The purpose of this study was to analysis Taichung citizens' traveling motivation, preference and satisfaction for family travel. This study also inquired into the effect of people's different personal backgrounds on their traveling motivations, traveling preference and traveling satisfaction, respectively. Correlations among the above three factors were analyzed. This study adopted purposive sampling. A total of 320 questionnaires were completed, of which 276 were valid. The response rate was 86.25%. The results we found: First, in terms of traveling motivations, "Improving the relationship among family members" reached the highest level of recognition. In terms of traveling preference, "high quality environmental tourist spot" reached the highest level of recognition. In terms of traveling satisfaction, "Family travel is a satisfying experience" reached the highest level of recognition. Second, gender and educational attainment were two significant variables in Taichung citizens' traveling motivation. Age and educational attainment were two significant variables in Taichung citizens' traveling preference. Gender, educational attainment and family income were three significant variables in Taichung citizens' traveling satisfaction. Third, it was found that Taichung citizens' traveling motivation had partial significant correlation with their traveling preference and traveling satisfaction.