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題名:體驗行銷、體驗價值與購買意願之研究:以白蘭氏健康博物館為例
書刊名:僑光學報
作者:張朝旭
作者(外文):Chang, Joshua C.
出版日期:2019
卷期:42
頁次:頁15-29
主題關鍵詞:白蘭氏健康博物館體驗行銷體驗價值購買意願Experiential marketingValueBrand's Health MuseumPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:6
  • 點閱點閱:13
期刊論文
1.Drengner, J.、Gaus, H.、Jahn, S.(2008)。Does flow influence the brand image in event marketing?。Journal of Advertising Research,48(1),138-147。  new window
2.Gautier, A.(2003)。Customer Experience Thing again Why Experiential Marketing is the Big Thing。Marketing Magazine,6(3),6-8。  new window
3.Kwon, K. N.、Schumann, D. W.(2010)。The influence of consumers' price expectations on value perception and purchase intention。Advances in Consumer Research,28,316-322。  new window
4.Otgaar, A.(2012)。Towards a common agenda for the development of industrial tourism。Tourism Management Perspectives,4,86-91。  new window
5.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
6.Gogoi, B. J.(2013)。Study of antecedents of purchase intention and its effect on brand loyalty of private label brand of apparel。International Journal of Sales & Marketing Management Research and Development,3(2),73-86。  new window
7.廖秋惠、胡俊傑(20170900)。澎湖元宵活動參與者的參與動機、活動吸引力、體驗價值與滿意度之研究。島嶼觀光研究,10(3),21-44。new window  延伸查詢new window
8.Schmitt, B.(2011)。Experience Marketing: Concepts, Frameworks and Consumer Insights。Foundations and Trends in Marketing,5(2),55-112。  new window
9.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika,39(1),31-36。  new window
10.Wiedmann, K.、Labenz, F.、Haase, J.、Hennigs, N.(2017)。The power of experiential marketing: exploring the causal relationships among multisensoiy marketing, brand experience, customer perceived value and brand strength。Journal of Brand Management,25,101-118。  new window
11.楊奕源、吳耀昌(20081000)。速食連鎖業之廣告代言人對消費者購買意願之影響。建國科大學報,28(1),35-46。  延伸查詢new window
12.Andreani, F.(2007)。Experiential Marketing (Sebuah Pendekatan Pemasaran)。Jurnal Manajemen Pemasaran,2,1-8。  new window
13.Maulani, T. S.、Prasetyo, M. H.(2018)。Experiential Marketing, Experiential Value and their Effect on Loyalty of Culture Tourism。Journal of Economic & Management Perspectives,12(1),299-306。  new window
14.Mirabi, Vahidreza、Akbariyeh, Hamid、Tahmasebifard, Hamid(2015)。A Study of Factors Affecting on Customers Purchase Intention, Case Study: the Agencies of Bono Brand Tile in Tehran。Journal of Multidisciplinary Engineering Science and Technology,2(1),267-273。  new window
15.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
16.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
17.Gentile, Chiara、Spiller, Nicola、Noci, Giuliano(2007)。How to sustain the customer experience: An overview of experience components that co-create value with the customer。European Management Journal,25(5),395-410。  new window
18.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
19.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
20.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
21.Holbrook, Morris B.(2000)。The millennial consumer in the texts of our times: Experience and entertainment。Journal of Macromarketing,20(2),178-192。  new window
學位論文
1.巫建輝(2006)。品牌評價對代言人可信度與購買意願關係之干擾效應--以華人地區消費者為例(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
2.紀遠(2007)。臺北地區連鎖式運動用品店之商店環境、體驗價值與顧客滿意度的關係研究(碩士論文)。輔仁大學。  延伸查詢new window
3.葉美玲(2006)。體驗行銷、體驗價值、顧客滿意度與忠誠度關係探討--以台北市立北投區運動中心為例(碩士論文)。國立臺南大學。  延伸查詢new window
4.楊士弦(2013)。觀光工廠遊客體驗、品牌態度與購買意願關係之研究--以白蘭氏健康博物館為例(碩士論文)。朝陽科技大學。  延伸查詢new window
5.李明仁(2010)。台北國際自行車展覽會之顧客體驗行銷與體驗價值對購買意願之研究(碩士論文)。亞洲大學。  延伸查詢new window
6.張信務(2016)。參觀動機、正向思考、體驗價值與行為意圖關係之研究--以鼻頭角社區學習站為例(博士論文)。國立臺北教育大學。new window  延伸查詢new window
7.宋慈婷(2017)。體驗行銷、體驗價值、關係品質與顧客忠誠度之關聯性研究--以星巴克為例(碩士論文)。國立中正大學。  延伸查詢new window
8.周莉雯(2016)。體驗行銷對消費者的影響--以法式甜點為例(碩士論文)。逢甲大學。  延伸查詢new window
9.陳柏瑋(2015)。以大螢幕智慧型手機針對品牌形象、體驗行銷、體驗價值、產品價格與購買意願之關聯性研究(碩士論文)。國立屏東科技大學。  延伸查詢new window
10.胡儷齡(2015)。體驗行銷、體驗價值與消費者購買意願關係之研究--以iiCake雲林蛋糕毛巾咖啡館為例(碩士論文)。中國文化大學。  延伸查詢new window
11.黃銘進(2009)。遊客對南瀛總爺藝文中心之導覽解說的重視度與滿意度之研究(碩士論文)。南台科技大學。  延伸查詢new window
12.吳明敏(2010)。體驗行銷、體驗價值與行為意向之相關研究(碩士論文)。真理大學。  延伸查詢new window
13.黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(碩士論文)。大葉大學。  延伸查詢new window
14.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
15.鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究--以華納威秀電影院為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Soloman, M. R.、Marshall, G. W.、Stuart, E. W.(2004)。Marketing。Prentice-Hall Inc.。  new window
2.Rifkin, J.(2001)。The age of access: The new culture of hypercapitalism: where all of life is a paid-for experience。New York:Jeremy P. Tarcher Pub.。  new window
3.Gobé, Marc(2001)。Emotional branding: The new paradigm for connecting brands to people。New York, NY:Allworth Press。  new window
4.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
5.Kotler, Philip、Keller, Kevin Lane(2016)。Marketing Management。Pearson Education Limited。  new window
6.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
7.Reynolds, Fred D.、Wells, William D.(1977)。Consumer behavior。McGraw-Hill Book Company。  new window
其他
1.李麗滿(20120407)。健康慢遊探索營養之祕「白蘭氏健康博物館」周日彈性開館,http://news.chinatimes.com/reading/110513/122012040700428.html。  延伸查詢new window
2.(2012)。「觀光工廠」輔導廠商介紹,http://www.taiwanplace21.org/factory/factory_41.htm。  延伸查詢new window
圖書論文
1.Holbrook, M. B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: new directions in theory and practice。Sage Publication。  new window
 
 
 
 
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