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題名：應用DEMATEL法探討臺灣製茶工廠發展觀光工廠之核心能力與影響指標
書刊名：戶外遊憩研究
作者：張德儀 引用關係／陳敦基／顏曉玲
作者(外文)：Chang, Te-yi／Chen, Dun-ji／Yen, Hsiao-ling
出版日期：2015
卷期：28:1
頁次：頁105-142
主題關鍵詞：指標；觀光工廠；DEMATEL法；茶產業；Indicators；Tourist factory；DEMATEL；Tea industry
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:30
  • 點閱點閱:280
本研究以資源基礎理論觀點，探討茶產業發展觀光化的資源關聯性與營運績效之內涵，據以建立茶文化觀光策略指標與競爭模式之架構。首先，以深入訪談法歸納產官學界專家之觀點，了解茶產業之核心資源與能力，初擬發展「觀光工廠」的能力指標，其次，運用決策實驗室評估法(decision making trial and evaluation laboratory, DEMATEL)進一步區分原因群與結果群指標，研究結果發現「推動環境觀光化能力」、「茶資產體驗吸引力」、「組織經營創新能力」、「觀光服務人員專業能力」四大構面和14項影響指標；且「製茶體驗／展演」、「茶產業文化」及「企劃行銷」為整體評估高重要性指標，而「財務資金」、「對外交通路線」及「製茶技能」為其他因素中主要影響指標。本研究用資源基礎理論發展出臺灣茶文化觀光策略指標與競爭模型，提出策略績效之建議，提供臺灣茶產業發展觀光化的競爭優勢與具體作法，研究結果對觀光產業實務與學術理論發展具有實務應用之價值。
Taking a resource-based view (RBV) approach, this study aimed at exploring the factors responsible for correlations between resources and operational performances for commercial tea factories developing into touristoriented ones, in order to build a framework of touristic indexes and competence model for tea couture. In order to understand the core resources and capabilities of the tea industry, in-depth interviews were initially conducted with professionals in industry, government, and academia to obtain capability indexes of developing tourism factories. Second, the Decision Making Trial and Evaluation Laboratory (DEMATEL) methodology was applied to distinguish cause-effect groups. The results of this study were categorized into four main dimensions- ＂development of environmental tourism＂, ＂attraction of tea property experience＂, ＂creativity of organization management＂, and ＂professional ability of tourism employee＂- and fourteen effect indexes. ＂Presentations/experiences of tea manufacturing＂, ＂tea industry culture＂, and ＂sales marketing＂ were ranked as highly important in the overall analysis, and ＂financial capital＂, ＂external transportation＂, and ＂skills of tea manufacturing＂ were highly influential causative factors in the cause-effect indexes. In summary, this study developed strategic indexes and a competition model of tea culture tourism in Taiwan based on an RBV approach. By elucidating the competitive advantages of the Taiwanese tea industry and providing specific plans to guide transformation of commercial facilities into tourism-oriented ones, the research results also contributed practical value to both the tourism industry and academic theory.
Other
1.交通部觀光局(20101015)。茶香動人「台灣挑TEA」風靡亞洲。  延伸查詢new window
期刊論文
1.Lin, C. T.、Wu, C. S.(2008)。Selecting Marketing Strategy for Private Hotels in Taiwan Using the Analytic Hierarchy Process。The Service Industries Journal，28(8)，1077-1091。  new window
2.黃躍雯、黃亦錫、葉碧華、黃宗成(20040300)。酒類觀光對地方區域發展衝擊之研究。觀光研究學報，10(1)，1-19。new window  延伸查詢new window
3.張學孔、吳奇軒、陳育生(200906)。計程車產業政策關鍵因素分析。運輸計劃，38(2)，173-200。new window  延伸查詢new window
4.范增平(200803)。再談文化創意振興茶產業發展。茶訊，24，6-7。  延伸查詢new window
5.劉瓊如(200909)。以忠誠度區隔探討觀光茶園之顧客價值。餐旅暨家政學刊，6(3)，263-284。new window  延伸查詢new window
6.Alonso, A. D.、O'Neill, M. A.、Kim, K.(2010)。In search of authenticity: A case examination of the transformation of Alabama's Langdale Cotton Mill into an industrial heritage tourism attraction。Journal of Heritage Tourism，5(1)，33-48。  new window
7.Stefano, D.、Gabriele, C.、Antonella, Z.(2010)。Resource-based local development and networked core-competencies for tourism excellence。Tourism Management，31，260-266。  new window
8.Dodd, T.、Bigotte, V.(1997)。Perceptual differences among visitor groups to wineries。Journal of Travel Research，35(3)，46-51。  new window
9.Frew, A.、O'Connor, P.(1999)。Destination and marketing system strategies in Scotland and Ireland: An approach to assessment。Information Technology & Tourism，2(1)，3-13。  new window
10.Mark, A. M.、Robert, A. O.、Sheila, J. M.(2004)。Consumer experience tourism and brand bonding: A look at sport-related marketers。The Sport Journal，7(2)，1-8。  new window
11.Mitchell, Mark A.、Mitchell, Sheila J.(2001)。Consumer experience tourism in the nonprofit and public sectors。Journal of Nonprofit & Public Sector Marketing，9(3)，21-27。  new window
12.Davis, Mellie E.(2003)。Desert solitaire。Journal of Leisure Research，35(4)，475-479。  new window
13.Boyd, Stephen(2002)。Cultural and heritage tourism in Canada: Opportunities, principles and challenges。Tourism and Hospitality Research，3(3)，211-233。  new window
14.Tseng, M. L.、Lin, Y. H.(2009)。Application of Fuzzy DEMATEL to develop a cause and effect model of municipal solid waste management in Metro Manila。Environmental Monitoring and Assessment，158，519-533。  new window
15.Flagestad, A.、Hope, C. A.(2001)。Strategic success in winter sports destinations: A sustainable value creation perspective。Tourism Management，22(5)，445-461。  new window
16.Espino-Rodriguez, T. F.、Padron-Robaina, V.(2005)。A resource-based view of outsourcing and its implications for organizational performance in the hotel sector。Tourism Management，26，707-721。  new window
17.Liou, J. J. H.、Tzeng, G. H.、Chang, H. C.(2007)。Airline safety measurement using a novel hybrid model。Journal of Air Transport Management，13，243-249。  new window
18.Edwards, J. A.、Llurdes, J. C.(1996)。Mines and Quarries: Industrial Heritage Tourism。Annals of Tourism Research，23(2)，341-363。  new window
19.Acedo, F. J.、Barroso, C.、Galan, J. L.(2006)。The resource-based theory: Dissemination and main trends。Strategic Management Journal，27(7)，621-636。  new window
20.Hori, S.、Shimizu, Y.(1999)。Designing methods of human interface for supervisory control systems。Control Engineering Practice，7(11)，1413-1419。  new window
21.Hsu, Chen-Yi、Chen, Ke-Ting、Tzeng, Gwo-Hshiung(2007)。FMCDM with fuzzy DEMATEL approach for customers' choice behavior model。International Journal of Fuzzy Systems，9(4)，236-246。  new window
22.Wu, W. W.、Lee, Y. T.(2007)。Developing global managers' competencies using fuzzy DEMATEL method。Expert System with Applications，32(2)，499-507。  new window
23.Barney, Jay B.(1986)。Strategic Factor Markets: Expectations, Luck, and Business Strategy。Management Science，32(10)，1231-1241。  new window
24.Aaker, David A.(1989)。Managing assets and skills: The key to a sustainable competitive advantage。California Management Review，31(2)，91-106。  new window
25.Shieh, Jiunn-I、Wu, Hsin-Hung、Huang, Kuan-Kai(2010)。A DEMATEL method in identifying key success factors of hospital service quality。Knowledge-Based Systems，23(3)，277-282。  new window
26.Chiu, Y. J.、Chen, H. C.、Shyu, J. Z.、Tzeng, G. H.(2006)。Marketing Strategy Based on Customer Behavior for the LCD-TV。International Journal of Management and Decision Making，7(2/3)，143-165。  new window
27.Huang, C. Y.、Shyu, Joseph Z.、Tzeng, G. H.(2007)。Reconfiguring the Innovation Policy Portfolios for Taiwan's SIP Mall Industry。Technovation，27(12)，744-765。  new window
28.譚鴻仁(20071200)。關係空間與鄉村發展--以龍潭椪風茶產業為例。地理學報，50，47-72。new window  延伸查詢new window
29.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review，33(3)，114-135。  new window
30.Tzeng, Gwo-Hshiung、Chiang, Cheng-Hsin、Li, Chung-wei(2007)。Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL。Expert Systems with Applications，32(4)，1028-1044。  new window
31.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal，5(2)，171-180。  new window
32.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
會議論文
1.吳泓怡、張洧銘、周佳蓉(2006)。應用決策實驗室分析法於運動休閒鞋消費者之購買決策關鍵評估因素分析。中華民國品質學會第42屆年會暨第12屆全國品質管理研討會，國立勤益技術學院 (會議日期: 11月4日)。  延伸查詢new window
2.楊源峰、陳鳳琴(2007)。航空貨物集散站經營績效評估之研究--運用DEMATEL及ANP。第五屆管理學術研討會，國立勤益科技大學 。台中市。1-10。  延伸查詢new window
3.顏曉玲、張德儀、廖家宏(2011)。應用DEMATEL法探討臺灣茶產業發展觀光工廠之評估模式。第三屆亞太餐旅教育聯盟暨第十一屆觀光休閒暨餐旅產業永續經營學術研討會，國立高雄餐旅大學 。  延伸查詢new window
4.Handszuh, H.(2000)。Local food in tourism policies。Symposium conducted at the meeting of Local Food and Tourism。Larnaka。  new window
學位論文
1.陳蓉瑩(2005)。以消費體驗觀點探討劇場元素對體驗品質、品牌態度、忠誠意圖影響之研究--以觀光工廠為例(碩士論文)。輔仁大學。  延伸查詢new window
2.張正錩(2005)。我國傳統製造業轉型觀光工廠之經營策略探索性研究(碩士論文)。中原大學。  延伸查詢new window
3.林陽君(2009)。觀光工廠發展潛力評估模式之研究(碩士論文)。高雄餐旅學院。  延伸查詢new window
4.朱沛婕(2008)。貓空纜車對貓空地區之觀光經濟影響分析(碩士論文)。國立政治大學，臺北市。  延伸查詢new window
5.江俞慧(2008)。體驗行銷對顧客滿意度及忠誠度之研究--牛軋糖觀光工廠為例(碩士論文)。中國文化大學，臺北市。  延伸查詢new window
6.李玟儀(2008)。以模糊德爾菲法建構觀光工廠外部資源指標之研究(碩士論文)。開南大學。  延伸查詢new window
7.林銘鴻(2005)。離島地區傳統製造業轉型觀光工廠發展策略研究--以金門地區為例(碩士論文)。中華大學。  延伸查詢new window
8.陳雅君(2005)。閒置工業區導入產業觀光可行性研究(碩士論文)。國立政治大學。  延伸查詢new window
9.廖家宏(2011)。台灣茶產業的轉型-以建構傳統製茶廠觀光化潛力指標為例(碩士論文)。國立高雄餐旅大學。  延伸查詢new window
10.顏曉玲(2011)。臺灣製茶工廠發展觀光工廠指標建立與評估--DEMATEL法之應用(碩士論文)。國立高雄餐旅大學。  延伸查詢new window
11.林世能(2008)。茶園觀光客之旅遊體驗品質、旅遊體驗價值、滿意度與忠誠度之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
12.張益壽(2002)。產業觀光發展規劃與策略之研究(碩士論文)。中華大學。  延伸查詢new window
13.傅及光(2006)。唐代茶文化之研究(碩士論文)。逢甲大學。  延伸查詢new window
圖書
1.楊正寬(2005)。觀光行政及法規。台北：揚智出版社。  延伸查詢new window
2.Fontela, E.、Gabus, A.(1976)。The DEMATEL observer, DEMATEL 1976 report。Geneva：Battelle Geneva Research Center。  new window
3.Gunn, C. A.(1988)。Vacation escapes: Designing tourist regions。NY：Vannostrand Reinhold。  new window
4.Yale, P.(1991)。From Tourist Attractions to Heritage Tourism。Huntingdon。  new window
5.Swarbrooke, J.(2002)。The development and management of visitor。London：Butterworth-Heinemann。  new window
6.須田寬(2001)。產業觀光。東京：交通新聞社。  延伸查詢new window
7.Selznick, Philip(1957)。Leadership in administration: A sociological interpretation。Harper & Row。  new window
8.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
其他
1.經濟部工業局(2003)。觀光工廠自在遊，http://www.taiwanplace21.org/index.htm， 2010/10/19。  延伸查詢new window
圖書論文
1.Han, L. K.(2007)。Tea traditions in Taiwan and Yunnan。Tea and tourism: Tourists, traditions and transformations。Oxford：Channel View Publications。  new window
2.Jolliffe, L.(2007)。Tea and travel: Transforming the material culture of tea。Tea and tourism: Tourists, traditions and transformations。Oxford：Channel View Publications。  new window
 
 
 
 
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