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題名：秀姑巒溪泛舟遊客動機與滿意度之研究
書刊名：觀光研究學報
作者：莊麗君 引用關係／許義忠 引用關係
作者(外文)：Hsu C., Ophelia Lih-jiun／Hsu, Yi-chung
出版日期：2004
卷期：10:1
頁次：頁79-96
主題關鍵詞：秀姑巒溪；重要性與績效分析；動機；滿意度；泛舟；Hsiukuluan River；Importance performance analysis；Motivation；Satisfaction；Whitewater rafting
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(13) 博士論文(4) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:158
  • 點閱點閱:65
本研究之目的係比較 2000年旺季與 2001全年度1秀姑巒溪泛舟遊客的動機及其滿意度，藉此了解影響遊客滿意度的因子，並採用重要性與績效分析來建構泛舟業者經營管理矩陣。本研究母體為 2000年 6月至 8月以及 2001年 7月至 2002年 6月到秀姑巒溪泛舟之遊客，抽樣方法採時間分層隨機抽樣，2000年旺季和 2001全年度分別抽出 14天和 35天，獲得有效問卷 1,482份及 2,648份。研究結果顯示 2000旺季及 2001全年度到秀姑巒溪泛舟的遊客，其社經背景、旅遊特徵、泛舟動機、及滿意度都是雷同的，同時兩年來遊客對業者各項服務的評量也是類似的。研究結論有三：(1) 泛舟遊客的社經背景、旅遊特徵、泛舟滿意度相當穩定且易於預測，(2) 泛舟遊客的泛舟動機十分多樣且非常一致，(3) 從事泛舟遊客動機與滿意度調查，祇需要調查旺季遊客即可。文末並就未來相關研究與業者經營管理提出建議。
This study intended to compare the motivations and satisfaction of whitewater rafters, who participated in 2000 peak season and year 2001. Factors that influenced their satisfaction were also explored. The importance performance analysis technique was utilized to develop the indicator performance estimate for the whitewater outfitters. The study population were rafters who went rafting at Hsiukuluan River from June to August 2000 and from July 2001 to June 2002. Fourteen and thirty-five sampling days were selected, which resulted in 1,482 and 2,648 usable questionnaires, respectively. The results indicated that the socio-economic status, travel characteristics, motivations, and satisfaction of 2000 peak season and year 2001 visitors were very similar. The indicator performance estimates of outfitters remained stable for both years. Three conclusions were drawn: (1) Whitewater rafters’ socio-economic status, travel characteristics, and their satisfaction remain considerably stable and predictable, (2) Rafters’ motivations are diverse and relatively consistent, and (3) Investigation of peak season visitors are sufficient for the motivations and satisfaction of Hsiukuluan River rafters. Several suggestions were made for future studies and whitewater rafting outfitters.
Other
1.王文誠、鍾溫清(1995)。從遊客忠誠度探討五峰其風景特定區旅遊市場定位策略與管理。  延伸查詢new window
2.Hall, C. M., & McArthur, S.(1991)。Commercial white water rafting in Australia: Motivations and expectations of the participant and the relevance of group size for the rafting experience。  new window
期刊論文
1.Whisman, S. A.、Hollenhorst, S. J.(1998)。A path model of whitewater boating satisfaction on the Cheat River of West Virginia。Environmental Management，22(1)，109-117。  new window
2.Zuckerman, M.(1990)。The psychophysiology of sensation seeking。Journal of Personality，58(1)，313-345。  new window
3.Go, F.、Zhang, W.(1997)。Apply importance performance analysis to Beijing as an international meeting destination。Journal of Travel Research，35(4)，42-49。  new window
4.Kuentzel, W. F.、McDonald, C. D.(1992)。Differential effects of past experience, commitment and lifestyle dimensions on river use specialization。Journal of Leisure Research，24(3)，269-287。  new window
5.林晏州、陳惠美、顏家芝(19981200)。高雄都會公園遊客滿意度及相關因素之研究。戶外遊憩研究，11(4)，59-71。new window  延伸查詢new window
6.侯錦雄、姚靜婉(19970900)。市民休閒生活態度與公園使用滿意度之相關研究。戶外遊憩研究，10(3)，1-17。new window  延伸查詢new window
7.Alldredge, R. B.(1973)。Some capacity theory for parks and recreation areas。Trends，10，20-29。  new window
8.Fisher, A. C.、Krutilla, J. V.(1972)。Determination of optimal capacity of resource based recreation facilities。Natural Resources Journal，12(3)，417-444。  new window
9.Mansfeld, Yoel(1992)。From Motivation to Actual Travel。Annals of Tourism Research，19(3)，399-419。  new window
10.黃宗成、黃躍雯、余幸娟(20000900)。宗教觀光客旅遊動機、期望、滿意度關係之研究。戶外遊憩研究，13(3)，23-48。new window  延伸查詢new window
11.楊文燦、鄭琦玉(19950600)。遊憩衝擊認知及其與滿意度關係之研究。戶外遊憩研究，8(2)，109-132。new window  延伸查詢new window
12.許義忠(20021200)。遊客對參加冒險旅遊之動機與滿意度之研究--以秀姑巒溪泛舟為例。觀光研究學報，8(2)，115-130。new window  延伸查詢new window
13.Dunn Ross, E. L.、Iso-Ahola, S. E.(1991)。Sightseeing tourists' motivation and satisfaction。Annals of Tourism Research，18(2)，226-237。  new window
14.Fluker, Martin R.、Turner, Lindsay W.(2000)。Needs, motivations, and expectations of a commercial whitewater rafting experience。Journal of Travel Research，38(4)，380-389。  new window
15.Gnoth, Juergen(1997)。Tourism motivation and expectation formation。Annals of Tourism Research，24(2)，283-304。  new window
16.Geva, A.、Goldman, A.(1991)。Satisfaction Measurement in Guided Tours。Annals of Tourism Research，18(2)，177-185。  new window
17.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research，20(3)，418-430。  new window
18.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
會議論文
1.Lee, H.、Kerstetter, D. L.、Graefe, A. R.、Confer, J. J. Jr.(1996)。Crowding at an art festival: A replication and extension of the outdoor recreation crowding model。1996 Northeastern recreation research symposium，(會議日期: 1996/03/31-04/02)。Bolton Landing, New York。198-204。  new window
2.Bowes, S.、Dawson, C.(1997)。Watercraft user characteristics, management preferences, and user encounters on the upper Delaware Scenic and Recreational River: 1979-1996。1997 Northeastern recreation research symposium。New York：Bolton Landing。7-11。  new window
3.Bums, R.、Graefe, A. R.、Titre, J.(1997)。Customer satisfaction at US Army Corps of Engineers-Administered Lakes: a compilation of two years of performance data。1997 Northeastern recreation research symposium。New York：Bolton Landing。12-13。  new window
圖書
1.Manning, R. E.(1999)。Studies in Outdoor Recreation。OR：Oregon State University Press。  new window
2.Babbie, E.(1992)。The practice of social research。Belmont, CA：Wadsworth。  new window
其他
1.Absher, J. D., Howat, G., Crilley, G., & Milne, I.(1998)。Toward customer service: Market segment differences for sports and leisure centers。  new window
2.Burns, R. C., Graefe, A. R., Absher, J. D., & Titre, J.(1998)。Water-based recreationists: attitudes regarding customer satisfaction: Differences between selected market segments。  new window
3.Dowling, R. K.(1997)。Plans for the development of regional ecotourism: Theory and practice。  new window
4.Driver, B., Nash, R., & Hass, G.(1987)。Wilderness benefits: A state-of-knowledge review。  new window
5.Driver, B. L. & Tocher, S. R.(1970)。Toward a behavioral interpretation of recreation, with implications for planning。  new window
6.Graefe, A. R., Vaske, J. J., & Kuss, F. R.(1984)。Social carrying capacity: An integration and synthesis of twenty years of research。  new window
7.Heberlein, T. A., & Shelby, B.(1977)。Carrying capacity, values, and the satisfaction model: A reply to Greist。  new window
8.Hollenhorst, S., & Gardner, L.(1994)。The indicator performance estimate approach to determining acceptable wilderness conditions。  new window
9.Howat, G., Absher, J. D., Crilley, G., & Milne, I.(1996)。Measuring customer service quality in sports and leisure centers。  new window
10.Knopf, R., Peterson, G., & Leatherberry, E.(1983)。Motives of recreational river floating: Relative consistency across settings。  new window
11.Lucas, R. C.(1986)。Influence of visitor experience on wilderness recreation trends。  new window
12.Perry, W., & Loomis, D. K.(1998)。Differences in motivations for different river users and potential conflict. Proceedings of the 1998 Northeastern recreation research symposium。  new window
13.Schreyer, R., & Roggenbuck, J. W.(1978)。The influence of experience expectations on crowding perceptions and social-psychological carry capacities。  new window
14.Shafer, C. S., & Hammitt, W. E.(1995)。Congruence among experience dimensions, condition indicators, and coping behaviors in wilderness。  new window
15.Swan, J. E., & Trawick, I. F.(1981)。Disconfirmation of satisfaction with a retail service。  new window
16.Uysal, M., Howard, G., & Jamrozy, U.(1991)。An application of importance performance analysis to a ski resort: A case study in North Carolina。  new window
17.Watson, A. E., & Niccolucci, M. J.(1992)。Defining past experience dimensions for wilderness recreation。  new window
18.Watson, A. E., Roggenbuck, J. W., & Williams, D. R.(1991)。The influence of past experience on wilderness choice。  new window
 
 
 
 
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