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題名：健身俱樂部顧客體驗價值對行為意向之影響--兼論顧客涉入程度之干擾效果
書刊名：長榮運動休閒學刊
作者：周文玲 引用關係／張秀惠 引用關係／謝茵如 引用關係
出版日期：2012
卷期：6
頁次：頁101-111
主題關鍵詞：健身俱樂部；顧客體驗價值；行為意向；涉入程度；Health club；Customer experiential value；Behavioral intention；Involvement
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:61
  • 點閱點閱:80
過去文獻中對於顧客行為意向之研究廣泛，但是多數是針對產品本身或是服務過程。健身俱樂部顧客體驗價值是否會影響顧客行為意向，現有文獻仍無法釐清。因此，本研究昌在建立健身俱樂部顧客體驗價值和顧客行為意向關係之完整核式，此外，探討顧客涉入程度是否會產生干擾效果。本研究結果殺現，健身俱樂部顧客體驗價值越高，會正向影響顧客之行為意向；至於健身俱樂部顧客體驗價值對於行為意向之影響過程，並不會受到顧客涉入程度之干擾。
The existing literatures including many researches about customer behavioral intention, but most of the researches focus on the products or the service process. There is no research concerning if the customer experiential value influence customer behavioral intention. Therefore, the research is aimed at establishing a relationship model on the customer experiential value, customer behavioral intention, and the moderating effects from involvement in health club. The results demonstrate that higher customer experiential value in health club will positively influence customer behavioral intention; however, involvement of the customer will not moderate the relationship between customer experiential value and customer behavioral intention.
期刊論文
1.吳政隆、張良漢、丁淑君(20081200)。高爾夫球場服務品質、顧客滿意與行為意向之研究。休閒產業管理學刊，1(3)，1-14。new window  延伸查詢new window
2.林永森(20100300)。運動觀光遊客知覺服務品質對行為意向之影響--兼論服務價值、滿意度之中介效果。臺灣體育運動管理學報，10(1)，39-64。new window  延伸查詢new window
3.Bagozzi, R. P.(198211)。A Field Investigation of Causal Relations Among Cognition, Affect, Intentions, and Behavior。Journal of Marketing Research，Nov.，562-584。  new window
4.Sinha, I.、DeSarbo, W. S.(1998)。An Integrated Approach toward the Spatial Modeling of Perceived Customer Value。Journal of Marketing Research，35(2)，236-249。  new window
5.Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science，27(2)，184-206。  new window
6.Bloemer, J. M. M.、Kasper, H. D. P.(19950700)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology，16(2)，311-329。  new window
7.徐永億、李世昌(20061200)。室內游泳池體驗價值與購後行為之研究--以臺中地區為例。運動休閒管理學報，3(2)，130-148。new window  延伸查詢new window
8.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。  new window
9.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。  new window
10.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
11.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
12.Parasuraman, Ananthanarayanan(1997)。Reflections on gaining competitive advantage through customer value。Journal of the Academy of Marketing Science，25(2)，154-161。  new window
13.Folkes, Valerie S.(1988)。Recent attribution research in consumer behavior: a review and new directions。Journal of Consumer Research，14(4)，548-565。  new window
14.Rothschild, Michael L.(1984)。Perspectives on involvement: Current problems and future directions。Advances in Consumer Research，11(1)，216-217。  new window
15.Mattila, Anna S.、Enz, Cathy A.(2002)。The role of emotions in service encounters。Journal of Service Research，4(4)，268-277。  new window
16.簡彩完、李世昌、黃長發(20070600)。臺中地區室內游泳池消費者體驗價值之研究。生物與休閒事業研究，5(1)，104-115。new window  延伸查詢new window
17.林新龍(20051200)。大學教師的健康狀況與規律運動。運動休閒管理學報，2(2)，55-65。new window  延伸查詢new window
18.Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing，56(2)，57-71。  new window
19.賴政豪、鍾志強、潘偉華(20050900)。運動健身俱樂部體驗行銷與體驗價值關係之研究：以Y運動健身俱樂部為個案研究。大專體育學刊，7(3)，101-114。new window  延伸查詢new window
20.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
21.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。  new window
22.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
23.Donovan, R. J.、Rossiter, J. R.(1982)。Store atmosphere: An experimental psychology approach。Journal of Retailing，58(1)，34-57。  new window
學位論文
1.張可欣(2005)。健康體適能運動俱樂部顧客關係與行為意向之研究--以台中市為例(碩士論文)。大葉大學。  延伸查詢new window
2.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
圖書
1.Arnold, E.、Price, L.、Zinkhan, G.(2004)。Consumers。New York：McGraw-Hill。  new window
2.Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。  new window
3.Monroe, K. B.(1990)。Pricing: Marking Profitable Decisions。New York：McGraw-Hill。  new window
4.Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer behavior。Upper Saddle River, NJ：New Jersey：Pearson Education International：Prentice-Hall。  new window
5.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York：The Free Press。  new window
6.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer behavior。New York：Holt, Rinehart and Winston Company。  new window
7.Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。  new window
8.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
9.Norris, R. T.(1941)。The theory of consumer's demand。Yale University Press。  new window
10.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
11.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
12.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
13.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
14.Soloman, M. R.、Marshall, G. W.、Stuart, E. W.(2004)。Marketing。Upper Saddle River, NJ.：Prentice-Hall Inc.。  new window
 
 
 
 
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