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題名:環境屬性偏好對於遊客住宿基地選擇之影響
書刊名:造園景觀學報
作者:李維貞黃章展 引用關係
作者(外文):Li, Wei-ChenHuang, Chang-Chan
出版日期:2007
卷期:12:4
頁次:頁23-35
主題關鍵詞:環境屬性偏好選擇行為住宿基地Environmental attribute preferenceChoice behaviorAccommodation site
原始連結:連回原系統網址new window
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本研究之目的在探討遊客環境屬性偏好對於其住宿基地選擇行為之影響,並以南投縣仁愛鄉之廬山溫泉和清境地區為實證研究的地點,問卷調查得有效問卷數 442 份。環境屬性偏好分為個別環境屬性偏好和整體環境偏好。羅吉特迴歸分析結果發現對於廬山溫泉和清境地區可以有效預測住宿選擇行為的個別環境屬性偏好只有七項,分別為住宿的地區附近是我想去的景點、住宿的地區知名度高、住宿的地區有著名特產、住宿的地區有溫泉水療設施、住宿的地區可以讓我重溫舊夢、住宿的地區可以讓人享受輕鬆的氣氛、住宿的地區有許多的夜間活動等,預測準確率為 67.2%。從以上研究結果得知,環境屬性偏好的確會影響住宿基地的選擇行為。本研究依據上述分析結果,針對當地業者及未來研究提出一些適當之建議。
The purpose of this study was to investigate the influence of vistors’ environmental attribute preference on their accommodation site choice behavior. Lushan Hot Spring and Chingjing in Nantou County were selected as the study areas. An on-site questionnaire survey was conducted to collect data from these study areas and 442 valid questionnaires were obtained. The results of the logistic regression showed that 67.2% of the accommodation site choice behavior can be predicted from the preference of seven environmental attributes. These attribute included: scenic spots nearby the place I accommodated are attractive to me, the place I accommodated is well-known, there are famous souvenirs at the place I accommodated, there are hot spring and hydrotherapeutic facilities at the place I accommodated, the place I accommodated could remind me of beautiful memories, the place I accommodated could let me relax, and there are many night activities at the place I accommodated. According to the findings, some suggestions were proposed to the industry of accommodation facilities in Lushan Hot Spring and Chingjing and to future research.
期刊論文
1.鄭天爵(19930600)。遊憩地點的偏好與選擇行為之探討。宜蘭農工學報,6,185-194。  延伸查詢new window
2.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research,17(3),432-448。  new window
3.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
4.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research,27(4),8-14。  new window
5.Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research,24(3),207-224。  new window
6.林晏州(1984)。遊憩者選擇遊憩區行為之研究。都市與計劃,10(3),33-49。  延伸查詢new window
7.Goodrich, J. N.(1978)。The relationship between preference and perceptions of vacation destination: Application of a choice model。Journal of Travel Research,17(3),8-13。  new window
8.Woodside, A. G..,、Jeffrey A. C.(1988)。Consumer decision making and competitive marketing strategies: Applications for tourism planning。Journal of Travel Research,27,2-7。  new window
會議論文
1.McCool, S. F., Stankey, G. H.,、Clark, R. N.(1985)。Choosing recreation settings: Processes, findings, and research directions。Ogden, UT:Intermountain Research Station。INT-184,pp.1-8。  new window
研究報告
1.林晏州(1998)。澎湖風景特定區遊客調查暨旅遊人次推估。台中市:中華民國戶外遊憩學會。  延伸查詢new window
圖書
1.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Iso-Ahola, Seppo E.(1980)。The Social Psychology of Leisure and Recreation。William C. Brown Company Publishers。  new window
4.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
圖書論文
1.侯錦雄、林綺瑩(1997)。應用Fishbein行為傾向模式探討大學生至國家公園之遊憩意向。休閒遊憩行為。台北:田園城市。  延伸查詢new window
 
 
 
 
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