金門觀光客旅遊行為意向實證研究--線性結構模式之交叉效度驗證_

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題名：	金門觀光客旅遊行為意向實證研究--線性結構模式之交叉效度驗證
書刊名：	觀光研究學報
作者：	余泰魁／李能慧／吳桂森
作者(外文)：	Yu, Tai-kuei／Lee, Neng-huei／Wu, Guey-sen
出版日期：	2005
卷期：	11:4
頁次：	頁355-384
主題關鍵詞：	計劃行為理論；線性結構模式；交叉效度；金門觀光；Theory of planned behavior；Structural equation model；Cross-validity；Kinmen tourism
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(27) 博士論文(0) 專書(0) 專書論文(1) 排除自我引用:27 共同引用:51 點閱:46

觀光産業是世界各國普遍重視的無煙囪工業，與科技産業共同被視爲是21世紀的明星産業，在創造就業機會及賺取外匯的功能上具有明顯效益。一般而言，觀光客會依自己心理状態與旅遊知覺，来決定是否會從事或避免某項旅遊行為，本研究以意向觀點修正Ajzen (1985) 的計劃行為理論，建構觀光客從事金門旅遊行為意向，以不同年度 (2001年與2002年) 所調查的觀光客樣本資料做交叉效度檢定，驗證這兩群樣本的研究模式的外部效度，並深入探討不同年度觀光客行為意向模式的差異。最後，本研究針對後績研究及實務界提出若干建議。

以文找文

Tourism is an important industry in most countries, and is a star industry in the twenty-first century. Tourism can create many jobs and earn much foreign exchange. Tourists generally decide to tour depending on their psychology and self-perception. This research modifies Ajzen's theory of planned behavior and constructs a model of Kinmen tourists' behavioral tendencies. The data to test the cross-validity of the Kinmen tourists' behavioral tendencies model by structural equation modeling is investigated for the years 2001 and 2002. To test cross-validity by SEM for these two group samples, this research provides insight into these differences and implications for tourism management.

以文找文

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