| 期刊論文| 1. | Watkins, A.、Hill, R. P.(2009)。A Simulation of Business-to-Business Decision Making in a Relationship Marketing Context。Industrial Marketing Management，38(8)，994-1005。   | | 2. | Liao, C.、Lin, H. N.、Liu, Y. P.(2010)。Predicting the use of pirated software: a contingency model integrating perceived risk with the theory of planned behavior。Journal of Business Ethics，91(2)，237-252。 | | 3. | Ruiqi, Z.、Adrian, P.(2009)。Using SERVQUAL to measure the service quality of travel agents in Guangzhou, south China。Journal of Services Research，9(1)，87-107。 | | 4. | Kim, Y. G.、Suh, B. W.、Eves, A.(2010)。The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals。International Journal of Hospitality Management，29，216-226。 | | 5. | Yuksel, A.、Yuksel, F.(2007)。Shopping risk perceptions: Effects on tourists' emotions, satisfaction and expressed loyalty intentions。Tourism Management，28(3)，703-713。 | | 6. | Adjei, M. T.、Griffith, D. A.、Noble, S. M.(2009)。When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing。Journal of Retailing，85(4)，493-501。 | | 7. | Lai, F.、Griffin, M.、Babin, B. J.(2009)。How quality, value, image, and satisfaction create loyalty at a Chinese telecom。Journal of Business Research，62(10)，980-986。 | | 8. | Yuksel, A.、Yuksel, F.、Bilim, Y.(2010)。Destination attachment: effects on customer satisfaction and cognitive, affective and cognitive loyalty。Tourism Management，31(2)，274-284。 | | 9. | Adjei, M. T.、Clark, M. N.(2010)。Relationship marketing in A B2C context: The moderating role of personality traits。Journal of Retailing and Consumer Services，17，73-79。 | | 10. | Berry, D. C.、Knapp, P.、Raynor, T.(2006)。Expressing medicine side effects: Assessing the effectiveness of absolute risk, relative risk, and number needed to harm, and the provision of baseline risk information。Patient Education and Counseling，63，89-96。 | | 11. | Black, D. W.、Gunter, T.、Allen, J.、Blum, N.、Arndt, S.、Wenman, G.、Sieleni, B.(2007)。Borderline personality disorder in male and female offenders newly committed to prison。Comprehensive Psychiatry，48，400-405。 | | 12. | Bowling, N. A.、Burns, G. N.(2010)。A comparison of work-specific and general personality measures as predictors of work and non-work criteria。Personality and Individual Differences，49，95-101。 | | 13. | Chauvin, B.、Hermand, D.、Mullet, E.(2007)。Risk perception and personality facets。Risk Analysis，27(1)，171-185。 | | 14. | Diaz-Martin, A. M.、Iglesias, V.、Vasquez, R.、Ruiz, A. V.(2000)。The use of quality expectations to segment a service market。Journal of Service Marketing，14(2)，132-146。 | | 15. | Doria, M. F.、Pidgeon, N.、Hunter, P. R.(2009)。Perceptions of drinking water quality and risk and its effect on behaviour: A cross-national study。Science of the Total Environment，407，5455-5464。 | | 16. | Fitchett, J. A.、McDonagh, P.(2000)。A citizen's critique of relationship marketing in risk society。Journal of Strategic Marketing，8，209-222。 | | 17. | Gao, Y.、Raine, A.、Chan, F.、Venables, P. H.、Mednick, S. A.(2010)。Early maternal and paternal bonding, childhood physical abuse and adult psychopathic personality。Psychological Medicine，40，1007-1016。 | | 18. | Gordon, T. L. O.、Pires, G. D.、Stanton, J.(2008)。The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance。Journal of Financial Services Marketing，13(3)，193-203。 | | 19. | Ha, J.、Jang, SooCheong (Shawn)(2010)。Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants。International Journal of Hospitality Management，29(1)，2-13。 | | 20. | Heller, D.、Ferris, D. L.、Brown, D.、Watson, D.(2009)。The influence of work personality on job satisfaction: Incremental validity and mediation effects。Journal of Personality，77，1051-1084。 | | 21. | Hong, S.(2010)。An empirical study of customer's emotion and satisfaction in China。The Journal of American Academy of Business，15(2)，200-205。 | | 22. | Kettinger, W. J.、Park, S. H.、Smith, J.(2009)。Understanding the consequences of information systems service quality on IS service reuse。Information and Management，46，335-341。 | | 23. | Kircher, T.、Markov, V.、Krug, A.、Eggermann, T.、Zerres, K.、Nothen, M. M.、Skowronek, M. H.、Rietschel, M.(2009)。Association of the DTNBP1 genotype with cognition and personality traits in healthy subjects。Psychological Medicine，39，1657-1665。 | | 24. | Laar, M.、Verbeek, I.、Pevernagie, D.、Aldenkamp, A.、Overeem, S.(2010)。The role of personality traits in insomnia。Sleep Medicine Reviews，14，61-68。 | | 25. | Lacey, S.、Bruwer, J.、Li, E.(2009)。The role of perceived risk in wine purchase decisions in restaurants。International Journal of Wine Business Research，21(2)，99-117。 | | 26. | Lakke, S. E.、Soer, R.、Takken, T.、Reneman, M. F.(2009)。Risk and prognostic factors for non-specific musculoskeletal pain: A synthesis of evidence from systematic reviews classified into ICF dimensions。PAIN，147，153-164。 | | 27. | Landrum, H.、Prybutok, V. R.、Zhang, X.(2010)。The moderating effect of occupation on the perception of information services quality and success。Computers & Industrial Engineering，58，133-142。 | | 28. | Liu, Y.、Li, Y.、Tao, L.、Wang, Y.(2008)。Relationship stability, trust and relational risk in marketing channels: Evidence from China。Industrial Marketing Management，37(4)，432-446。 | | 29. | Lounsbury, J. W.、Steel, R. P.、Gibson, L. W.、Drost, A.(2008)。Personality traits and career sat is faction of human resource professionals。Human Resource Development International，11(4)，351-366。 | | 30. | Ma, M.、Li, Z.、Chen, J.(2008)。Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value。European Journal of Operational Research，187，313-326。 | | 31. | Mayfield, C.、Perdue, G.、Wooten, K.(2008)。Investment management and personality type。Financial Services Review，17，219-236。 | | 32. | Meldolesi, G. N.、Gennaro, G. D.、Quarato, P. P.、Esposito, V.、Grammaldo, L. G.、Morosini, P.、Cascavilla, I.、Picardi, A.(2007)。Changes in depression, anxiety, anger, and personality after resective surgery for drug-resistant temporal lobe epilepsy: A 2-year follow-up study。Epilepsy Research，77，22-30。 | | 33. | Parks, L.、Guay, R. P.(2009)。Personality, values, and motivation。Personality and Individual Differences，47，675-684。 | | 34. | Rammstedt, B.(2007)。Who worries and who is happy? Explaining individual differences in worries and satisfaction by personality。Personality and Individual Differences，43，1626-1634。 | | 35. | Robinson, O. C.、Demetre, J. D.、Corney, R.(2010)。Personality and retirement: Exploring the links between the Big Five personality traits, reasons for retirement and the experience of being retired。Personality and Individual Differences，48，792-797。 | | 36. | Ryals, L. J.、Knox, S.(2005)。Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value。European Journal of Marketing，39(5/6)，456-721。 | | 37. | Sibley, C. G.(2009)。Big-Five Personality, social worldviews, and ideological attitudes: Further tests of a Dual process cognitive-motivational model。The Journal of Social Psychology，149(5)，545-561。 | | 38. | Sinai, C.、Hirvikoski, T.、Vansvik, E. D.、Nordstrom, A. L.、Linder, J.、Nordstrom, P.、Jokinen, J.(2009)。Thyroid hormones and personality traits in attempted suicide。Psychoneuroendocrinology，34，1526-1532。 | | 39. | Skarmeas, D.、Katsikeas, C. S.、Spyropoulou, S.、Esmail, S. S.(2008)。Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products。Industrial Marketing Management，37，23-36。 | | 40. | Tomas, C. P.、Furnham, A.、Christopher, A. N.、Garwood, J.、Martin, G. N.(2008)。Birds of a feather: Students' preferences for lecturers' personalities as predicted by their own personality and learning approaches。Personality and Individual Differences，44，965-976。 | | 41. | Wadeecharoen, W.、Mat, N. K. N.(2008)。The significance of relationship marketing orientation on international joint venture (IJV) performance in Thailand。The Business Review，10(2)，159-163。 | | 42. | Yang, Z.、Coble, K. H.、Hudson, M. D.(2009)。The role of individual personality type in subjective risk elicitation outcomes。Journal of Risk Research，12(2)，209-222。 | | 43. | Shieh, Jiunn-I、Wu, Hsin-Hung、Huang, Kuan-Kai(2010)。A DEMATEL method in identifying key success factors of hospital service quality。Knowledge-Based Systems，23(3)，277-282。 | | 44. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 | 研究報告| 1. | 財團法人保險事業發展中心(2013)。保險業保費收入統計表。 延伸查詢 | 圖書| 1. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | |
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