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題名:老街目的地意象差異對旅遊滿意度與行為意圖之影響--旅遊前與旅遊後意象差異
書刊名:運動休閒餐旅研究
作者:林銘昌 引用關係邱晏麟潘宜鳳
作者(外文):Lin, Ming-changChiu,Yen-linPan, Yi-feng
出版日期:2010
卷期:5:1
頁次:頁85-102
主題關鍵詞:目的地意象意象差異旅遊滿意度行為意圖Destination imageImage differenceTourism satisfactionBehavior intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:43
  • 點閱點閱:128
本研究旨在探討老街遊客於旅遊前與旅遊後的目的地意象差異對旅遊滿意度與行爲意圖之影響,確立三者之關係同時驗證旅遊滿意度對目的地意象差異與行爲意圖關係之中介效果。本研究爲橫斷面研究,採用問卷調查法進行研究資料收集。2009年3月期間於鹿港與安平港老街進行便利取樣,共收集366位老街遊客之問卷資料。之後使用描述性統計與相關分析,了解樣本之人口統計資料與主要研究變項之關係,進一步使用階層迴歸分析進行研究假設之驗證。研究結果發現,老街遊客旅遊前與旅遊後之目的地意象有顯著差異,旅遊後之目的地意象正向差異越大,則旅遊滿意度與行爲意圖越高,同時旅遊滿意度對目的地意象差異與行爲意圖之關係產生部份中介效果。降低旅遊前與旅遊後的目的地意象落差,可以幫助旅遊滿意度與行為意圖的提升。
This study aimed to explore the impact of destination image difference between pre-visit and post-visit on tourism satisfaction and behavior intention. The relationship between these three variables were examined, further the mediating effect of tourism satisfaction on the relationship between image difference and behavior intention was tested. This study was a cross-sectional study. A survey was conducted to collect the research data. In 2009 March the convenient sampling was used and 366 subjects were surveyed at two historical streets. The descriptive statistics and correlation analysis were used to analyze the demographics of subjects and the relationship of major research variables. Also, the hierarchical regression analyses were used to test the hypotheses. There was significant difference between pre-visit and post-visit destination image of historical tourisms. The image difference significantly impacted the tourism satisfaction and behavior intention. And the tourism satisfaction had mediating influence on the relationship between image difference and behavior intention. To decrease the negative image difference may raise the tourism satisfaction and behavior intention.
期刊論文
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12.張淑青(20040600)。澎湖套裝旅遊服務品質之研究。觀光研究學報,10(2),111-126。new window  延伸查詢new window
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學位論文
1.林怡君(2005)。觀光節慶活動對遊客之吸引力、服務品質與遊客滿意度及忠誠度關係之研究--以三義木雕國際藝術節為例(碩士論文)。南華大學。  延伸查詢new window
2.童雅鈴(2004)。觀光風景區的旅遊動機與滿意度之研究--以內灣風景區為例(碩士論文)。世新大學。  延伸查詢new window
3.林佳慧(1997)。國民旅遊目的地形象之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究--以華納威秀電影院為例(碩士論文)。朝陽科技大學。  延伸查詢new window
5.邱鴻遠(2007)。大陸人士對台灣旅遊目的地形象路徑模式研究。國立中山大學,高雄市。new window  延伸查詢new window
圖書
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4.Mathieson, Alister、Wall, Geoffrey(1982)。Tourism: Economic, Physical And Social Impacts。Longman。  new window
 
 
 
 
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