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題名：應用消費價值理論探討旅客選擇郵輪旅遊之因素
書刊名：航運季刊
作者：賴彥銘／林珮珺 引用關係／孫雅彥 引用關係
作者(外文)：Lie, Yann-ming／Lin, Pei-chun／Sun, Ya-yen
出版日期：2015
卷期：24:1
頁次：頁61-89
主題關鍵詞：郵輪；消費價值理論；情感價值；新奇價值；選擇行為；Cruise tourism；Theory of consumption values；Emotion value；Epistemic value；Choice behavior
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:26
  • 點閱點閱:96
本研究應用消費價值理論，探討消費者選擇郵輪旅遊的因素，同時檢視具備不同郵輪經驗的消費者，其消費價值與選擇行為是否不同。研究方法係透過問卷調查方式，採用結構方程模式進行分析，以探討何種價值因素能有效吸引及影響消費者，購買郵輪旅遊商品的選擇行為。本研究結果顯示，「情感價值」及「新奇價值」對「選擇行為」有顯著正向影響。據此研究結果建議，郵輪旅遊相關業者可透過「情感價值」及「新奇價值」的提升，擬定適合郵輪在臺灣市場發展的行銷方式，以供業者推廣郵輪行銷策略的參考。
This study applies the theory of consumption values to investigate the factors influencing consumer choice behavior in cruise tourism. It also examines whether there are significant differences in consumption values and choice behavior between consumers with different cruising experiences. Using data collected from a survey of a group of tourists in Taiwan. A structural equation model (SEM) was employed in this research. Results indicated emotion value and epistemic value positively influence tourist choice behavior. The practical implications of the research findings on marketing strategies through the enhancement of emotion value and epistemic value in cruise tourism are discussed.
期刊論文
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3.吳迪(2006)。發展郵輪經濟， 推動上海國際航運中心建設。交通與運輸，22(5)。  延伸查詢new window
4.楊濤(2003)。美國的教育消費及不同學歷人群收入比較。世界教育資訊，5。  延伸查詢new window
5.Barron, P.、Greenwood, A. B.(2006)。Issues determining the development of cruise itineraries: a focus on the luxury market。Tourism in Marine Environments，3(2)，89-99。  new window
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7.Hung, K.、Petrick, J. F.(2011)。Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale。Tourism Management，32(2)，386-393。  new window
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10.Smallman, C.、Moore, K.(2010)。Process studies of tourists, decision-making。Annals of Tourism Research，37(2)，397-422。  new window
11.Xu, Y.、Summers, T.、Belleau, B. D.(2004)。Who buys Americans alligator? Predicting purchase intention of controversial product。Journal of Business Research，57，1189-1198。  new window
12.Han, S.、Gupta, S.、Lehmann, D. R.(2002)。Consumer price sensitivity and price thresholds。Journal of Retailing，77(4)，435-456。  new window
13.Lai, A. W.(1991)。Consumption situation and product knowledge in the adoption of a new product。European Journal of Marketing，25(10)，55-67。  new window
14.Reynolds, T. J.(1985)。Implications for value research: a macro vs. micro perspective。Psychology & Marketing，2(4)，297-305。  new window
15.Petrick, J. F.(2005)。Segmenting cruise passengers with price sensitivity。Tourism Management，26(5)，753-762。  new window
16.Lee, T. H.、Crompton, J. L.(1992)。Measuring novelty seeking in tourism。Annals of Tourism Research，19(4)，732-751。  new window
17.Kempf, Deanna S.(1999)。Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products。Psychology and Marketing，16(1)，35-50。  new window
18.Foxall, Gordon R.、Greenley, Gordon E.(1999)。Consumers' Emotional Responses to Service Environments。Journal of Business Research，46(2)，149-158。  new window
19.Moutinho, Luis(1987)。Consumer behaviour in tourism。European Journal of Marketing，21(10)，5-44。  new window
20.Qu, H.、Ping, E. W. Y.(1999)。A service performance model of Hong Kong cruise travelers' motivation factors and satisfaction。Tourism Management，20(2)，237-244。  new window
21.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research，42(4)，397-407。  new window
22.Kalyanaram, Gurumurthy、Winer, Russell S.(1995)。Empirical Generalizations from Reference Price Research。Marketing Science，14(3)，161-169。  new window
23.Webster, Frederick E. Jr.(1965)。The "Deal-Prone" Consumer。Journal of Marketing Research，2(2)，186-189。  new window
24.Teye, V. B.、Leclerc, D.(1998)。Product and service delivery satisfaction among North American cruise passengers。Tourism Management，19(2)，153-160。  new window
25.Ragheb, Mounir G.、Beard, Jacob G.(1982)。Measuring Leisure Attitude。Journal of Leisure Research，14(2)，155-167。  new window
26.Krishnamurthi, L.、Raj, S. P.(1991)。An empirical analysis of the relationship between brand loyalty and consumer price elasticity。Marketing Science，10(2)，172-183。  new window
27.Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research，7(3)，283-295。  new window
28.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
29.Duman, Teoman、Mattila, Anna S.(2005)。The Role of Affective Factors on Perceived Cruise Vacation Value。Tourism Management，26(3)，311-323。  new window
30.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
31.Tapachai, N.、Waryszak, R.(2000)。An examination of the role of beneficial image in tourist destination selection。Journal of Travel Research，39(1)，37-44。  new window
32.Williams, Paul、Soutar, Geoffrey N.(2009)。Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context。Annals of Tourism Research，36(3)，413-438。  new window
33.張恕忠、林晏州(20021200)。遊客對休閒漁業活動之態度與體驗之研究。戶外遊憩研究，15(4)，27-48。new window  延伸查詢new window
34.Otto, Julie E.、Ritchie, J. R. Brent(1996)。The service experience in Tourism。Tourism Management，17(3)，165-174。  new window
35.Goldsmith, R. E.、Newell, S. J.(1997)。Innovativeness and price sensitivity: Managerial, theoretical and methodological issues。Journal of Product & Brand Management，6(3)，163-174。  new window
36.Mcintosh, Alison J.、Siggs, Anna(2005)。An exploration of the experiential nature of boutique accommodation。Journal of Travel Research，44(1)，74-81。  new window
37.何昶鴛、田惠華(20020900)。臺灣區域性郵輪旅遊潛在消費者特性之研究。戶外遊憩研究，15(3)，11-30。new window  延伸查詢new window
38.Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research，11(2)，156-163。  new window
39.Sánchez, Javier、Callarisa, Luís、Rodríguez, Rosa M.、Moliner, Miguel A.(2006)。Perceived value of the purchase of a tourism product。Tourism Management，27(3)，394-409。  new window
40.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。  new window
學位論文
1.孟祥民(2011)。台灣郵輪遊客之郵輪意象、知覺價值、滿意度與購後行為意圖之關聯性研究(博士論文)。國立臺灣海洋大學。new window  延伸查詢new window
2.吳欣穎(2003)。文化價值、消費價值與消費者行為--以兩岸大學生手機購買決策為例(碩士論文)。國立中興大學。  延伸查詢new window
3.傅姿芳(2008)。體驗行銷對企業與顧客關係強度影響之研究(碩士論文)。中國文化大學。  延伸查詢new window
4.陳威亞(2003)。大學生遊學產品意象、知覺價值與滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
5.呂江泉(2001)。旅客選擇海上郵輪旅遊之動機與體驗之研究--以貝里茲評定四星級之海上郵輪為例(碩士論文)。中國文化大學。  延伸查詢new window
6.林威呈(2001)。臺灣地區休閒農場假日遊客旅遊行為之研究(碩士論文)。國立中山大學。  延伸查詢new window
7.阮聘茹(2001)。郵輪遊憩參與影響因素之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Holbrook, Morris B.(1995)。Consumer Research: Introspective essays on the study of consumption。Sage Publications。  new window
2.Mancini, M.(2000)。Cruising: A Guide to the Cruise Line Industry。N.Y：Cengage Learning。  new window
3.Roscoe, J. T.(1974)。Fundamental Research Statistics for the Behavioral Sciences。Michigan：Holt, Rinehart and Winston。  new window
4.Solomon, M. R.(2007)。Concumer Behavior: Buying, Having and Being。NJ：Prentice Hall。  new window
5.Swarbrooke, J.、Horner, S.(2007)。Consumer behaviour in tourism。Routledge。  new window
6.Gold, H.(1989)。The cruise book: from brochure to bon voyage。New York：Delmar Publishers。  new window
7.Zvoncheck, J.(1993)。Cruises: Selecting, Selling, and Booking。New Jersey：Prentice Hall。  new window
8.Cartwright, R.、Baird, C.(1999)。The Development and Growth of the Cruise Industry。Oxford, UK：Butterworth-Heinemann。  new window
9.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York：The Free Press。  new window
10.Mannell, R. C.、Kleiber, Douglas A.(1997)。A social psychology of leisure。Venture Publishing。  new window
其他
1.交通部光觀局(2012)。來臺旅客消費及動向調查報告，http://admin.taiwan.net.tw/index.aspx， 2014/05。  延伸查詢new window
2.交通部統計處(2013)。交通統計要覽，http://www.motc.gov.tw/ch/home.jsp?id=59&parentpath=0， 2014/05。  new window
3.(2013)。臺灣港務股份有限公司董事長談話園地臺灣郵輪產業論壇致詞，http://www.twport.com.tw/sites/home/%E8%91%A3%E4%BA%8B%E9%95%B7%E8%AB%87%E8%A9%B1%E5%9C%92%E5%9C%B0.html， 2014/05。  new window
4.Travel Weekly: The Travel Industry's Trusted Voice(2013)。Asia Cruise Market Prediction: 7M Passengers A Year by 2020，http://www.travelweekly.com/Cruise-Travel/Asia-cruise-market-prediction-7Mpassengers-a-year-by-2020/， 2014/05。  new window
 
 
 
 
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