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題名：生活型態、環境偏好對於遊客住宿基地選擇之影響
書刊名：戶外遊憩研究
作者：黃章展 引用關係／李維貞
作者(外文)：Huang, Chang-chan／Li, Wei-chen
出版日期：2006
卷期：19:2
頁次：頁63-85
主題關鍵詞：生活型態；環境偏好；選擇行為；住宿基地；Lifestyle；Environmental preference；Choice behavior；Accommodation site
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:95
  • 點閱點閱:36
本研究目的為探討個人之生活型態、環境偏好與住宿基地選擇之間的關聯性。研究地點為南投縣仁愛鄉廬山溫泉和清境地區，問卷調查得有效問卷數442份。生活型態經因素分析後再透過群落分析得到五個生活型態群組；環境偏好分為個別環境屬性偏好和整體環境偏好。研究結果發現，第一、個人生活型態與住宿基地選擇無關。第二、環境偏好與住宿基地選擇有關，整體環境偏好預測住宿基地之準確率經羅吉特迴歸分析結果發現，對於廬山溫泉和清境地區可以有效預測的有七個個別環境屬性偏好，預測準確率達67.2%。第三，個人生活型態與環境偏好有關，不同生活型態群組對於廬山溫泉和清境地區的整體環境偏好的認知有顯著差異。
The purpose of this study was to investigate the relationships among lifestyle, environmental preference, and accommodation site choice. Lushan Hot Springs and Chingjing in Nantou County were selected as study areas. An on-site questionnaire survey was conducted to collect data from visitors to the study areas and 442 valid questionnaires were obtained. Five lifestyle groups were identified based on cluster analyses in which the cluster variables were obtained from prior factor analyses. Environmental preference included individual and the overall environmental preference. There were several salient findings from the results of analyses. First, the relationship between lifestyle and accommodation site choice was not significant. Second, environmental preference was significantly related to accommodation site choice. Using environmental preference as the predictor of accommodation site choice, the accurate prediction rate reached 67.2% using a logistic regression. Third, lifestyle was significantly associated with environmental preference. There were significant differences among some of the five lifestyle groups in regard to the overall environmental preference for both Lushan Hot Springs and Chingjing.
期刊論文
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6.林鈺穎、林晏州(20000600)。情境因素對選擇遊樂區影響之研究。戶外遊憩研究，13(2)，67-82。new window  延伸查詢new window
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9.顏家芝(19940300)。旅遊目的地選擇過程及策略之探討。戶外遊憩研究，7(1)，105-119。new window  延伸查詢new window
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17.Crompton, J. L.(1979)。An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon That Image。Journal of Travel Research，17(4)，18-23。  new window
18.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research，17(3)，432-448。  new window
19.林晏州(20000300)。遊憩區選擇行為之研究--敘述偏好模式之應用。戶外遊憩研究，13(1)，63-86。new window  延伸查詢new window
20.Herzog, T. R.(1984)。A cognitive analysis of preference for field and forest environment。Landscape Research，9(1)，10-16。  new window
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會議論文
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研究報告
1.鄭健雄、湯幸芬、陳瀅世(2002)。休閒農場遊客渡假生活型態與消費行為之研究。台中縣：台中健康暨管理學院休閒與遊憩管理學系。  延伸查詢new window
學位論文
1.黃俊傑(2003)。遊客住宿型態選擇之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
2.黃淑美(1996)。遊客對北海岸風景特定區住宿設施及服務的偏好與滿意度之研究(碩士論文)。東海大學。  延伸查詢new window
3.張嵐蘭(2002)。遊客渡假生活型態與旅遊目的地選擇偏好關係之研究(碩士論文)。大葉大學。  延伸查詢new window
4.黃識銘(1999)。生活型態、消費態度與消費行為之關聯性研究(碩士論文)。元智大學。  延伸查詢new window
5.胡學彥(1988)。遊客遊憩區選擇模式(碩士論文)。國立成功大學。  延伸查詢new window
圖書
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10.Kaplan, Rachel、Kaplan, Stephen(1989)。The experience of nature: A psychological perspective。Cambridge University Press。  new window
圖書論文
1.侯錦雄、林綺瑩(1997)。應用Fishbein行為傾向模式探討大學生至國家公園之遊憩意向。休閒遊憩行為。台北：田園城市。  延伸查詢new window
2.Plummer, J. T.(1974)。Applications of life style research to the creation of advertising campaigns。Lifestyle and psychographics。Chicago, IL：American Marketing Association。  new window
3.Reynolds, F. D.、Darden, W. R.(1974)。Construing Life Style and Psychographics。Life Style and Psychographics。Chicago：AMA。  new window
4.Lazer, W.(1963)。Life style concepts and marketing。Toward Scientific Marketing。Chicago, IL：American Marketing Association。  new window
5.Hustad, Thomas P.、Pessemier, Edgar A.(1974)。The development and application of psychographic life style and associated activity and attitude measures。Life style and psychographics。American Marketing Association。  new window
6.Wind, Yoram (Jerry)、Green, Paul E.(1974)。Some Conceptual, Measurement, and Analytical Problems in Life Style Research。Life Style and Psychographics。American Marketing Association。  new window
 
 
 
 
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