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題名:社交網絡臉書之電子口碑行銷傳播效果研究
書刊名:廣告學研究
作者:陳志萍
作者(外文):Chen, Chih-ping
出版日期:2012
卷期:38
頁次:頁23-49
主題關鍵詞:社交網絡社會資本電子口碑實地實驗法臉書Electronic word-of-mouthFacebookField experimentSocial capitalSocial networking service
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:48
  • 點閱點閱:147
期刊論文
1.鄭自隆(20110700)。政策宣導效果指標之建構。廣告學研究,36,1-30。new window  延伸查詢new window
2.胡家華、李怡慧、陳盈竹(20070900)。今天你Facebook了嗎?。商業現代化,84,26-37。  延伸查詢new window
3.Christofiedes, E.、Muise, A.、Desmarais, W. K.(2010)。Information control and disclosure on Facebook: Are they two sides of the same coin or two different processes ?。CyberPsychology & Behavior,12,1-5。  new window
4.Gonzales, A.、Hancock, J. T.(2010)。Mirror, Mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem。Cyber Psychology Behavior and Social Networking,14(1),79-83。  new window
5.Vasalou, Asimina、Joinson, Adam N.、Courvoisier, Delphine(2010)。Cultural differences, experience with social networks and the nature of "true commitment" in Facebook。International Journal of Human-Computer Studies,68(10),719-728。  new window
6.Needham, A.(2008)。Word of mouth, youth and their brands。Young Consumers,9(1),60-62。  new window
7.Sheldon, K. M.、Abad, N.、Hinsch, C.(2011)。A two-process view of facebook use and relatedness need-satisfaction: Disconnection drives use, and connection rewards it。Journal of Personality and Social Psychology,100(4),766-775。  new window
8.Wellman, B.、Haase, A. Q.、Witte, J.、Hampton, K.(2001)。Does the internet increase, decrease or supplement social capital? social networks, participation and virtual community。Annual review of psychology,22,213-238。  new window
9.Frenzen, J. K.、Davis, H. L.(1990)。Purchasing Behavior in Embedded Markets。Journal of Consumer Research,17(1),1-12。  new window
10.Steinfield, C.、Ellison, N. B.、Lampe, C.(2008)。Social capital, self-esteem, and use of online social network sites:A longitudinal analysis。Journal of applied development psychology,29(6),434-445。  new window
11.Phelps, Joseph E.、Lewis, Regina、Mobilio, Lynne、Perry, David、Raman, Niranjan(2004)。Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email。Journal of Advertising Research,44(4),333-348。  new window
12.Vilpponen, Antti、Winter, Susanna、Sundqvist, Sanna(2006)。Electronic word-of-mouth in online environments: Exploring referral network structure and adoption behavior。Journal of interactive advertising,6(2),8-77。  new window
13.Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research,3(2),166-177。  new window
14.林南(20070400)。社會資本理論與研究簡介。社會科學論叢,1(1),1-32。new window  延伸查詢new window
15.Zywica, J.、Danowski, J.(2008)。The Faces of Facebookers: Investigating Social Enhancement and Social Compensation Hypotheses; Predicting Facebook™ and Offline Popularity from Sociability and Self Esteem, and Mapping the Meanings of Popularity with Semantic Networks。Journal of Computer-Mediated Communication,14(1),1-34。  new window
16.Donath, J.、Boyd, D.(2004)。Public displays of connection。BT Technology Journal,22(4),71-82。  new window
17.Wilson, Robert E.、Gosling, Samuel D.、Graham, Lindsay T.(2012)。A review of Facebook research in the social sciences。Perspectives on psychological science,7(3),203-220。  new window
18.Kim, Junghyun、Lee, Jong-Eun Roselyn(2011)。The facebook paths to happiness: Effects of the number of facebook friends and self-presentation on subjective well-being。CyberPsychology, Behavior, and Social Networking,14(6),359-364。  new window
19.Bargh, John A.、McKenna, Katelyn Y. A.(2004)。The Internet and social life。Annual Review of Psychology,55(1),573-590。  new window
20.Milgram, Stanley(1967)。The Small-World Problem。Psychology Today,1(1),61-67。  new window
21.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
22.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
23.Adler, Paul S.、Kwon, Seok-Woo(2002)。Social Capital: Prospects for A New Concept。The Academy of Management Review,27(1),17-40。  new window
24.Ellison, Nicole B.、Steinfield, Charles、Lampe, Cliff(2007)。The benefits of Facebook 'friends': Social capital and college students' use of online social network sites。Journal of Computer-Mediated Communication,12(4),1143-1168。  new window
25.Kirschner, Paul A.、Karpinski, Aryn C.(2010)。Facebook® and academic performance。Computers in Human Behavior,26(6),1237-1245。  new window
26.Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology,78(6),1360-1380。  new window
27.Chu, Shu-Chuan、Kim, Y.(2011)。Determinants of consumer engagement in electronic word-ofmouth (eWOM) in soical networking sites。International Journal of Adverting,30(1),47-75。  new window
28.Buttle, Francis A.(1998)。Word of mouth: understanding and managing referral marketing。Journal of Strategic Marketing,6(3),241-254。  new window
會議論文
1.林建邦、黄正聰(2006)。打個噴嚏大家都感冒--以病毒行銷觀點探討電子郵件之散播。「2006電子商務與數位生活研討會」論文。臺北。  延伸查詢new window
2.Steinfield, C.、DiMicco, J. M.、Ellison, N. B.、Lampe, C.(2009)。Bowling online: social networking and social capital within the organization。New York, NY:ACM Press。245-254。  new window
學位論文
1.王竣寬(2009)。消費者對於網路口碑信賴度之因素研究--以高瀏覽3C社群部落格為例(碩士論文)。中國文化大學。  延伸查詢new window
2.王遵智(2004)。網路口碑中個人專業與關係強度對購買決策的影響--以電子郵件為例(碩士論文)。國立台灣科技大學。  延伸查詢new window
3.林湘芬(2008)。女性消費者與網路口碑傳播行為之研究-以20歲~40歲女性購買美容保健產品為例(碩士論文)。世新大學。  延伸查詢new window
4.章國正(2008)。網路口碑對創新產品擴散之影響-以美國電影為例(碩士論文)。國立暨南國際大學。  延伸查詢new window
5.楊雅涵(2008)。網路口碑訊息屬性之研究-以美容討論區為例(碩士論文)。德明財經科技大學。  延伸查詢new window
6.費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。  延伸查詢new window
7.陳靖旻(2008)。影響虛擬社群成員知識分享因素之探討--社會資本理論觀點(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Dixon, C. M.(2005)。Strength of weak ties。Theories of information behavior。Medford, NJ:Information Today, Inc.。  new window
2.Gray, J.(1996)。Mars and Venus together forever。New York, N.Y.:Harper。  new window
3.Resnick, P.(2001)。Beyond bolwing together: sociotechnical capital。HCI in the New Millennium。Boston, MA:Addison-Wesley。  new window
4.謝旭洲(2008)。社會統計與資料分析。臺北市:威士曼文化事業出版社。  延伸查詢new window
5.Castells, M.(2000)。The information age: Economy, society and culture, volume I: The rise of the network society。Blackwell。  new window
6.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
7.吳明隆(2007)。SPSS操作與應用:問卷分析與應用統計。臺北:五南。  延伸查詢new window
8.Putnam, Robert D.(2000)。Bowling Alone: The Collapse and Revival of American Community。Simon & Schuster。  new window
其他
1.AC尼爾森(2009)。AC尼爾森研究:口碑行銷極具廣告說服力,http://tw.cn.acnidsen.com/site/news20090716.shtml, 2011/05/03。  延伸查詢new window
2.何英瑋(20100203)。Facebook紅不讓快超越Yahoo!奇摩成為臺灣第一大網站。  延伸查詢new window
3.鄭雅菁(2011)。女人錢最好賺?本女性消費流行報,http://www.brain.com.tw/News/NewsContent.aspx?id=15597, 2011/05/03。  延伸查詢new window
4.社群贏家(2013)。2012臺灣中小企業網路&社群行銷回顧分析,http://fbwinner.blogspot.tw/2013/01/2012.html, 2013/03/11。  延伸查詢new window
5.(2005)。85% of college students use Facebook,http://www.twchcrunch.eom/2005/09/07/85-of-college-studnets-use-facebook, 2011/08/04。  new window
6.Boase, J.,Horrigan, J. B.,Wellman, B.,Rainie, L.(2006)。The strenght of internet ties,http://www.pewintemet.org/pdfs/PIP_Teens_Privacy_SNS_Report_Final.pdf。  new window
7.Schonfeld, E.(2010)。Facebook closing in on 500 million visitors a month,http://www.twchcrunch.eom/2010/04/21/facebook-500-million-visitorscomscore/。  new window
8.Vanek-Smith, S.(2011)。Facebook takes page from Google+,http://marketplace.publicradio.org/display/web/2011/09/14/pm-letters/, 2011/09/14。  new window
 
 
 
 
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