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題名:綠色品牌形象、知覺風險與綠色消費意願之研究--以公平貿易服飾為例
書刊名:紡織綜合研究期刊
作者:莊庭懿蔡淑梨楊濱燦
作者(外文):Chuang, T. Y.Tsai, S. L.Yang, B. T.
出版日期:2021
卷期:31:1
頁次:頁41-56
主題關鍵詞:綠色品牌形象知覺風險綠色消費意願Green brand imagePerceived riskGreen purchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:7
  • 點閱點閱:8
期刊論文
1.Verdurme, A.、Viaene, J.(2003)。Consumer Beliefs and Attitude towards Genetically Modified Food: Basis for Segmentation and Implications for Communication。Agribusiness,19(1),91-113。  new window
2.Romaniuk, J.、Sharp, B.(2003)。Brand salience and customer defection in subscription markets。Journal of Marketing Management,19(1/2),25-44。  new window
3.Chan, R. Y. K.(2004)。Consumer responses to environmental advertising in China。Marketing Intelligence and Planning,22(4),427-437。  new window
4.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
5.Chan, R. Y. K.、Lau, L. B. Y.(2000)。Antecedents of green purchases: A survey in china。Journal of Consumer Marketing,17(4),338-357。  new window
6.D'Souza, C.、Taghian, M.、Khosla, R.(2007)。Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention。Journal of Targeting, Measurement and Analysis for Marketing,15(2),69-78。  new window
7.于健、陳姿璇(20110600)。產品綠色屬性與綠色形象對消費者購買意願之研究--以油電混合車為例。環境與管理研究,12(1),68-84。new window  延伸查詢new window
8.洪嘉鴻(20061200)。人格特質、價值觀與產品屬性關係之研究。嶺東學報,20,161-188。new window  延伸查詢new window
9.王漢國(20140600)。對聯合國IPCC《第五次氣候評估報告》之解析與省思。戰略與評估,5(2),49-71。new window  延伸查詢new window
10.Mostafa, M. M.(2007)。Antecedents of Egyptian consumers' green purchase intentions: A hierarchical multivariate regression model。Journal of International Consumer Marketing,19(2),97-126。  new window
11.Ram, Sundaresan、Sheth, Jagdish N.(1989)。Consumer Resistance to Innovations: The Marketing Problem and its Solutions。Journal of Consumer Marketing,6(2),5-14。  new window
12.Bergin-Seers, S.、Mair, J.(2009)。Emerging green tourists in Australia: Their behaviours and attitudes。Tourism and hospitality research,9(2),109-119。  new window
13.劉長玉、于濤(2015)。綠色產品質量監管的三方博弈關係研究。中國人口資源與環境學報,25(10),170-171。  延伸查詢new window
14.Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing,18(6),503-520。  new window
15.Chan, Ricky Y. K.(2001)。Determinants of Chinese Consumers' Green Purchase Behavior。Psychology and Marketing,18(4),389-413。  new window
16.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
學位論文
1.Soonthonsmai, V.(2001)。Predicting intention and behavior to purchase environmentally sound or green products among Thai consumers: An application of the theory of reasoned action(博士論文)。Nova Southeastern University。  new window
2.呂姚霖(2005)。綠色產品運用平台建構提昇競爭力之研究(碩士論文)。大葉大學。  延伸查詢new window
3.吳佳蓉(2007)。生活型態與綠色消費意願之研究--以環境知覺與環境知識為干擾變項(碩士論文)。中國文化大學。  延伸查詢new window
4.林亭吟(2017)。消費者綠色意識、綠色品牌形象、知覺價值與知覺風險對綠色消費傾向之影響--以服飾為例(碩士論文)。國立屏東大學。  延伸查詢new window
圖書
1.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
其他
1.(2016)。全球產業擁戴綠色時尚。  延伸查詢new window
圖書論文
1.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: a Foundation Analysis。Advances in Consumer Research。Association for Consumer Research。  new window
2.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。  new window
 
 
 
 
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