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題名：提升服務有形程度的行銷原則--模式建構與實驗研究
書刊名：管理評論
作者：陳正男／譯大純
作者(外文)：Chen, Cheng-nan／Tarn, David D. C.
出版日期：1998
卷期：17:3
頁次：頁27-59
主題關鍵詞：服務業行銷；無形性；實驗設計；模式建構；Service marketing；Intangibility；Experimental design；Model construction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:22
  • 點閱點閱:49
期刊論文
1.Keller, Kevin Lane、Staelin, Richard(1987)。Effects of Quality and Quantity of Information on Decision Effectiveness。Journal of Consumer Research，14(2)，200-213。  new window
2.Edgett, Scott、Parkinson, Stephen(1993)。Marketing for Service Industries--A Review。The Services Industries Journal，13(3)，19-39。  new window
3.Thomas, Dan R. E.(1978)。Strategy is different in service businesses。Harvard Business Review，56(4)，158-165。  new window
4.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing，53(3)，91-95。  new window
5.Berry, L. L.(1986)。Retail Business Are Service Business。Journal of Retailing，62(1)，3-6。  new window
6.Reeves, C. A.、Bednar, D. A.(1995)。Quality as Symphony。Cornell Hotel and Restaurant Administration Quarterly，36(3)，72-79。  new window
7.Onkvisit, S.、Shaw, J. J.(1989)。Service marketing: Image, branding, and competition。Business Horizons，32(1)，13-18。  new window
8.Jacoby, Jacob(1984)。Perspectives on Information Overload。Journal of Consumer Research，10(4)，432-435。  new window
9.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1985)。Problems and Strategies in Service Marketing。Journal of Marketing，49(1)，33-46。  new window
10.Shostack, G. Lynn(1977)。Breaking Free from Product Marketing。Journal of Marketing，41(2)，73-80。  new window
11.Shostack, G. Lynn(1984)。Designing services that deliver。Harvard Business Review，62(1)，133-139。  new window
12.Taylor, Shirley(1995)。The Effects of Filled Waiting Time and Service Provider Control over the Delay on Evaluations of Service。Journal of the Academy of Marketing Science，23(1)，38-48。  new window
13.程炳林(19930900)。二階驗證性因素分析之理論與應用。教育與心理研究，16，23-82。new window  延伸查詢new window
14.Grönroos, Christian(1978)。A Service-Orientated Approach to Marketing of Services。European Journal of Marketing，12(8)，588-601。  new window
15.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
16.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
17.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
18.File, Karen Maru、Judd, Ben B.、Prince, Russ Alan(1992)。Interactive Marketing: The Influence of Participation on Word-of-Mouth and Referrals。Journal of Service Marketing，6(4)，5-14。  new window
19.Berry, L.(1980)。Service Marketing is Different。Business，May/ June。  new window
20.Bessom, R.、Jackson, D., Jr.(1975)。Service Retailing: A Strategic Marketing Approach。Journal of Retailing，51(2)。  new window
21.Best, Diana(1994)。Consumer Expertise for Selected Services。Asia Pacific Journal of Marketing and Logistics，6(1/ 2)，3-27。  new window
22.Britton, L. C.、Clark, T. A. R.、Ball, D. F.(1992)。Executive Search and Selection: Imperfect Theory or Intractable Industry?。The Service Industries Journal，12(2)，238-250。  new window
23.Clark, T.(1993)。The Market Provision of Management Services, Information Symmetries and Service Quality - Some Market Solutions: An Empirical Example。British Journal of Management，4(4)，235-251。  new window
24.Darley, W. K.、Smith, Robert E.(199310)。Advertising Claim Objectivity: Antecedents and Effects。Journal of Marketing，57(4)，100-113。  new window
25.Davies, M.、Preston, D.、Wilson, J.(1992)。Elements of Not-For-Profit Services: A Case of University Student Accommodation。European Journal of Marketing，26(12)，56-71。  new window
26.Davis, D.、Guiltinan, J.、Jones, W.(1979)。Service Characteristics, Consumer Search, and the Classification of Retail Service。Journal of Retailing，55(3)。  new window
27.Edwards, F.(1989)。The Marketing of Wine from Small Wineries: Managing the Intangibles。International Marketing Review，6(2)，14-17。  new window
28.Ellis, B.、Mosher, J. S.(1993)。Six Ps for Four Characteristics: A Complete Positioning Strategy for the Professional Service Firm: CPA's。Journal of Professional Services Marketing，9(1)，129-145。  new window
29.Flipo, J. P.(1988)。On the Intangibility of Services。The Service Industries Journal，8(3)，286-298。  new window
30.George, W. R.、Berry, L. L.(1981)。Guidelines for the Advertising of Services。Business Horizons，24(4)，52-56。  new window
31.Ghobadian, Abby、Speller, Simon、Jones, Matthew(1994)。Service Quality: Concepts and Models。International Journal of Quality & Reliability Management，11(9)，43-66。  new window
32.Gronroos, C.(1979)。An Applied Theory for Marketing Industrial Services。Industrial Marketing Management，8。  new window
33.Gronroos, C.(1980)。Designing a Long Rang Marketing Strategy for Services。Long Range Planning，13(8)。  new window
34.Grove, S. J.、Pickett, G. M.、Laband, D. N.(1995)。An Empirical Examination of Factual Information Content Among Service Advertising。The Service Industries Journal，15(2)，216-233。  new window
35.Hostage, G.(1975)。Quality Control in a Service Business。Harvard Business Review，53(July/ Aug.)。  new window
36.Judd, R.(1968)。Similarities or Differences in Product and Services。Journal of Retailing，44(4)。  new window
37.Karmarkar, U. S.、Pitbladdo, R.(1995)。Service Markets and Competition。Journal of Operations Management，12(3/ 4)，397-411。  new window
38.McDuall, J.、Snetsinger, F.(1990)。On the Tangibility of Retailing。Journal of Retailing，3，211-223。  new window
39.Mullins, L.(1993)。The Hotel and Open Systems Model of Organizational Analysis。Service Industrial Journal，13(1)，1-16。  new window
40.Orsini, J. L.、Karagozoglu, N.(1988)。Marketing/ Production Interfaces in Services Industries。SAM Advanced Management Journal，53(3)。  new window
41.Schlissel, M.(1977)。Pricing in a Service Industry。MSU Business Tropic，25(2)。  new window
42.Tinkham, M. A.、Kleiner, B. H.(1993)。New Development in Service Operations Management。Work Study，42(1)，16-19。  new window
43.Uhl, K.、Upah, G.(1993)。The Marketing of Services: Why and How is it different?。Research in Marketing，6。  new window
44.Van Dierdonck, R.(1992)。Success Strategies in a Service Economy。European Management Journal，10(3)，365-373。  new window
45.Zinkhan, G. M.、Johnson, M.、Zinkhan, F. C.(1992)。Differences Between Product and Services Television Commercials。Journal of Services Marketing，6(3)，59-66。  new window
會議論文
1.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ between Goods and Services。Marketing of Services Conference。Chicago, IL：American Marketing Association。186-190。  new window
圖書
1.Joreskog, K. G.、Sorbom, D.(1993)。LISREL 7: A Guide to the Program and Application。LISREL 7: A Guide to the Program and Application。Chicago, IL：SPSS Inc.。  new window
2.Rathmell, J. M.(1974)。Marketing in the Service Sector。Marketing in the Service Sector。Cambridge, MA：Winthrop。  new window
3.Churchill, Gilbert A., Jr.(1991)。Marketing Research: Methodological Foundations。Chicago, IL：Dryden Press。  new window
4.Fitzsimmons, J. A.、Fitzsimmons, M. J.(1994)。Service Management for Competitive Advantage。New York：McGraw-Hill。  new window
5.黃俊英(1995)。多變量分析。臺北：中國經濟企業研究所。  延伸查詢new window
6.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
7.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
9.張春興(1989)。實驗觀察研究。社會及行為科學研究法，上冊。沒有紀錄。  延伸查詢new window
10.Bateson, J.(1979)。Why We Need Service Marketing。Conceptual and Theoretical Development in Marketing。Chicago, IL。  new window
11.Blackman, B. A.(1985)。Making a Service More Tangible Can Make It More Manageable。The Service Encounter。Massachusetts。  new window
12.Booms, R.、Bitner, Mary Jo(1981)。Marketing Strategy and Organization Structure for Service Firms。Marketing of Services。Chicago, IL。  new window
13.Calonius, H.(1989)。Market Communication in Service Marketing。Marketing Thought and Practice in the 1990's。0。  new window
14.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1992)。Consumer Behavior。Consumer Behavior。Orlando。  new window
15.Fisk, R.(1981)。Toward a Consummation/ Evaluation Process Model for Services。Marketing of Services。Chicago, IL。  new window
16.George, W. R.、Weinberger, M. G.、Kelly, J. P.(1985)。Consumer Risk Perception: Managerial Tool for the Service Encounter。The Service Encounter。Massachusetts。  new window
17.Lovelock, C. H.(1981)。Why Marketing Management Needs to Be Different For Service。Marketing of Services。Chicago, IL。  new window
18.Lovelock, C. H.(1992)。Managing Service。Managing Service。New Jersey。  new window
19.Murdick, R. G.、Render, B.、Russell, R. S.(1992)。Service Operation Management。Service Operation Management。Massachusetts。  new window
圖書論文
1.Oliver, Richard L.(1980)。Theoretical Bases of Consumer Satisfaction Research: Review, Critique, and Future Direction。Theoretical Developments in Marketing。Chicago：American Marketing Association。  new window
2.Bateson, J. E. G.(1985)。Perceived control and the service encounter。The Service Encounter: Managing Employee/Customer Interaction in Service Business。Lexington, Massachusetts：Lexington Book。  new window
3.Guseman, D.(1981)。Service marketing: The challenge of stagflation。Marketing of services。Chicago：American Marketing Association。  new window
4.Bateson, J. E. G.(1977)。Do We Need Service Marketing。Marketing Services: New Insights。Cambridge：Marketing Institute。  new window
5.Klein, D.、Lewis, R.(1985)。Personal Constructs Theory: A Foundation for Driving Tangible Surrogates in Services Marketing。Service Marketing。Chicago, IL：American Marketing Association。  new window
 
 
 
 
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