retailing and Consumer Services,37,195-203。 | 36. | Maner, J. K.、Gailliot, M. T.、Rouby, D. A.、Miller, S. L.(2007)。Can't take my eyes off you: Attentional adhesion to mates and rivals。Journal of Personality and Social Psychology,93(3),389-401。 | 37. | Mantovani, D.、Tazima, D. I.(2016)。Visual art and regulatory fit messages on consumer evaluations。Revista de Administragao de Empresas,56(2),152-165。 | 38. | Meyers-Levy, J.、Peracchio, L. A.(1992)。Getting an angle in advertising: The effect of camera angle on product evaluations。Journal of Marketing Research,29(4),454-461。 | 39. | Mick, D. G.、DeMoss, M.、Faber, R. J.(1992)。A projective study of motivations and meanings of selfgifls: Implications for retail management。Journal of Retailing,68(2),122-144。 | 40. | Richins, M. L.(1987)。Media, materialism, and human happiness。Advances in Consumer Research,14,352-356。 | 41. | Sabri, O.、Michel, G.(2014)。When do advertising parodies hurt?。Journal of Advertising Research,54(2),233-247。 | 42. | Saunders, J. P.(2012)。Female mate-guarding in Lawrence's "Wintry Peacock": An evolutionary perspective。College Literature,39(4),69-83。 | 43. | Schuldt, J. P.、Konrath, S. H.、Schwarz, N.(2012)。The right angle: Visual portrayal of products affects observers' impressions of owners。Psychology & Marketing,29(10),705-711。 | 44. | Segev, R.、Shoham, A.、Ruvio, A.(2012)。What does this gift say about me, you, and us? The role of adolescents' gift giving in managing their impressions among their peers。Psychology & Marketing,29(10),752-764。 | 45. | Sheets, V. L.、Fredendall, L. L.、Claypooi, H. M.(1997)。Jealousy evocation, partner reassurance, and relationship stability: An exploration of the potential benefits of jealousy。Evolution and Human Behavior,18(6),387-402。 | 46. | van Rompay, T. J. L.、de Vries, P. W.、Bontekoe, F.、Tanja-Dijkstra, K.(2012)。Embodied product perception: Effects of verticality cues in advertising and packaging design on consumer impressions and price expectations。Psychology & Marketing,29(12),919-928。 | 47. | Wang, Y.、Griskevicius, V.(2014)。Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women。Journal of Consumer Research,40(5),834-854。 | 48. | Witkowski, T. H.、Yamamoto, Y.(1991)。Omiyage gift purchasing by Japanese travelers in the U.S.。Advances in Consumer Research,18(1),123-128。 | 49. | Witte, K.(1992)。Putting the fear back intofear appeals: The extended parallel process model。Communication Monographs,59(4),329-349。 | 50. | Witte, K.、Cameron, K. A.、Mckeon, J. K.、Berkowitz, J. M.(1996)。Predicting risk behaviors: Development and validation of a diagnostic scale。Journal of Health Communication,1(4),317-342。 | 51. | Wong, P.、Hogg, M. K.、Vanharanta, M.(2017)。Couples' narratives of shared-self, possessions and consumption experiences。Journal of Consumer Behaviour,16(1),72-81。 | 52. | Yoon, Hye Jin、Tinkham, Spencer F.(2013)。Humorous threat persuasion in advertising: The effects of humor, threat intensity, and issue involvement。Journal of Advertising,42(1),30-41。 | 53. | Zhang, J.、Wedel, M.、Pieters, R.(2009)。Sales effects of attention tofeature advertisements: A Bayesian mediation analysis。Journal of Marketing Research,46(5),669-681。 | 54. | Zhang, J.、Yang, X.、Peracchio, L.(2009)。The persuasiveness of stylistic properties: The moderating role of ideal-self vs. ought-self。Advances in Consumer Research,36,715-735。 | 55. | Cheal, D.(1987)。"Showing them you love them": gift giving and the dialectic of intimacy。The Sociological Review,35(1),150-169。 | 56. | Sherry, John F. Jr.(1983)。Gift Giving in Anthropological Perspective。Journal of Consumer Research,10(2),157-168。 | 57. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 | 58. | Belk, Russell W.、Wallendorf, Melanie、Sherry, John F. Jr.(1989)。The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey。The Journal of Consumer Research,16(1),1-38。 | 59. | Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research,18(3),318-332。 | 會議論文1. | Hurtienne, J.、Israel, J. H.(2007)。Image schemas and their metaphorical extensions: Intuitive patterns for tangible interaction。The 1st International Conference on Tangible and Embedded Interaction。 | 2. | Yu, D.、Wang, K.(2011)。On the effect of brand attitude on brand purchasing。The 2011 International Conference on Management and Service Science (MASS)。Wuhan。 | 學位論文1. | 張家偉(2010)。愛情關係發展過程的送禮行為探討(碩士論文)。世新大學。 延伸查詢 | 2. | 薛心雅(2013)。女性消費者購買奢侈品動機及行為研究(碩士論文)。淡江大學。 延伸查詢 | 圖書1. | Miller, D.(1998)。A Theory of Shopping。Polity Press。 | 2. | Dondis, Donis A.(1973)。A primer of visual literacy。Cambridge, MA:The MIT Press。 | 3. | Lakoff, George、Johnson, Mark(1999)。Philosophy in the Flesh: the Embodied Mind and Its Challenge to Western Thought。Basic Books。 | 4. | Hatcher, E. P.(1974)。Visual metaphors: A methodological study in visual communication。Albuquerque, NM:University of New Mexico Press。 | 5. | Hine, T.(2002)。I want that!: How we all became shoppers。New York, NY:HarperCollins Publishers。 | 6. | Johnson, Mark(1987)。The Body in the Mind: The Bodily Basis of Meaning, Imagination, and Reason。University of Chicago Press。 | 7. | Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。 | 其他1. | (2015)。單身男性富豪成奢侈品最強購買力,http://hk.cmtt.eom/doc/1035/8/0/l/103580191.html?coluid=7&kindid=0&docid=103580191&mdate=0119104653。 | 2. | 創世紀市場研究顧問(2014)。創市際兩岸洞察:是昂貴還是品質有保證?兩岸名牌商品消費觀感大不同,http://www.ixresearch.eom/news/news-03_07_14/。 延伸查詢 | 3. | 瘋時尚(2016)。奢侈品的明日看好男性市場的消費實力,http://ifashiontrend.com/luxury_target_mens_market/。 延伸查詢 | 4. | 趙麗(2015)。中國男人最愛奢侈品10大品牌排行榜,http://tw.aboluowang.com/2015/0520/558781.html。 延伸查詢 | 5. | 騰訊財經(2014)。研究報告顯示58%奢侈品買家是男性,http://flnance.qq.eom/a/20141231/005080.htm。 延伸查詢 | 6. | Chan, J.(2015)。5 key trends in luxury retail for 2015,http://www.marketing-interactive.com/5-key-trends-in-luxury-retail-for-2015/。 | 7. | Peterkamp, M. S.(2011)。In search for the reversed camera angle effect,http://essay.utwente.nl/61334/。 | 圖書論文1. | Goldberg, Lewis R.(1981)。Language and Individual Differences: The Search for Universals in Personality Lexicons。Review of Personality and Social Psychology。Sage。 | 2. | Rogers, R. W.(1983)。Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation。Social Psychophysiology: A Sourcebook。Guilford。 | 3. | Reis, H. T.、Patrick, B. C.(1996)。Attachment and intimacy: component processes。Social psychology: Handbook of basic principles。Guilford Press。 | 4. | Petty, Richard E.、Wegener, Duane T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY:Guilford Press。 | 5. | Kenrick, D. T.、Trost, M. R.(1989)。A reproductive exchange model of heterosexual relationships: Putting proximate economics in ultimate perspective。Close relationships。Thousand Oaks, CA:Sage Publications。 | |
| |