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題名:消費者對電視購物頻道服務品質滿意度之研究
書刊名:危機管理學刊
作者:王玉佩
作者(外文):Wang, Y. P.
出版日期:2010
卷期:7:2
頁次:頁37-46
主題關鍵詞:電視購物頻道服務品質服務品質量表市場區隔TV-shopping channelService qualityMarket segmentation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:42
  • 點閱點閱:35
期刊論文
1.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1988)。SERVQUAL: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality。Journal of Retailing,64(1),12-40。  new window
2.Smith, Wendell(1956)。Product Differentation and Market Segmentation as Alternative Marketing Strategy。Journal of Marketing,21,3-8。  new window
3.Wang, Y. P.(2010)。A Service Quality Model-A Study of TV Shopping Industry in Taiwan。Journal of Statistics & Management Systems。  new window
4.Finn, D. W.、Lamb, C. W. Jr.(1991)。An evaluation of the SERVQUAL Scales in a retailing setting。Advances in Consumer Research,18(1),483-490。  new window
5.Lehtinen, Jarno R.、Lehtinen, Uolevi(1991)。Two Approaches to Service Quality Dimensions。The Service Industries Journal,11(3),287-303。  new window
6.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
7.Schvaneveldt, Shane J.、Enkawa, Takao、Miyakawa, Masami(1991)。Consumer evaluation perspectives of service quality: evaluation factors and two-way model of quality。Total Quality Management,2(2),149-161。  new window
8.Solomon, Barbara(1994)。TV Shopping Comes of Age。Management Review,83(9),22-27。  new window
9.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
10.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
11.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
12.Babakus, E.、Boller, G. W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research,24(3),253-268。  new window
13.Carman, J. M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQIAL Dimensions。Journal of Retailing,66(1),33-55。  new window
14.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing,17(9),761-782。  new window
15.Dabholkar, P. A.、Torpe, D. I.、Rentz, J. O.(1996)。A Measure of Service Quality for Retail Stores。Journal of the Academy of Marketing Science,24,3-16。  new window
16.Haley, R. I.(1968)。Benefit Segmentation: Decision-Oriented Research Tool。Journal of Marketing,32(3),30-35。  new window
17.Stephens, D. L.、Hill, R. P.、Bergman, K.(1996)。Enhancing the Consumer-Product Relationship: Lessons From the QVC Home Shopping Channel。Journal of Business Research,37(3),193-200。  new window
18.Gronroos, C.(1984)。A Service Quality Model and Its Marketing Implication。European Journal of Marketing,18(4),36-44。  new window
學位論文
1.林東正(2003)。企業市場顧客滿意構面之探討--以資訊系統委外發展為例(博士論文)。國立臺北大學。new window  延伸查詢new window
2.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.Sasser, W. E.、Olsen ; R. P.、Wyckof, D. D.(1978)。Management of service operations: Test, cases, and readings。Boston, MA:Allyn& Bacon, Inc。  new window
2.Engel, J. F.、Warshaw, M. R.、Kinnear, T. C.、Reece, B. B.(2000)。Promotional Strategy。Cincinnati Ohio:Pinnaflex Educational Resources INC.。  new window
3.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y:McGramn-Hill。  new window
4.黃俊英、國立編譯館(1999)。企業研究方法。臺北:東華書局。  延伸查詢new window
5.Kolter, P.(1998)。Marketing Management: Analysis, Planning, Implementation, and Control。London。  new window
其他
1.黃啓菱(2008)。電視購物市場大洗牌,http://blog.yam.com/tcia/article/16774814, 2008/08/19。  延伸查詢new window
2.楊雅民(2006)。電視購物大餅,集團搶食,hppt:/www.libertytimes.com.tw, 2006/08/31。  延伸查詢new window
圖書論文
1.Wind, Yoram (Jerry)、Green, Paul E.(1974)。Some Conceptual, Measurement, and Analytical Problems in Life Style Research。Life Style and Psychographics。American Marketing Association。  new window
 
 
 
 
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