臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：休閒體驗模組及遊客意象關係之研究--以華山咖啡為例
書刊名：真理觀光學報
作者：沈進成 引用關係／廖若岑／周君妍
作者(外文)：Shen, Ching-cheng／Liao, Jo-tsen／Chou, Chun-yen
出版日期：2005
卷期：3
頁次：頁27-48
主題關鍵詞：體驗行銷；旅遊意象；滿意度；忠誠度；Experience marketing；Tourism image；Satisfaction；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:201
  • 點閱點閱:58
古坑鄉華山地區向來以登山健行與夜景著名，在九二一大地震後，積極地嘗試以臺灣咖啡原鄉為賣點，加上2003年臺灣咖啡節的舉辦，使華山的知名度大為提昇，遊客絡繹不絕。本研究以遊客休閒體驗模組、遊客意象及遊客滿意度為研究主題，並以華山地區遊客為實證分析對象。研究結果發現：1.遊客到華山平均停留時間約二~三小時，平均消費大都在300元以下，屬於半日遊的旅遊型態。2.華山咖啡遊客的體驗以情感體驗為最高，其次為感客體驗。3.在遊客意象方面認為華山是欣賞夜景及休閒的好去處為最高，其次為華山是個約會的好地方。4.遊客體驗在平均月收入及教育程度上均有顯著差異存在；遊客意象在平均月收入及年齡上亦有顯著性差異。5.遊客的感官體驗及情感體驗對遊客的意象影響最大。6.旅遊讓人值回票價的旅遊意象對滿意度及忠誠度最具影響力。
Gukeng Huashan is famous for its mountaineering and night scenery. As residents keep trying to promote coffee in terms of the origin of Taiwan coffee and took place the Taiwan Coffee Festival in 2003 after the 921 earthquake, this area has been attracting more visitors and becoming well-known. The main topics of this discussion are experience model、tourism image and tourist’s satisfaction. Base on the survey of visitors’ opinions, we found: 1. The duration of visitors’ staying is around 2~3 hours and the average consumption is NT$ 300 roughly. It is the kind of types of half-day traveling. 2. Feel takes the first place in the experience model of visitors in HuaShan and Sense flows. 3. As far as Tourism Image concerned, most of visitors regard Huashan as an excellent place for night scenery seeing and spending leisure time. A good place for dating is followed. 4. In visitors’ experience, there are obvious differences in the average monthly income and education level. In Tourism Image, there are apparent differences on average monthly income and age as well. 5. Visitors’ Feel and Sense are the key factors to affect the Tourism Image. 6. In Tourism Image, worthful tour can mainly influence the tourist’s satisfaction and loyalty.
期刊論文
1.Westover, T. N.(1986)。Park Use and Perception: Gender Differences。Journal of Park and Recreation Administration，4(2)，1-8。  new window
2.劉瓊如、林若慧、吳正雄(20020900)。海岸型風景區遊客旅遊意象之區隔研究--以東北角海岸國家風景區為例。戶外遊憩研究，15(3)，55-78。new window  延伸查詢new window
3.Ross, Glenn F.(1993)。Ideal and actual images of backpacker visitors to northern Australia。Journal of Travel Research，32(2)，54-57。  new window
4.Baker, D. A.、Crompton, John L.(2000)。Quality, Satisfaction and Behavioural Intentions。Annals of Tourism Research，27(3)，785-804。  new window
5.Fakeye, P. C.、Crompton, J. L.(1991)。Images differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research，30(2)，10-16。  new window
6.Holbrook, M. B.(2000)。The Millennial consumer in the text of times: Experience and entertainment。Journal of Macromarketing，20(2)，178-192。  new window
7.Backman, S. J.、Veldkamp, C.(1995)。Examination of Relationship Between Service Quality and User Loyalty。Journal of Park and Recreation Administration，13(2)，29-41。  new window
8.林若慧、陳澤義、劉瓊如(20030600)。海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數。戶外遊憩研究，16(2)，1-22。new window  延伸查詢new window
9.Court, B.、Lupton, R. A.(1997)。Customer portfolio development: modeling destination adopters, inactives, and rejecters。Journal of Travel Research，36(1)，35-43。  new window
10.Backman, S. J.、Crompton, J. L.(1991)。Differentiation Between High, Spurious, Latent and Low Loyalty Participants in Two Leisure Activities。Journal of Park and Recreation Administration，9(2)，1-17。  new window
11.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research，33(3)，21-27。  new window
12.余泰魁、李能慧(20011200)。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究，14(4)，51-76。new window  延伸查詢new window
13.楊文燦、吳佩芬(19970600)。主題園遊客對主題意象認知之研究--以六福村主題遊樂園為例。戶外遊憩研究，10(2)，67-92。new window  延伸查詢new window
14.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
15.Dorfman, Peter W.(1979)。Measurement and Meaning of Recreation Satisfaction: A Case Study in Camping。Environment and Behavior，11(4)，483-510。  new window
16.沈進成、謝金燕(20030600)。宗教觀光吸引力、滿意度與忠誠度關係之研究--以高雄佛光山為例。旅遊管理研究，3(1)，79-95。new window  延伸查詢new window
17.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
18.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing，2(1)，75-81。  new window
19.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
20.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
21.Bultena, Gordon L.、Klessig, Lowell L.(1969)。Satisfaction in camping: A conceptualization and guide to social research。Journal of Leisure Research，1(4)，348-354。  new window
22.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
23.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
24.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
25.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
26.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
會議論文
1.Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation，(會議日期: 1976/04/11-04/13)。Cambridge, Mass：Marketing Science Institute。279-299。  new window
學位論文
1.劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例(碩士論文)。中原大學。  延伸查詢new window
2.栗志中(2000)。主題園遊客遊憩行為與意象關聯之研究(碩士論文)。朝陽大學，台中。  延伸查詢new window
3.陳運欽(2003)。觀光地意象認知與旅遊選擇意願之研究(碩士論文)。銘傳大學。  延伸查詢new window
4.邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
5.陳育慧(2002)。體驗行銷之探索性研究--統一星巴克個案研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Lawson, F.、Baud-Bovy, M.(1977)。Tourism and recreational development: A handbook of physical planning。London：Architectural Press。  new window
2.Griffin, J.(1996)。Customer Loyalty: How to Earn It, How to Keep It。Simmon and Schuster Inc.。  new window
3.Gunn, C. A.(1972)。Vacationscape: Designing Tourist Regions。Taylor and Francis。  new window
4.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
5.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北：經濟新潮社。  延伸查詢new window
6.周文賢(2002)。多變量統計分析：SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
7.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
8.Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。  new window
9.Assael, Henry L.(1984)。Consumer Behavior and Marketing Action。Boston, MA：Kent。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：623（臺灣：617，外國：6） ／ 本年度總使用人次：1695817 ／ 訪客人次（自102年09月）：67497384
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上