| 期刊論文1. | Ness, M. R.、Ness, M.、Brennan, M.、Oughton, E.、Ritson, C.、Ruto, E.(2010)。Modelling consumer behavioural intentions towards food with implications for marketing quality low-input and organic food。Food Quality and Preference,21(1),100-111。 | 2. | Chaudhuri, A.、Macro, A.(2000)。A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk。The Role of Risk,64(4),1-12。 | 3. | Grewal, Dhruv、Gotlieb, Jerry、Marmorstein, Howard(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship。Journal of Consumer Research,21(1),145-153。 | 4. | Cauberghe, V.、Pelsmacker, P. D.(2008)。The impact of banners on digital television: the role of program interactivity and product involvement。Cyberpsychology & Behavior,11(1),91-94。 | 5. | Sicilia, M.、Ruiz, S.、Munuera, J. L.(2005)。Effects of interactivity in a web site: The moderating effect of need for cognition。Journal of Advertising,34(3),31-45。 | 6. | Dimmick, J.、Kline, S.、Stafford, L.(2000)。The gratification niches of personal e-mail and the telephone。Communication Research,27(2),227-248。 | 7. | Pennings, J. M. E.、Wansink, B.、Meulenberg, M. T. G.(2002)。A note on modeling consumer reactions to a crisis: The case of the mad cow disease。International Journal of Research in Marketing,19(1),91-100。 | 8. | Seo, S.、Jang, S.、Miao, L.、Almanza, B.、Behnke, C.(20120801)。The impact of food safety events on the value of food-related firms: An event study approach。International Journal of Hospitality Management。 | 9. | Sojka, J. Z.、Giese, J. L.(2001)。The influence of personality traits on the processing of visual and verbal information。Marketing Letters,12(1),91-106。 | 10. | Verplanken, B.、Hazenberg, P. T.、Palenewen, G. R.(1992)。Need for cognition and external information search effort。Journal of Research in Personality,26,128-136。 | 11. | Wendler, E. R.(1983)。Consumer information and confidence: moderating effects of comprehension and risk。Advances in Consumer Research,10(1),364-369。 | 12. | Yeung, Ruth M. W.、Morris, Joe(2006)。An empirical study of the impact of consumer perceived risk on purchase likelihood: A modelling approach。International Journal of Consumer Studies,30(3),294-305。 | 13. | Matilla, A.、Wirtz, J.(2000)。The role of preconsumption affect in post-purchase evaluation of services。Psychology and Marketing,17(1),587-605。 | 14. | Chen, Mei-Fang(2007)。Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-Related Personality Traits。Food Quality and Preference,18(7),1008-1021。 | 15. | Mitchell, Vincent W.(1999)。Consumer perceived risk: Conceptualizations and models。European Journal of Marketing,33(1/2),163-195。 | 16. | Quester, P. G.、Smart, J.(1998)。The Influence of Consumption Situation and Product Involvement Over Consumers: Use of Product Attribute。Journal of Consumer Marketing,15(3),220-238。 | 17. | Venkatraman, Meera P.(1989)。Involvement and risk。Psychology and Marketing,6(3),229-247。 | 18. | Conchar, M. P.、Zinkhan, G. M.、Peters, C.、Olavarrieta, S.(2004)。An Integrated Framework for the Conceptualization of Consumers' Perceived-risk Processing。Journal of the Academy of Marketing Science,32(4),418-437。 | 19. | Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。 | 20. | Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon fair value on service quality expectation, risk perception and purchase intention in the dental industry。Journal of Service Marketing,13(1),59-72。 | 21. | Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。 | 22. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 | 23. | Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing,17(9),761-782。 | 24. | Dholakia, Utpal M.(2001)。A motivational process model of product involvement and consumer risk perception。European Journal of Marketing,35(11/12),1340-1362。 | 25. | Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。 | 26. | Cox, Donald F.、Rich, Stuart U.(1964)。Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping。Journal of Marketing Research,1(4),32-39。 | 27. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 28. | Bearden, W. O.、Hardesty, D. M、Rose, R. L.(2001)。Consumer self-confidence: Refinements in conceptualization and measurement。Journal of Consumer Research,28(1),121-134。 | 會議論文1. | Bauer, Raymond A.(1960)。Consumer behavior as risk taking。The 43rd National Conference of the American Marketing Association,(會議日期: 1960/06/15-06/17)。American Marketing Association。389-398。 | 2. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 圖書1. | Riethmuller, P.、Morison, J.(1995)。A comparative survey of beef consumption behavior in Australia, Japan and the United states。Parkside:Agicultural and Resource Management Services PtyLtd。 | 2. | Solomon, M. R.(1999)。Consumer behavior: Buying, having, & being。Upper Saddle River, NJ:Prentice Hall。 | 3. | Schiffman, L. G.、Kanuk, L. L.(2007)。Consumer behavior。Prentice Hall。 | 4. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。 | 5. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | 其他1. | 行政院衛生署食品藥物管理局(20110523)。起雲劑遭塑化劑汙染專區,http://www.fda.gov.tw/news.aspx?newssn=7618&key_year=2011&keyword=&classifysn=4。 延伸查詢 | 圖書論文1. | Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。 | |