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題名:我為你「贊聲」,永續品牌經營之路:以鼎泰豐為例
書刊名:社區永續觀光研究
作者:陳姿伃
作者(外文):Chen, Tzu-yu
出版日期:2020
卷期:4:2
頁次:頁33-49
主題關鍵詞:品牌共鳴顧客-公司認同顧客公民行為鼎泰豐Brand resonanceCustomer-company identificationCustomer citizenship behaviorDin Tai Fung
原始連結:連回原系統網址new window
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期刊論文
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單篇論文
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圖書論文
1.Groth, M.、Mertens, D.、Murphy, R. O.(2004)。Customers as Good Soldiers: Extending Organizational Citizenship Behavior Research to the Customer Domain。Handbook of Organizational Citizenship Behavior: A Review of "good Soldier" Activity in Organizations。Nova Science Publishers。  new window
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