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2. | 江逸之(20080716)。壓抑百年的奮力翻轉--新北京 大躍進。天下雜誌,401,114-126+128-129。 延伸查詢 |
3. | 江增偉(2008)。2008 中國品牌發展報告。北京大學光華管理研究院研究,3,3-14。 延伸查詢 |
4. | 黃鳴(2010)。2009年中國20 家失意大公司。第一財經周刊,141,46-50。 延伸查詢 |
5. | Bailey, D.(2006)。Ambush marketing--Identifying a legislative solution。Sports Law Administration & Practice,13(1),5-10。 |
6. | Chanavat, N.、Desbordes, M.(2014)。Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012。International Journal of Sports Marketing and Sponsorship,15(3),151-160。 |
7. | Doug, A.(2014)。Samsung unveils Galaxy S5 smartphone。Time,183(7),10-12。 |
8. | Ding, L.、Chen, L.、Cai, H.(2014)。An Analysis of City Marketing of the Beijing Olympic Games。Research Quarterly For Exercise and Sport,85,97-98。 |
9. | Epstein, A.(2014)。The Olympics, Ambush Marketing and Sochi Media。Arizona State University Sports and Entertainment Law Journal,4(1),104-111。 |
10. | Gupta, V.、Wang, J.、Zhao, J.(2014)。Dynamics of Policy and Strategic Behavior: Study on Transnational Corporation Subsidiaries in China。Journal of Management,2(1),27-49。 |
11. | Leknes, H. M.、Carr, C.(2004)。Globalisation, international configurations and strategic implications: The case of retailing。Long Range Planning,37(1),29-49。 |
12. | Liu, D.、Broom, D.、Wilson, R.(2014)。Legacy of the Beijing Olympic Games: a non-host city perspective。European Sport Management Quarterly,8(5),1-18。 |
13. | Mack, R. W.(1999)。Event sponsorship: An exploratory study of small business objectives, practices, and perceptions。Journal of Small Business Management,37(3),25-30。 |
14. | Mo, C. H. E. N.(2014)。Study on the Strategy and Countermeasures of Chinese Private Enterprises Transnational Operation Development。International Business and Management,8(2),65-69。 |
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16. | Pieters, R.、Warlop, L.、Wedel, M.(2002)。Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory。Management Science,48(6),765-781。 |
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其他1. | 朱國政(2007)。中國國航: 奧運航空, 直衝雲霄,http://finance.sina.com.cn/stock/e/20070518/16193607686.shtml。 延伸查詢 |
2. | Ban Ki-moon(2008)。A world free of nuclear weapons would be a global public good of the highest order,http://www.un.org/zh/conf/npt/2010。 |
3. | Matt, T.,Holger, E.(2010)。Adidas' Big Money Defense Against Nike,http://www.businessweek.com/magazine/content/10_21/b4179022112034.htm。 |
4. | Miyoung, K.(20131127)。Samsung's marketing splurge doesn't always bring bang-for-buck,http://www.reuters.com/article/2013/11/27/us-samsung-marketing-idUSBRE9AQ18720131127。 |
5. | Zaclh, H.(2011)。Olympic Games injects cardiotonic into digital media's profit growth,http://olenerez.livejournal.com/68611.html。 |