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題名：老街目的地意象差異對旅遊滿意度與行為意圖之影響--旅遊前與旅遊後意象差異
書刊名：運動休閒餐旅研究
作者：林銘昌 引用關係／邱晏麟／潘宜鳳
作者(外文)：Lin, Ming-chang／Chiu,Yen-lin／Pan, Yi-feng
出版日期：2010
卷期：5:1
頁次：頁85-102
主題關鍵詞：目的地意象；意象差異；旅遊滿意度；行為意圖；Destination image；Image difference；Tourism satisfaction；Behavior intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:43
  • 點閱點閱:130
本研究旨在探討老街遊客於旅遊前與旅遊後的目的地意象差異對旅遊滿意度與行爲意圖之影響，確立三者之關係同時驗證旅遊滿意度對目的地意象差異與行爲意圖關係之中介效果。本研究爲橫斷面研究，採用問卷調查法進行研究資料收集。2009年3月期間於鹿港與安平港老街進行便利取樣，共收集366位老街遊客之問卷資料。之後使用描述性統計與相關分析，了解樣本之人口統計資料與主要研究變項之關係，進一步使用階層迴歸分析進行研究假設之驗證。研究結果發現，老街遊客旅遊前與旅遊後之目的地意象有顯著差異，旅遊後之目的地意象正向差異越大，則旅遊滿意度與行爲意圖越高，同時旅遊滿意度對目的地意象差異與行爲意圖之關係產生部份中介效果。降低旅遊前與旅遊後的目的地意象落差，可以幫助旅遊滿意度與行為意圖的提升。
This study aimed to explore the impact of destination image difference between pre-visit and post-visit on tourism satisfaction and behavior intention. The relationship between these three variables were examined, further the mediating effect of tourism satisfaction on the relationship between image difference and behavior intention was tested. This study was a cross-sectional study. A survey was conducted to collect the research data. In 2009 March the convenient sampling was used and 366 subjects were surveyed at two historical streets. The descriptive statistics and correlation analysis were used to analyze the demographics of subjects and the relationship of major research variables. Also, the hierarchical regression analyses were used to test the hypotheses. There was significant difference between pre-visit and post-visit destination image of historical tourisms. The image difference significantly impacted the tourism satisfaction and behavior intention. And the tourism satisfaction had mediating influence on the relationship between image difference and behavior intention. To decrease the negative image difference may raise the tourism satisfaction and behavior intention.
期刊論文
1.Gartner, W. C.(1986)。Temporal Influences on Image Change。Annals of Tourism Research，13(4)，635-644。  new window
2.Baloglu, S.、McCleary, K. W.(19991100)。U. S. International Pleasure Travelers' Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors。Journal of Travel Research，38(2)，144-152。  new window
3.Frazier, P. A.、Tix, A. P.、Barron, K. E.(2004)。Testing moderator and mediator effects in counse1ing psychology。Journal of Counseling Psychology，51(1)，115-134。  new window
4.Gensch, D.(1978)。Image measurement segmentation。Journal of Marketing Research，15(3)，384-394。  new window
5.李宗鴻、許正賢(20061200)。臺灣地區俄文相關系所學生對於赴俄羅斯觀光之行為意向研究。高雄師大學報. 教育與社會科學類，21，105-120。new window  延伸查詢new window
6.Hsu, C. H. C.、Wolfe, K.、Kang, S. K.(2004)。Image assessment for a destination with limited comparative advantages。Tourism Management，25(1)，121-126。  new window
7.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
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9.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research，33(3)，21-27。  new window
10.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research，17(3)，432-448。  new window
11.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。  new window
12.張淑青(20040600)。澎湖套裝旅遊服務品質之研究。觀光研究學報，10(2)，111-126。new window  延伸查詢new window
13.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
14.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
15.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review，7(3)，69-76。  new window
16.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
17.Gallarza, Martina G.、Gil-Saura, Irene、Calderón-García, Haydeé(2002)。Destination Image: Towards a Conceptual Framework。Annals of Tourism Research，29(1)，56-78。  new window
18.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research，13(3)，1-7。  new window
19.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
20.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
21.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
22.Bultena, Gordon L.、Klessig, Lowell L.(1969)。Satisfaction in camping: A conceptualization and guide to social research。Journal of Leisure Research，1(4)，348-354。  new window
23.鄭天明、李宗鴻(20060300)。旗山老街遊客遊憩行為模式之研究。真理觀光學報，4，79-98。new window  延伸查詢new window
24.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research，30(2)，10-16。  new window
25.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。  new window
26.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
27.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review，36(1)，47-55。  new window
28.李巍、張樹夫(2007)。旅遊地形象認知心理分析與測評。地理與地理資訊科學，23(3)，92-95。  延伸查詢new window
學位論文
1.林怡君(2005)。觀光節慶活動對遊客之吸引力、服務品質與遊客滿意度及忠誠度關係之研究--以三義木雕國際藝術節為例(碩士論文)。南華大學。  延伸查詢new window
2.童雅鈴(2004)。觀光風景區的旅遊動機與滿意度之研究--以內灣風景區為例(碩士論文)。世新大學。  延伸查詢new window
3.林佳慧(1997)。國民旅遊目的地形象之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究--以華納威秀電影院為例(碩士論文)。朝陽科技大學。  延伸查詢new window
5.邱鴻遠(2007)。大陸人士對台灣旅遊目的地形象路徑模式研究。國立中山大學，高雄市。new window  延伸查詢new window
圖書
1.Gunn, C. A.(1988)。Tourism Planning。New York：Talyor and Francis。  new window
2.Gunn, C. A.(1988)。Vacation escapes: Designing tourist regions。NY：Vannostrand Reinhold。  new window
3.Neulinger, J.(1981)。The psychology of leisure。Charles C. Thomas。  new window
4.Mathieson, Alister、Wall, Geoffrey(1982)。Tourism: Economic, Physical And Social Impacts。Longman。  new window
 
 
 
 
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