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題名：品牌形象、知覺價值與顧客忠誠度關係之探究
書刊名：興國學報
作者：張嘉雯 引用關係／王惠玄 引用關係／李敏瑋
作者(外文)：Chang, Chia-wen／Wang, Irene H.／Li, Min-wei
出版日期：2010
卷期：11
頁次：頁23-36
主題關鍵詞：品牌形象；知覺價值；顧客滿意度；顧客忠誠度；Brand image；Perceived value；Customer satisfaction；Customer loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:11
  • 點閱點閱:277
期刊論文
1.Oliver, R. L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision。Journal of Marketing Research，17，460-469。  new window
2.Caruana, A.(2000)。Measuring Corporate Reputation: A Case Example。Corporate Reputation Review，3，43-57。  new window
3.Dobni, D.(1990)。Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17，110-119。  new window
4.Swait, J.、Erdem, J. L.、Dubelar, C.(1993)。The Equalization Price: A Measure of Consumer-Perceived Brand Equity。International Journal of Research in Marketing，10，23-45。  new window
5.Smith, B. Buyer(1998)。Buyer-Seller Relationship: Bonds, Relationship Management, and Type。Revue Canadienme des Science de Administration，15(1)，76-92。  new window
6.Jamal, A.、Goode, M. M. H.(2001)。Consumers and Brands: A Study of the Impact of Self-Image Congruence on Brand Preference and Satisfaction。Marketing Intelligence and Planning，19(7)，482-492。  new window
7.Craft, S. H.(1999)。Marketers Gain by Measuring True Loyalty。Marketing News，33(10)，18。  new window
8.張淑青(200412)。服務知覺價值多構面量表之實證研究。企業管理學報，63，95-119。new window  延伸查詢new window
9.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing，12(4)，11-20。  new window
10.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
11.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
12.Dodds, William B.、Monroe, Kent B.、Grewal, D.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluation。Advances in Consumer Research，12(1)，85-90。  new window
13.Patterson, P. G.、Spreng, R. A.(1997)。Modeling the Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in Business-to-Business Service Context: An Empirical Examination。International Journal of Service Industry Management，8(5)，415-432。  new window
14.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science，17(1)，45-65。  new window
15.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
17.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
18.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
19.McDougall, Gordon H. G.、Levesque, Terrence(2000)。Customer satisfaction with services: Putting perceived value into the equation。Journal of Services Marketing，14(5)，392-410。  new window
20.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
21.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing，9(4)，5-17。  new window
22.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
23.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
24.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
25.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
26.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。  new window
27.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
28.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
29.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
30.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
31.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
32.O'Connor, J. S.、Richard, M. S.、Michael, R. B.(1991)。A Model of Service Quality Perceptions and Health Care Consumer Behavior。Journal of Hospital Marketing，6(2)，62-69。  new window
研究報告
1.Lee, M. K. O.(1999)。Comprehensive model of internet consumer satisfaction。City university of Hong Kong。  new window
學位論文
1.蔡昆樺(2004)。品牌形象、認知風險與顧客滿意對品牌忠誠的影響--以台灣市場內筆記型電腦品牌為例(碩士論文)。國立成功大學。  延伸查詢new window
2.陳淑芳(2003)。顧客關係、服務品質、品牌形象、顧客滿意度與再購意願間關係之研究--以銀行業為例(碩士論文)。大同大學。  延伸查詢new window
3.沈孝思(2006)。品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之研究--以保健食品為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Solomon, M.R.(1991)。Comsumer Behavior: Buying, Having and Buying。Boston：Allyn and Bacon。  new window
2.Monroe, K.B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations in Perceived Quality。Lexington Books。  new window
3.Oliver, R. L.(1999)。Value as excellence in the consumption experience。Routledge。  new window
4.Woodruff, R. B.、Gardial, S. F.(1996)。Know Your Customer: New Approaches to Customer Value and Satisfaction。Blackwell。  new window
5.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
6.Griffin, J.(1995)。Customer loyalty: How to earn It and how to keep It。New York, NY：Lexington Books。  new window
7.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
8.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
9.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
10.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
11.Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
12.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
13.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
14.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
 
 
 
 
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