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題名:廣告訊息、消費者類型及自我控制與人們的衝動購物行為息息相關?--以伴手禮的廣告為例
書刊名:行銷科學學報
作者:蕭至惠
作者(外文):Hsiao, Chih-hui
出版日期:2018
卷期:14:2
頁次:頁95-122
主題關鍵詞:消費者類型訊息調節焦點自我控制衝動性購買行為Consumption patternsRegulatory focusSelf-controlImpulsive purchasing behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:38
  • 點閱點閱:6
期刊論文
1.Kivetz, R.(1999)。Advances in research on mental accounting and reason-based choice。Marketing Letters,10(3),249-266。  new window
2.Peterson, R. A.(1994)。A meta-analysis of Cronbach's coefficient alpha。Journal of Consumer Research,21(2),381-391。  new window
3.Förster, J.(2004)。How Body Feedback Influences Consumers' Evaluation of Products。Journal of Consumer Psychology,14(4),416-425。  new window
4.Xiao, Sarah Hong、Nicholson, Michael(2013)。A multidisciplinary cognitive behavioural framework of impulse buying: A systematic review of the literature。International Journal of Management Reviews,15(3),333-356。  new window
5.Verplanken, B.、Sato, A.(2011)。The Psychology of Impulse Buying: An Integrative Self-regulation Approach。Journal of Consumer Policy,34(2),197-210。  new window
6.Thomas, M.、Desai, K. K.、Seenivasan, S.(2011)。How credit card payments increase unhealthy food purchases: Visceral regulation of vices。Journal of consumer research,38(1),126-139。  new window
7.Laran, J.(2010)。The influence of information processing goal pursuit on postdecision affect and behavioral intentions。Journal of Personality and Social Psychology,98(1),16-28。  new window
8.蕭至惠、蔡進發、許雅涵(20121200)。自我建構與調節焦點對衝動性購買行為之影響。臺大管理論叢,23(1),119-149。new window  延伸查詢new window
9.Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing,74(2),169-191。  new window
10.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research,22(3),305-313。  new window
11.Nicholls, J. A. F.、Li, F.、Roslow, S.、Kranendonk, C. J.、Mandakovic, T.(2001)。Inter-American perspectives from mall shoppers: Chile-United States。Journal of Global Marketing,15(1),87-103。  new window
12.Wang, J.、Lee, A. Y.(2006)。The role of regulatory focus in preference construction。Journal of Marketing Research,43(1),28-38。  new window
13.Shahjehan, A.、Qureshi, J. A.、Zeb, F.、Saifullah, K.(2012)。The Effect of Personality on Impulsive and Compulsive Buying Behaviors。African Journal of Business Management,6(6),2187-2194。  new window
14.Hoch, Stephen J.、Loewenstein, George F.(1991)。Time-inconsistent Preferences and Consumer Self-control。Journal of Consumer Research,17(4),492-507。  new window
15.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research,18(1),509-514。  new window
16.Stern, Hawkins(1962)。The Significance of Impulse Buying Today。Journal of Marketing,26(2),59-62。  new window
17.Weinberg, Peter、Gottwald, Wolfgang(1982)。Impulsive consumer buying as a result of emotions。Journal of Business Research,10(1),43-57。  new window
18.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
19.Prelec, Drazen、Loewenstein, George(1998)。The Red and the Black: Mental Accounting of Savings and Debt。Marketing Science,17(1),4-28。  new window
20.劉俞青、梁任瑋(2014)。臺灣金磚奇蹟。今周刊,894,35-43。  延伸查詢new window
21.Avent, T.、Higgins, E. T.(2006)。How regulatory fit affects value in consumer choice and opinions。Journal of Marketing Research,43(1),1-10。  new window
22.Desarbo, W. S.、Edwards, E. A.(1996)。Typologies of compulsive buying behavior: A constained clusterwise regression approach。Journal of Consumer Psychology,5(3),213-262。  new window
23.Dittmar, H.(2005)。Compulsive buying - A growing concern? An examination of gender, age, and endorsement of aterialistic values as predictors。British Journal of Psychology,96(4),467-491。  new window
24.Higgins, E. T.(2000)。Marketing a good decision: Value from fit。American Psychologist,55,1217-1230。  new window
25.Lockwood, P.、Jordan, C. H.、Kunda, Z.(2002)。Motivation by positive and negative role models: Regulatory focus determines who will best inspire us。Journal of Personality and Social Psychology,83,854-864。  new window
26.Novak, T. P.、Hoffman, D. L.(2009)。The fit of thinking style and situation: New measures of situation specific experiential and rational cognition。Journal of Consumer Research,36(1),56-72。  new window
27.Ramanathan, S.、Dhar, S. K.(2010)。The effect of sales promotions on size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions。Journal of Marketing Research,47(3),542-552。  new window
28.Wood, C.、Terrell, C.(1998)。Poor readers' ability to detect speech rhythm and perceive rapid speech。Journal of Developmental Psychology,16(3),397-413。  new window
29.侯崇文(19961200)。巨視社會控制、微視社會控制與青少年犯罪。犯罪學期刊,2,15-48。new window  延伸查詢new window
30.Bellenger, D. N.、Robertson, D. H.、Hirschman, E. C.(1978)。Impulse buying varies by product。Journal of Advertising Research,18(6),15-18。  new window
31.Bosmans, Anick、Baumgartner, Hans(2005)。Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not。Journal of Consumer Research,32(3),424-434。  new window
32.Chen, Haipeng、Ng, Sharon、Rao, Akshay R.(2005)。Cultural differences in consumer impatience。Journal of Marketing Research,42(3),291-301。  new window
33.Kalla, S. M.、Arora, A. P.(2011)。Impulse buying a literature review。Global Business Review,12(1),145-157。  new window
34.Rick, Scott I.、Cryder, Cynthia E.、Loewenstein, George(2008)。Tightwads and Spendthrifts。Journal of Consumer Research,34(6),767-782。  new window
35.Vohs, K. D.、Faber, R. J.(2007)。Spent resources: Self regulatory resource availability affects impulse buying。Journal of Consumer Research,33(4),537-547。  new window
36.Werth, L.、Foerster, J.(2007)。How regulatory focus influences consumer behavior。European Journal of Social Psychology,37(1),33-51。  new window
37.Zhao, G. Z.、Pechmann, C.(2007)。The impact of regulatory focus on adolescents' response to antismoking advertising campaigns。Journal of Marketing Research,44(4),671-687。  new window
38.Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research,14(2),189-199。  new window
39.Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist,52(12),1280-1300。  new window
40.Micu, C. C.、Chowdhury, T. G.(2010)。The effect of message's regulatory focus and product type on persuasion。Journal of Marketing Theory and Practice,18(2),181-190。  new window
41.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
42.Aaker, Jennifer L.、Lee, Angela Y.(2001)。"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion。Journal of Consumer Research,28(1),33-49。  new window
43.Hamilton, R. W.、Biehal, G. J.(2005)。Achieving Your Goals or Protecting Their Future? The Effects of Self-view on Goals and Choices。Journal of Consumer Research,32(2),277-283。  new window
學位論文
1.張大川(2008)。自我控制與消費行為之關係--臺灣家庭消費資料之實證分析(碩士論文)。臺灣大學。  延伸查詢new window
2.曾淑萍(2000)。自我控制與少年竊盜行為:一般性犯罪理論之驗證(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Gottfredson, Michael R.、Hirschi, Travis(1990)。A general theory of crime。Stanford University Press。  new window
其他
1.運嘉國際(2016)。臺灣伴手禮市場的新價值,http://www.dplus.tw/trend/06.html。  延伸查詢new window
圖書論文
1.Holbrook, M. B.(1994)。The nature of customer value: An axiology of service in the consumption experience, service quality。New direction in theory and practice。Sage Publications。  new window
 
 
 
 
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