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題名：從馬來西亞國際旅遊展覽探討觀光客來臺灣旅遊之行為意圖
書刊名：觀光旅遊研究學刊
作者：羅文玲／李明聰 引用關係
作者(外文)：Lo, Wen-ling／Lee, Ming-tsung
出版日期：2016
卷期：11:2
頁次：頁1-18
主題關鍵詞：目的地意象；旅遊訊息來源；行為意圖；Destination images；Source of travel information；Behavioral intention
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:10
  • 點閱點閱:70
自2016 年以來來臺陸客劇減，觀光業者上街頭抗議，因應觀光南向政策，馬來西亞人民高購買力、華人華語無障礙和交通便利，為東南亞來臺旅遊最有潛力觀光市場。研究結果顯示目的地意象以便利的大眾運輸、寧靜和輕鬆的氣氛、當地居民友善和安全的環境與行為意圖顯著關係。旅遊訊息來源以口碑、報紙、旅遊組織網站和旅遊手冊與行為意圖正向影響。參觀旅遊展覽動機以收集未來採購旅遊訊息、市場價格比價與獲得折扣和特別優惠與行為意圖正向影響。茲提供公部門-觀光行政機關和私部門-觀光產業在有限經費採買廣告參考，吸引華人到臺灣旅遊或招徠原本想去臺灣以外國家觀光的馬來西亞人，改變心意轉到臺灣旅遊。
This study conducted questionnaire surveys for visitors in the Malaysia Autumn Travel Exhibition. The main purpose is to use research analysis to understand the influential relationships among destination images, source of travel information, motivation for viewing travel exhibitions, and behavioral intentions for Malaysians toward Taiwan. The research results show, in destination images, convenient public transportation, restful/relaxing atmosphere, friendly local people, and safe and secure environment have positive effects on future plans for international and domestic travel. In terms of source of travel information, word-of-mouth, newspaper, tourist organizations' websites, and brochures have positive effects on future plans for international and domestic travel. As for the motivation for viewing travel exhibitions, the goals to collect information for future purchases, compare market prices, and get discounts and special promotions have positive effects on future plans for international and domestic travel.
期刊論文
1.Kim, Hyounggon、Richardson, Sarah L.(2003)。Motion picture impacts on destination images。Annals of Tourism Research，30(1)，216-237。  new window
2.Kim, Y. K.、Lee, H. R.(2011)。Customer Satisfaction Using Low Cost Carriers。Tourism Management，32(2)，235-243。  new window
3.Hung, K.、Petrick, J. F.(2012)。Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: an alternative decision-making model。Tourism Management，33(4)，855-867。  new window
4.Jacobsen, J. K.、Munar, A. M.(2012)。Tourist Information Search and Destination Choice in a Digital Age。Tourism Management Perspectives，1(1)，39-47。  new window
5.Qu, Hailin、Kim, Lisa Hynjung、Im, Holly Hyunjung(2011)。A model of destination branding: Integrating the concepts of the branding and destination image。Tourism Management，32(3)，465-476。  new window
6.Sheeran, P.、Abraham, C.(2003)。Mediator of moderators: Temporal stability of intention and the intention-behavior relation。Personality and Social Psychology Bulletin，29(2)，205-215。  new window
7.Lee, Choong-Ki、Lee, Yong-Ki、Lee, Bong Koo(2005)。Korea's destination image formed by the 2002 world cup。Annals of Tourism Research，32(4)，839-858。  new window
8.Whitfield, J. E.、Webber, D. J.(2011)。Which exhibition attributes create repeat visitation?。International Journal of Hospitality Management，30(2)，439-447。  new window
9.李宗鴻、許正賢(20061200)。臺灣地區俄文相關系所學生對於赴俄羅斯觀光之行為意向研究。高雄師大學報. 教育與社會科學類，21，105-120。new window  延伸查詢new window
10.Gartnerand, William C.、Hunt, John D.(1987)。An Analysis of State Image Change Over a Twelve-Year Period (1971-1983)。Journal of Travel Research，26(2)，15-19。  new window
11.Gartner, William C.(1994)。Image formation process。Journal of Travel & Tourism Marketing，2(2/3)，191-216。  new window
12.新周刊編輯委員會(2012)。台灣，最美的風景是人。新周刊，375。  延伸查詢new window
13.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
14.Chen, Y.-F.、Mo, H.-E.(2012)。Attendees' perspectives on the service quality of an exhibition organizer: A case study of a tourism exhibition。Tourism Management Perspectives，1，28-33。  new window
15.Dey, B.、Sarma, M. K.(2010)。Information source usage among motive-based segments of travelers to newly emerging tourist destinations。Tourism Management，31(3)，341-344。  new window
16.Lee, M. J.、Yeung, S.、Dewald, B.(2010)。An exploratory study examining the determinants of attendance motivations as perceived by attendees at Hong Kong exhibitions。Journal of Convention and Event Tourism，11，195-208。  new window
17.Molina, A.、Esteban, A.(2006)。Tourism brochures usefulness and image。Annals of Tourism Research，33，1036-1056。  new window
18.Morwitz, V. G.、Johnson, E. J.、Schmittlein, D. C.(1993)。Does measuring intent change behavior?。Journal of Consumer Research，20，46-61。  new window
19.Mutinda, R.、Mayaka, M.(2012)。Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya。Tourism Management，33，1593-1597。  new window
20.Nicoletta, R.、Servidio, R.(2012)。Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation。Tourism Management Perspectives，4，19-27。  new window
21.Okazaki, S.、Hirose, M.(2009)。Does gender affect media choice in travel information search?。Tourism Management，30(6)，794-804。  new window
22.Rittichainuwa, B.、Mair, J.(2012)。Visitor attendance motivations at consumer travel exhibitions。Tourism Management，33(5)，1236-1244。  new window
23.Shapiro, S.、Krishnan, H. S.(1999)。Prospective and retrospective memory for intentions: A two-component approach。Journal of Consumer Psychology，8(2)，141-166。  new window
24.Sherman, S. J.(1980)。On the self-erasing nature of errors of prediction。Journal of Personality and Social Psychology，39，211-221。  new window
25.Stepchenkova, S.、Morrison, A. M.(2008)。Russia's destination image among American pleasure travelers: Revisiting Echtner and Ritchie。Tourism Management，29(3)，548-560。  new window
26.Wong, C. K. S.、Liu, F. C. G.(2011)。A study of pre-trip use of travel guidebooks by leisure travelers。Tourism Management，32，616-628。  new window
27.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research，17(3)，432-448。  new window
28.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
29.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
30.Lam, Terry、Hsu, Cathy H. C.(2006)。Predicting behavioral intention of choosing a travel destination。Tourism management，27(4)，589-599。  new window
31.Kang, M.、Gretzel, U.(2012)。Effects of podcast tours on tourist experiences in a national park。Tourism Management，33(2)，440-455。  new window
32.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
33.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research，13(3)，1-7。  new window
34.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
35.Crompton, J. L.(1979)。An Assessment of The Image of Mexico as a Vacation Destination and The Influence of Geographical Location upon the Image。Journal of Travel Research，17(4)，18-24。  new window
36.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research，30(2)，10-16。  new window
37.Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology，73(3)，421-435。  new window
研究報告
1.交通部觀光局(2016)。2011-2015 來臺旅客居住分析統計。  延伸查詢new window
2.World Tourism Organization(2012)。Tourism in numbers。  new window
圖書
1.交通部觀光局(2014)。2014 年來臺旅客消費及動向調查報告。臺北：交通部觀光局。  延伸查詢new window
2.林欽榮(2010)。消費行為。臺北：揚智文化事業股份有限公司。  延伸查詢new window
3.經濟部投資業務處(2011)。馬來西亞投資環境簡介。臺北市：經濟部。  延伸查詢new window
4.Gunn, C. A.(1972)。Vacationscape: Designing tourist regions。Bureau of Business Research, University of Texas。  new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.World Tourism Organization(2012)。UNWTO Tourism Highlights 2012 Edition，http://mkt.unwto.org/en/content/tourism-highlights， 2012/10/01。  new window
2.中央通訊社(2015)。全球十大安全國家台灣奪第2，http://www.cna.com.tw/news/firstnews/201502140270-1.aspx。  延伸查詢new window
3.中廣新聞網(2015)。馬來西亞出國旅遊人口增，http://www.bcc.com.tw/newsView.2713643。  延伸查詢new window
4.中時電子報(2016)。陸客縮減衝擊創世紀旅行社倒閉！，http://www.chinatimes.com/newspapers/20160825000388-260102。  延伸查詢new window
5.世界人口網站(2016)。2015 馬來西亞人口數量，https://translate.googleusercontent.com/translate_c?depth=1&hl=zh-TW&prev=search&rurl=translate.google.com.tw&sl=zh-CN&u=http://www.renkou.org.cn/countries/malaixiya/2016/4951.html&usg=ALkJrhgAq_IIxvsdyJmNgh03VcjBjd8L7g。  new window
6.Department of statistics, Malaysia office website(2012)。Household income & expenditure，https://www.statistics.gov.my/index.php?r=column/ctwoByCat&parent_id=119&menu_id=amVoWU54UTl0a21NWmdhMjFMMWcyZz09， 2012/05/05。  new window
圖書論文
1.Ashworth, G.、Goodall, B.(1988)。Tourist image: Marketing considerations。Marketing in the tourism industry: The promotion of destination regions。London：Routledge。  new window
 
 
 
 
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