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M.、Ellison, N. B.、Lampe, C.(2009)。Bowling online: social networking and social capital within the organization。New York, NY:ACM Press。245-254。 | 學位論文1. | 王竣寬(2009)。消費者對於網路口碑信賴度之因素研究--以高瀏覽3C社群部落格為例(碩士論文)。中國文化大學。 延伸查詢 | 2. | 王遵智(2004)。網路口碑中個人專業與關係強度對購買決策的影響--以電子郵件為例(碩士論文)。國立台灣科技大學。 延伸查詢 | 3. | 林湘芬(2008)。女性消費者與網路口碑傳播行為之研究-以20歲~40歲女性購買美容保健產品為例(碩士論文)。世新大學。 延伸查詢 | 4. | 章國正(2008)。網路口碑對創新產品擴散之影響-以美國電影為例(碩士論文)。國立暨南國際大學。 延伸查詢 | 5. | 楊雅涵(2008)。網路口碑訊息屬性之研究-以美容討論區為例(碩士論文)。德明財經科技大學。 延伸查詢 | 6. | 費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。 延伸查詢 | 7. | 陳靖旻(2008)。影響虛擬社群成員知識分享因素之探討--社會資本理論觀點(碩士論文)。國立中央大學。 延伸查詢 | 圖書1. | Dixon, C. 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