學法的實施、社會環境的劇烈變遷以及少子化的現象，對於各大學體育教育方針造成了莫大的衝擊。將企業行銷 “顧客至上”、“學生導向” 的觀念導入學校體育課程規劃中，從瞭解進而配合學生的需求與期望，乃是大學體育當局必要的因應之道。因此，本研究以大葉大學912 位學生為研究樣本，探討學生對於各項體育課程與運動設施的需求程度、體育課程教學措施的滿意度以及體育課程選課考慮因素等，以作為本校未來體育課程與運動設施規劃的參考依據。

The implementation of the University Act, drastic changes in surroundings and a decline in the national birth rate are critically impacting physical education (PE) curriculum policies in Taiwanese colleges and universities. Incorporating “custom supremacy” and “student-oriented” business marketing strategies into curriculum planning and endeavoring to realize and match students’ needs with their expectations are appropriate ways for university PE personnel to respond. Therefore, in this research, 912 Da-Yeh University students were surveyed to determine their demands for PE and sport facilities, their degree of satisfaction with instructional measures and the factors considered when enrolling in the courses offered. The results of this research could be useful for reference when planning the PE curriculum and sport facilities for Da-Yeh University in the future.