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題名:烹飪類型直播主的直播行為對觀眾之影響
書刊名:設計學年刊
作者:黃儀婷黃旭崙
作者(外文):Huang, Yi-tingHuang, Syu-lun
出版日期:2020
卷期:8
頁次:頁103-128
主題關鍵詞:網路直播關鍵意見領袖劇場理論印象管理Online live streamingKey opinion leaderDramaturgy theoryImpression management
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:39
  • 點閱點閱:8
期刊論文
1.Li, F.、Du, T. C.(2011)。Who is Talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs。Decision Support System,51(1),190-197。  new window
2.Venkatraman, M. P.(1989)。Opinion leaders, adopters, and communicative adopter: A role analysis。Psychology and Marketing,6(1),51-68。  new window
3.Nambisan, Satish、Baron, Robert A.(2007)。Interactions in virtual customer environments: Implications for product support and customer relationship management。Journal of Interactive Marketing,21(2),42-62。  new window
4.余朝權、盧瑞陽、陳映儒(20121200)。社群網站特性與使用者忠誠度、持續參與意圖之關係。企業管理學報,95,71-100。new window  延伸查詢new window
5.池文海、許立群(20130600)。會員制網站成員黏著意圖之決定因素研究:以華人第一時尚美容網站Fashion Guide為例。電子商務學報,15(2),265-294。new window  延伸查詢new window
6.Yang, Heng-Li、Lin, Chien-Liang(2014)。Why do people stick to Facebook web site? A value theory-based view。Information Technology & People,27(1),21-37。  new window
7.Montoya, R. M.、Horton, R. S.(2004)。On the importance of cognitive evaluation as a determinant of interpersonal attraction。Journal of Personality and Social Psychology,86(5),696-712。  new window
8.高淑珍、王麒富(20121200)。以社會交換理論修正模式探討知識社群之持續使用意願。資訊與管理科學,5(2),32-48。  延伸查詢new window
9.King, Charles W.、Summers, John O.(1970)。Overlap of Opinion Leadership across Consumer Product Categories。Journal of Marketing Research,7(1),43-50。  new window
10.Borgatti, S. P.(2006)。Identifying sets of key players in a social network。Computational & Mathematical Organization Theory,12(1),21-34。  new window
11.林玉婷、張偉雄、劉雅玲、呂淑芬(20100600)。從劇場理論探討餐飲服務業從業人員之服務品質。運動健康與休閒學刊,16,171-187。  延伸查詢new window
12.楊政樺、張新立(20050600)。以關鍵事件技術及劇場理論探討航空公司服務遞送滿意之研究--以臺港航線為例。運輸計劃,34(2),261-291。new window  延伸查詢new window
13.Sun, Tao、Youn, Seounm、Wu, Guohua、Kuntaraporn, Mana(2006)。Online word-of-mouth (or mouse): An exploration of its antecedents and consequences。Journal of Computer-Mediated Communication,11(4),1104-1127。  new window
14.Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。  new window
15.張玉琳、吳惠萍(20150900)。社群價值和人際吸引力對虛擬社群意識與黏著度之影響:兼論虛擬社群意識完全中介與社群類型調節效果。行銷評論,12(3),323-357。new window  延伸查詢new window
16.Krumm, John、Davies, Nigel、Narayanaswami, Chandra(2008)。User-Generated Content。IEEE Pervasive Computing,7(4),10-11。  new window
17.Hsu, Chien-Lung、Liao, Yi-Chuan(2014)。Exploring the Linkages between Perceived Information Accessibility and Microblog Stickiness: The Moderating Role of a Sense of Community。Information & Management,51(7),833-844。  new window
18.陳惠玲(2002)。Goffman劇場理論主要概念的提出。網路社會學通訊期刊,20。  延伸查詢new window
19.Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing,21(3),241-263。  new window
20.Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce,15(1),49-74。  new window
21.Trevino, Linda Klebe、Webster, Jane(1992)。Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts。Communication Research,19(5),539-573。  new window
22.Hackley, Peter、Webster, Jane(1997)。Teaching Effectiveness in Technology-mediated Distance Learning。The Academy of Management Journal,40(6),1282-1309。  new window
23.任立中、田寒光、邵功新(20110400)。意見領袖型態與人格特質分析。行銷科學學報,7(1),1-19。new window  延伸查詢new window
24.陳志萍(20120100)。影音分享網站之個人印象管理研究。廣告學研究,37,79-104。new window  延伸查詢new window
25.陳業宏、李思慧、陳欣宏(20130600)。以劇場理論觀點探討民宿服務接觸對知覺價值之影響--以墾丁民宿為例。運動健康休閒學報,4,54-63。  延伸查詢new window
26.曹文瑜、林政坤、楊惠貞(20090600)。影響網路直播持續收看意圖相關因素之研究。企業管理學報,81,107-129。new window  延伸查詢new window
27.趙曼汝(20170226)。Facebook:全世界每天花一億小時再看臉書影音。天下雜誌,2017(2月號)。  延伸查詢new window
28.詹致中(20170329)。今天,你直播了嗎?。Adm廣告雜誌,2017(3月號)。  延伸查詢new window
29.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management,1(1),91-121。  new window
30.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
31.Hsu, Chin-Lung、Lu, Hsi-Peng(2004)。Why do people play on-line games? An extended TAM with social influences and flow experience。Information & Management,41(7),853-868。  new window
32.林妙雀、溫福星(20100700)。部落格互動與社群對部落格使用者忠誠度之跨層次研究--以部落客人格特質與涉入度為干擾變數。資訊管理學報,17(3),107-130。new window  延伸查詢new window
33.Freeman, Linton C.(1978)。Centrality in social networks conceptual clarification。Social Networks,1(3),215-239。  new window
學位論文
1.高嘉隆(2008)。從劇場理論觀點探討web2.0次文化--以「無名小站」為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.鄭佳興(2017)。臉書直播主的互動模式與印象管理之研究(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Katz, E.、Lazarsfeld, P. F.(2005)。Personal Influence, The part played by people in the flow of mass communications。New Jersey:Transaction Publishers。  new window
2.丁興祥、李美枝、陳皎眉(1988)。社會心理學。台北:國立空中大學。  延伸查詢new window
3.Flick, Uwe、李政賢、廖志恒、林靜如(2007)。質性研究導論。臺北:五南圖書出版股份有限公司。  延伸查詢new window
4.袁國寶、謝利明(2016)。網紅經濟:移動互聯網時代的千億紅利市場。台北:商周。  延伸查詢new window
5.潘淑滿(2003)。質性研究:理論與應用。心理出版社。  延伸查詢new window
單篇論文
1.Novak, T. P.,Hoffman, D. L.,Yung, Y. F.(1997)。Measuring the Flow Experience among Web Users,Vanderbilt University。  new window
2.Edelstein, Meaghan(2015)。9 Tips for Becoming a Social Media Influencer,Social Media Marking World。  new window
其他
1.(20170706)。創市際2017合作專題一:台灣直播市場「台灣網友直播看什麼?」調查,http://www.ixresearch.com/news/news_07_06_17。  延伸查詢new window
2.(20161230)。專題報告:回顧2016年十大媒體要事,https://twncarat.wordpress.com/2016/12/30/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E5%9B%9E%E9%A1%A72016%E5%B9%B4%E5%8D%81%E5%A4%A7%E5%AA%92%E9%AB%94%E8%A6%81%E4%BA%8B/。  new window
3.曹家榮(20160828)。[曹家榮]網路直播經濟的兩個難題,https://www.bnext.com.tw/article/40743/BN-2016-08-28-205514-174。  延伸查詢new window
4.Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。  new window
圖書論文
1.Grove, S. J.、Fisk, R. P.(1983)。The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing。Emerging Perspectives on Services Marketing。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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