Melaka, the port city of Malaysia, was recognized as a world cultural heritage (WCH) on July 7, 2008. Cheng Ho, one of the greatest navigators in the world, had visited this place eight times in the 15th century. In the past three decades, several unhappy events occurred. First of all an old statue of Cheng Ho in the temple had been stolen in the 80s; the government had a plan to re-develope Mt. San-pao, the most important graveyard of Chinese immigrants almost at the same time, but people found no place to house a newly-manufactured huge stone statue in the 90s. The red statehouse located on the eastern bank of the Melaka River is a "must see" classic Netherlands building for tourists, but more and more houses and stores on the western bank were painted red under commercial considerations. A "Cheng Ho WCH network" had been established by a private Cheng Ho Cultural Museum in western bank whose aim was for business. On the other hand, a situation of "Cheng Ho WCH net-losing" on the eastern side arose because of neglect among most of the Chinese residents. This particular enterprise in western bank fully takes advantage of WCH as a key base for exaggerating Cheng Ho’s position in relation to the business itself. Even though the network operated by the CHCM is separated from the orthodox network consisting by Mt. San-pao, Pao-shan Temple, old and new Cheng Ho statues, and a public Gallery of Admiral Cheng Ho opened in 2004, the former is getting more benefits through commercial success, and the latter has been becoming a net-losing due to unwelcoming attitude from Malay’s Islamic ideology and inattention of Chinese community. In the long run both the mountain and the temple have lost their opportunity to become sacred sites by means of tourism of WCH. Now they are likely to be marginal as tourist sites in Melaka.