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題名：專程與順道旅遊對遊憩效益之影響--以宜蘭縣休閒農業為例
書刊名：農業經濟叢刊
作者：黃雅蘭／陳凱俐 引用關係
作者(外文)：Huang, Ya-lan／Chen, Kai-lih
出版日期：2011
卷期：16:2
頁次：頁41-76
主題關鍵詞：現場卜瓦松模型；專程旅遊；單一目的地旅遊；順道旅遊；多目的地旅遊；遊憩效益；On-site poisson model；Single destination trips；Multiple destination trips；Recreation benefits
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:33
  • 點閱點閱:87
本研究以宜蘭縣休開農業場所遊客為對象，計數模型中具有修正現場樣本的截斷與內生分層問題的現場卜瓦松（On-Site Poisson）模型來推估旅遊需求，再配合區別多目的地旅遊建立三種旅遊成本權重法與一種分群法，來評估考量專程（單一目的地）與順道（多目的地）旅遊之區別下的遊憩效益，並比較其差異。本研究結果顯示，以徐崇堯（2008）、Loomis el al.（2000）、Martinez-Espineira與Amoako-Tuffour（2009）、Parsons 與Wilson（1997）三種處理順道旅遊之方法評估的遊憩效益，皆顯著高於「未處理順道旅遊」之遊憩效益，未區分順道旅遊將造成遊憩效益低估，平均低估值約776元／年／人。因此評估遊憩效益時，不應忽略專程與順道旅遊的區別。旅遊需求迴歸結果顯示，旅遊成本對旅遊次數有顯著負向影響、環境規劃滿意度對旅遊次數有顯著正向影響、受教育年數對旅遊次數有顯著負向影響、停留時間對旅遊次數有顯著負向影響、專程與順道之虛擬變數對旅遊次數有顯著負向影響。由以上結果對宜蘭縣休開農業業者提出之建議為：若欲提高遊客的旅遊次數，可採取降低旅遊成本、提高環境規劃滿意度，或是擴增旅遊地的功能性，使順道旅遊者，願意選擇該地點為單一旅遊目的地而成為專程旅遊。對公部門的建議為：投入具有環境、教育或文化等意義的活動或產業時，不應純以貨幣收益為考量，因為休閒活動的價值也是一種福利，因此亦應評估遊憩效益，才能完整的估計活動或產業的總效益。
This study estimated the recreational benefits of the visitors to Yilan County leisure farms, and used On-site Poisson model to create the travel demand. With the amendment of multiple destination trips, we established three travel cost weighting methods and a grouping method. Using the above models, we estimated the recreational benefits and compared the differences of the results obtained from the four models. The estimated recreational benefits obtained from three differenet methods, Hsu (2008), Loomis, Yorizane, and Larson (2000), and Parsons and Wilson (1997)methods, are significantly higher than the model without consideration of the multiple destination trips. This demonstrates that the recreational benefits are underestimated NT$776 per year per visitor when the multiple and single destination trips factor was not concerned. Results of showed that the number of trips indicates a significantly negative correlation with travel costs but is of positive correlation with environmental planning satisfaction. The number of trips indicates significantly negative correlations with the education level and the multiple destination trips. According to the results of this study we suggest Yilan leisure agriculture operators to increase the number of trips by reducing travel costs and improving environmental planning satisfaction of visitors or to promote the willingness to choose the location as a single destination of a trip by increasing the functions of a single location of site for the multiple destination tourists. For the departments of government or public, the suggestion is that the intense investment on activities or industries with the environmental education and/or cultural significance should be enforced and while doing this, the monetary benefit should not be the unique factor of concerns.
期刊論文
1.McConnell, K. E.(1975)。Some problems in estimating the demand for outdoor recreation。American Journal of Agricultural Economics，57(2)，330-334。  new window
2.李俊鴻、陳吉仲(20071200)。節慶活動遊客旅遊需求及遊憩效益評估--以綠色博覽會為例。農業與經濟，39，137-166。new window  延伸查詢new window
3.Bockstael, N. E.、Strand, I. E.(1987)。The Effect of Common Sources of Regression Error on Benefit Estimation。Land Economics，63(1)，11-20。  new window
4.Loomis, J.、Yorizane, S.、Larson, D.(2000)。Testing Significance of Multi-destination and Multi-purpose Trip Effects in a Travel Cost Method Demand Model for Whale-watching Trips。Agricultural and Resource Economics Review，29，183-191。  new window
5.陳宛君、廖學誠(20070900)。應用旅遊成本法分析宜蘭縣英士、玉蘭及崙埤社區的遊憩效益。中華林學季刊，40(3)，341-355。  延伸查詢new window
6.陳凱俐、林雲雀(20050600)。不同旅遊需求函數設定下之遊憩效益比較--以宜蘭縣為例。農業與經濟，34，91-120。new window  延伸查詢new window
7.Parsons, G. R.、Wilson, A. J.(1997)。Incidental and Joint Consumption in Recreation Demand。Agricultural and Resource Economics Review，24，1-6。  new window
8.Loomis, J. B.(2006)。A Comparison of the Effect of Multiple Destination Trips on Recreation Benefits as Estimated by Travel Cost and Contingent Valuation Methods。Journal of Leisure Research，38(1)，46-51。  new window
9.陳麗琴、汪大雄、黃進睦、林國銓(20020900)。福山植物園遊憩經濟效益之評估。臺灣林業科學，17(3)，375-385。  延伸查詢new window
10.Hanley, N. D.(1989)。Valuing Rural Recreation Benefits: An Empirical Comparison of Two Approaches。Journal of Agricultural Economics，40(3)，361-74。  new window
11.鄭蕙燕、張偉祐、林政德(20000600)。四草野生動物保護區遊客之遊憩效益與時間成本：截斷式波爾生模型之應用。農業經濟半年刊，67，161-179。new window  延伸查詢new window
12.薛雅惠、呂欣蕙(2007)。「台灣山區旅遊發展之硏究--以南投縣信義鄕望鄕部落爲例」。『社會科教育硏究』，12，41-96。  延伸查詢new window
13.蕭揚婷、黃大駿、林政緯、黃楷翔、王淑音(2005)。「北海岸溪流環境污染調査評估」。『華岡農科學報』，15，69-84。  延伸查詢new window
14.徐國城(2006)。「緊密都市形態之正負面效益論述〜兼論對台灣城鄕空間發展之參考觀點」。『土地問題硏究』，4，32-45。  延伸查詢new window
15.陳昭郎(2002)。「促進農業休閒發展」。『國政月刊』，2(5)，37-43。  延伸查詢new window
16.Englin, J.、Shonkwiler, J. S.(1995)。“Estimating Social Welfare Using Count Data Models,”。Review of Economics and Statistics，77，104-112。  new window
17.O’Kelly, M. E.(1981)。“A Model of the Demand for Retail Facilities, Incorporating Multi Stop, Multi-Purpose Trips,”。Geographical Analysis，13，134-148。  new window
18.Hagerty, D.、Moeltner, K.(2005)。“Specification of Driving Costs in Models of Recreation Demand,”。Land Economics，1，127-143。  new window
19.Hensher, D. A.(1976)。“The structure of journeys and the nature of travel patterns,”。Environment and Planning A，10，371-388。  new window
20.Shaw, D.(1988)。“On-Site Sample, Regression: Problem of Non-Negative Integer, Truncation and Endogenous Stratification,”。Journal of Econometrics，37，211-223。  new window
21.Silva, J. S.(1997)。“Unobservables in Count Data Models for On-Site Samples,”。Economics Letters，54，217-220。  new window
22.Fix, P.、J. Loomis,(1997)。“The Economic Benefits of Mountain Biking at One of Its Mecca’s-An Application of the Travel Cost Method to Mountain Biking in Moab Utah,”。Journal of Leisure Research，3，342-352。  new window
23.Gum, R. L.、Martin, W. E.(1975)。“Problems and Solutions in Estimating the Demand for and Value of Rural Outdoor Recreation,”。Journal of Agricultural Economics，11，558-566。  new window
24.Hanson, S.(1980)。“Spatial Diversification and Multi-purpose Travel: Implications for Choice Theory,”。Geographical Analysis，12，245-257。  new window
25.Hesseln, H.、Loomis, J. B.、Gonzalez-Caban, A.、Alexander, S.(2003)。“Wildfire Effects on Hiking and Biking Demand in New Mexico: a Travel Cost Study.”。Journal of Environmental Management，69，356-368。  new window
26.Hotelling, H.(1947)。“Letter to the National Parks Service, June 18, 1947,”。Economic Studies of Outdoor Recreation，56，36-120。  new window
27.Kuostnanen, T.、Nillesen, E.、Wesseler, J.(2004)。“Does Ignoring Multi Destination Trips in the Travel Cost Method Cause A Systematic Bias?”。The Australian Journal of Agricultural and Resource Economics，48，629-651。  new window
28.Loomis, J. B.(2003)。“Travel Cost Demand Model Based River Recreation Benefit Estimates with On-Site and Household Surveys: Comparative Results and a Correction Procedure,”。Water Resources Research，4，110-115。  new window
29.Suzuki, T.、Hodgson, M. J.(2005)。“Optimal Facility Location with Multi-Purpose Trip Making,”。IIE Transactions，37，481 -491。  new window
30.Martínez-Espiñeira, R.、Amoako-Tuffour, J.(2009)。Multi-destination and Multi-purpose Trip Effects in the Analysis of the Demand for Trips to a Remote Recreational Site。Environmental Management，43(6)，1146-1161。  new window
31.Lue, C. C.、Crompton, J. L.、Fesenmaier, D. R.(1993)。“Conceptualization of Multi-Destination Pleasure Trips,”。Annals of Tourism Research，2，289-301。  new window
32.Mendelsohn, R.、Hof, J.、Peterson, G.、Johnson, R.(1992)。“Measuring Recreation Values with Multiple Destination Trips,”。American Agricultural Economics Association，4，926-933。  new window
會議論文
1.蕭代基(1986)。現場樣本之迴歸分析--非負整數之因變數、截頭與內生分層等問題。中國經濟學會年會，225-246。  延伸查詢new window
研究報告
1.黃宗煌(1989)。遊憩資源之經濟效益的評估方法與實證分析 (計畫編號：NSC76-0301-H007-001)。臺北：行政院國家科學委員會。  延伸查詢new window
學位論文
1.鄭智鴻(2001)。北台灣休閒農場市場區隔與市場定位分析(碩士論文)。世新大學。  延伸查詢new window
2.黃錦煌(2006)。「公共投資計畫之經濟效益評估--以華山地區爲例」。國立中興大學。  延伸查詢new window
3.徐崇堯(2008)。「博物館遊憩效益與遊客評價之硏究--以國立自然科學博物館爲例」。國立中興大學。  延伸查詢new window
圖書
1.Loomis, J. B.、Walsh, R. G.(1997)。Recreation economic decisions: comparing benefits and costs。Pennsylvania：Venture Press。  new window
2.Clawson, M.、Knetsch, J. L.(1966)。Economic of Outdoor Recreation。The Johns Hopkins University Press。  new window
3.Hanley, Nick、Spash, Clive L.(1993)。Cost-benefit Analysis and the Environment。Edward Elgar。  new window
其他
1.交通部統計處(2008)。『自用小客車使用狀況調查摘要分析』，台北市。  延伸查詢new window
2.宜蘭縣政府(2005)。『2005年宜蘭地區休閒農業經濟效益評估』，宜蘭。  延伸查詢new window
3.宜蘭縣政府(2006)。『2006年宜蘭地區休閒農業經濟效益評估』，宜蘭。  延伸查詢new window
4.宜蘭縣政府(2007)。『2007年宜蘭地區休閒農業經濟效益評估』，宜蘭。  延伸查詢new window
5.宜蘭縣政府(2008)。『2008年宜蘭地區休閒農業經濟效益評估』，宜蘭。  延伸查詢new window
6.宜蘭縣政府(2009)。『2009年宜蘭縣休閒農業經濟效益評估』，宜蘭。  延伸查詢new window
 
 
 
 
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