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題名:金融機構理專人員人格特質對顧客滿意度影響
書刊名:商學學報
作者:溫春玉江啟先曾愛惠
作者(外文):Weng, Chun-yuChiang, Chih-sianTzeng, Ai-hui
出版日期:2021
卷期:29
頁次:頁65-98
主題關鍵詞:理專人員人格特質顧客滿意度品牌識別企業形象Financial consultantPersonality traitsCustomer satisfactionBrand identityCorporate image
原始連結:連回原系統網址new window
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  • 共同引用共同引用:79
  • 點閱點閱:7
期刊論文
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18.Tupes, Ernest C.、Christal, Raymond E.(1992)。Recurrent personality factors based on trait ratings。Journal of Personality,60(2),225-251。  new window
19.Viswesvaran, C.、Reiss, A. D.、Ones, D. D.(1996)。Role of social desirability in personality testing for personnel selection: the red herring。Journal of Applied Psychology,81,660-679。  new window
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21.溫麗香、卓世鏞、周靈山(20101200)。五大人格特質理論的基本概念、評量工具以及在競技運動之運用。吳鳳學報,18,535-545。  延伸查詢new window
22.洪至祥、黎正評、宋映呈、張可欣(20160900)。健身俱樂部之品牌知名度、顧客滿意度與再購意願之研究。運動休閒管理學報,13(3),63-77。new window  延伸查詢new window
23.Wang, J.(1999)。Reasons for Hierarchical Linear Modeling: A Reminder。The Journal of Experimental Education,68(1),89-93。  new window
24.Subramaniam, A.、Mamun, A.、Permarupan, P. Y.、Zainol, N. R. B.(2014)。Effects of brand loyalty, image and quality on brand equity: A study among bank Islam Consumers in Kelantan, Malaysia。Asian Social Science,10(14),67-75。  new window
25.林義屏、黃俊英、董玉娟(20040100)。市場導向、組織學習、組織創新與組織績效間關係之研究:以科學園區資訊電子產業為例。管理評論,23(1),101-134。new window  延伸查詢new window
26.Mishra, V.、Vaithianathan, S.(2015)。Customer personality and relationship satisfaction: Empirical evidence from Indian banking sector。International Journal of Bank Marketing,33(2),122-142。  new window
27.Al-Hawari, Mohammad A. Ahmad(2014)。Does customer sociability matter? Differences in e-quality, e-satisfaction, and e-loyalty between introvert and extravert online banking users。Journal of Services Marketing,28(7),538-546。  new window
28.Allport, G. W.、Odbert, H. S.(1936)。Trait-names: A Psycho-Lexical Study。Psychological Monographs,47(1),i-171。  new window
29.吳能惠(2014)。五大人格特質對服務導向組織公民行為影響之研究。文大商管學報,19(2),77-106。  延伸查詢new window
30.Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(1983)。Modeling Consumer Satisfaction Process Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。  new window
31.Norman, W. T.(1963)。Toward and adequate taxonomy of personality attributes: Replicated factor structure。Journal of Abnormal and Social Psychology,66(6),574-583。  new window
32.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
33.Barrick, Murray R.、Mount, Michael K.(1991)。The big five personality dimensions and job performance: A meta-analysis。Personnel Psychology,44(1),1-26。  new window
34.許銘珊(20090400)。消費者體驗行銷、企業形象、消費滿意度與消費忠誠度之相關研究--以錦水溫泉飯店為例。休閒暨觀光產業研究,4(1),55-67。new window  延伸查詢new window
35.Cadotte, Ernest R.、Woodruff, Robert B.、Jenkins, Roger L.(1987)。Expectations and Norms in Models of Consumer Satisfaction。Journal of Marketing Research,24(3),305-314。  new window
36.Oliver, Richard L.(1981)。Measurement and Evaluation of Satisfaction Processes in Retailing Setting。Journal of Retailing,57(3),25-48。  new window
37.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
38.周建亨、王如鈺、蘇冠年(20160900)。服務者人格特質與顧客滿意度關係之研究。多國籍企業管理評論,10(2),163-187。new window  延伸查詢new window
39.Berry, L. L.(2000)。Relationship marketing of services: growing interest, emerging perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
40.Mount, M. K.、Barrick, M. R.(1995)。The Big Five Personality Dimension: Implications for Research and Practice in Human Resources Management。Research in Personnel and Human Resources Management,13,153-200。  new window
41.Trapnell, P. D.、Wiggins, J. S.(1990)。Extension for The Interpersonal Adjectives Scales to Include the Big Five Dimension of Personality。Journal of Personality and Social Psychology,59(4),781-790。  new window
42.Uher, Jana(2013)。Personality Psychology: Lexical Approaches, Assessment Methods, and Trait Concepts Reveal Only Half of the Story--Why It is Time for a Paradigm Shift。Integrative Psychological & Behavioral Science,47(1),1-55。  new window
43.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。  new window
44.Fečiková, Ingrid(2004)。An index method for measurement of customer satisfaction。The TQM Magazine,16(1),57-66。  new window
45.Robertson, Thomas S.、Gatignon, Hubert(1986)。Competitive effects on technology diffusion。Journal of Marketing,50(3),1-12。  new window
46.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
47.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
48.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
會議論文
1.Gunther, E. E.(1959)。Evaluating Corporate Image Measurement。The ARF Conference。  new window
2.Tellegen, A.、Waller, N.(1987)。Reexamining Basic Dimensions of Natural Language Trait Descriptors。The 95th Annual Meeting of the American Psychological Association。  new window
學位論文
1.吳秀蓉(2012)。金融理財專員人格特質、工作壓力、情緒智力、情緒勞動與工作滿意度關係之研究(碩士論文)。國立成功大學。  延伸查詢new window
2.馬慈均(2005)。設計策略運用於品牌識別規劃之研究(碩士論文)。銘傳大學。  延伸查詢new window
3.郭李靖(2003)。人格特質與品牌個性對品牌偏好的影響(碩士論文)。國立交通大學。  延伸查詢new window
4.徐韻佳(2009)。企業贊助對企業形象與購買意願之影響研究(碩士論文)。淡江大學。  延伸查詢new window
5.張紹晋(2011)。商業醫療保險公司形象、醫療保險知識與醫療保險費對顧客投保意願之關係研究(碩士論文)。臺中技術學院。  延伸查詢new window
6.方真祥(2007)。企業形象、購買行為、顧客滿意度與顧客忠誠度之關聯性研究--以台灣ABS樹脂生產廠家為例(碩士論文)。國立成功大學。  延伸查詢new window
7.李亞玲(2009)。品牌知名度、品牌形象、與顧客滿意度關係之研究:以連鎖速食業為例(碩士論文)。高雄餐旅學院。  延伸查詢new window
8.葉唯毅(2014)。以品牌識別建立自有品牌產品之品牌權益--以「台灣與日本」7-11之比較研究(碩士論文)。南台科技大學。  延伸查詢new window
9.謝大忠(2010)。理財專員銷售保險商品動機之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.黃世惠(1989)。路在前方。台北:卓越。  延伸查詢new window
2.Borja de Mozota, Brigitte(2003)。Design management: using design to build brand value and corporate innovation。Allworth Press。  new window
3.Kotler, P.、Bowen, J.、Makens, J.(2003)。Marketing for Hospitality and Tourism。Upper Saddle River, NJ:Prentice Hall。  new window
4.潘文章(1990)。行為管理 :觀念、行為、績效。臺北:三民書局。  延伸查詢new window
5.Wiggins, J. S.(1996)。The five-factor model of personality。New York:Guilford Press。  new window
6.Schiffman, L. G.、Kanuk, L. L.、顧萱萱、郭健志(2003)。消費者行為。臺北:學富文化。  延伸查詢new window
7.Upshaw, L. B.(1995)。Building brand identity: A strategy for success in a hostile marketplace。New York:Wiley。  new window
8.Walters, C. Glenn(1974)。Consumer Behavior: Theory and Practice。Richard D. Irwin Inc.。  new window
9.Marston, William Moulton(1928)。Emotions of Normal People。New York:Harcourt, Brace and Company。  new window
10.Schermerhorn, John R.、Hunt, James G.、Osborn, Richard N.(1988)。Managing Organizational Behaviour。New York:John Wiley and Sons。  new window
11.張春興(1987)。心理學。台北:東華。  延伸查詢new window
12.Aaker, David A.、Joachimsthaler, Erich、高登第(2002)。品牌領導。台北市:天下遠見出版公司。  延伸查詢new window
13.Berry, L. L.、Parasuraman, A.(1991)。Marketing Services: Competing Through Quality。New York, NY:The Free Press。  new window
14.Robbins, S. P.(1992)。Organizational Behavior。Prentice-Hall。  new window
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17.賴保禎、賴美玲(2005)。賴氏人格測驗。千華圖書。  延伸查詢new window
18.Barker, R. G.(1963)。The Stream of Behavior。Appleton Century。  new window
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20.Phares, E. J.(1986)。Locus of Control in Personality。General Learning Press。  new window
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22.Allport, Gordon Willard(1961)。Pattern and Growth in Personality。Holt, Rinehart & Winston。  new window
23.Kotler, Philip(1991)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
24.Kapferer, Jean-Noël(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。Free Press。  new window
25.Costa, P. T.、McCrae, R. R.(1985)。The NEO personality inventory manual。Odessa, Florida:Psychological Assessment Resources。  new window
圖書論文
1.Miller, John A.(1977)。Exploring satisfaction, modifying models, eliciting expectations, posing problems and making meaningful measurements。Conceptualization and measurement of consumer satisfaction and dissatisfaction。Marketing Science Institute。  new window
2.Hempel, D. J.(1977)。Consumer Satisfaction with the Home Buying Process: Conceptualization and Measurement。The Conceptualization of consumer Satisfaction and dissatisfaction。Marketing Science Institute。  new window
 
 
 
 
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