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C.(2015)。Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer。Tourism Management，46，347-358。 | | 20. | Zena, P. A.、Hadisumarto, A. D.(2012)。The study of relationship among experiential marketing, service quality, customer satisfaction, and customer loyalty。Asian Marketing Journal，4(1)，37-46。 | | 21. | Zhang, H.、Fu, X. X.、Cai, L. 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T.、Graefe, A. R.、Manning, R.、Bacon, J.(2003)。An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail。Journal of Leisure Research，35(3)，249-273。 | | 29. | Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。 | | 30. | Marsh, Herbert W.、Hau, Kit-Tai、Wen, Zhonglin(2004)。In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings。Structural Equation Modeling，11(3)，320-341。 | | 31. | Harris, Lloyd C.、Goode, Mark M. H.(2004)。The four levels of loyalty and the pivotal role of trust: a study of online service dynamics。Journal of Retailing，80(2)，139-158。 | | 32. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。 | | 33. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | 圖書| 1. | Kline, R. B.(2004)。Principles and practice of structural equation modeling。New York：Guildford。 | | 2. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | | 3. | Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。 | 其他| 1. | Fisheries Agency(2016)。Annual report of 2015，http://www.fa.gov.tw/cht/PublicationsFishYear/index.aspx。 | 圖書論文| 1. | Arlinghaus, R.、Cooke, S. J.(2009)。Recreational fisheries: socioeconomic importance, conservation issues and management challenges。Recreational Hunting, Conservation and Rural Livelihoods: Science and Practice。Oxford：Blackwell Publishing。 | | 2. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | |
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