本研究主要目的在探討茂林國家風景區對遊客吸引力之認知與背景變項在吸引力認知上之差異分析。本研究以到茂林國家風景區之各遊憩區景點遊客爲研究對象，共回收問卷554份，資料經描述統計、因素分析、信度分析、t考驗及單因數變異數分析等統計方法分析結果：（一）遊客對茂林國家風景區吸引力認知之分析發現，在整體及各題項上之認知均爲正面的評定。（二）遊客之不同背景變項在吸引力上之平均數差異比較結果顯示：僅同行成員一項達顯著的差異，其餘之性別、年齡、教育程度、婚姻狀況、平均收入、職業、旅遊方式、居住地區等八項變項均未達顯著差異。以上結果可提供茂林國家風景區管理處及相關學術單位研究參考。

The purpose of this study was to examine attractiveness perception of visitors toward Maolin National Scenic Area. The subjects were those who visited Maolin National Scenic Area. The researcher collected totally 554 questionnaires. By conducting descriptive statistics, factor analysis, reliability analysis, t-test and one-way ANOVA. The results of the study showed: 1 Visitors' perception of attractiveness of Maolin National Scenic Area shows positive. In the items of the attractiveness scale, the average of "ecosystem" item is the highest; "historic spots" is the second highest and "unique geographic spots" is the third 2 In visitors' attractiveness, there are obvious significant differences in "company;" as for the rest 8 variables-gender, age education, marital state, average income, occupation, travel style, area of residence, there are no significant differences. The above results can be used as reference for Maolin National Scenic Area Administration and related academic institutions.