The purpose of this study is to construct a sports tourist behavior model, with sports tourists on Pangkor Island, Malaysia, as the research subjects. Based on purposive sampling, this survey picked 450 sports tourists on Pangkor Island as the study samples and 405 valid copies were collected, for a valid return rate of 88.89%. The research results show that: (1) the attitude of the sports tourists on Pangkor Island, Malaysia, has no significant effect on the behavioral intention; (2) the subject norm of the sports tourists on Pangkor Island, Malaysia, has a significant effect on the behavioral intention; (3) the perceived behavioral control of the sports tourists on Pangkor Island, Malaysia, has a significant effect on the behavioral intention.