| 期刊論文| 1. | Konečnik, M.(2006)。Croatian-based brand equity for Slovenia as a tourism destination。Economic and Business Review，8(1)，83-108。   | | 2. | Ryan, C.、Dewar, K.(1995)。Evaluating the communication process between interpreter and visitor。Tourism Management，16(4)，295-330。 | | 3. | Pike, Steven(2007)。Consumer-based Brand Equity for Destinations: Practical DMO Performance Measures。Journal of Travel & Tourism Marketing，22(1)，51-61。 | | 4. | Qu, Hailin、Kim, Lisa Hynjung、Im, Holly Hyunjung(2011)。A model of destination branding: Integrating the concepts of the branding and destination image。Tourism Management，32(3)，465-476。 | | 5. | Richards, Greg(1996)。Production and consumption of European cultural tourism。Annals of Tourism Research，23(2)，261-283。 | | 6. | Otgaar, A.(2012)。Towards a common agenda for the development of industrial tourism。Tourism Management Perspectives，4，86-91。 | | 7. | Hospers, G. Jan(2002)。Industrial Heritage Tourism and Regional Restructuring in the European Union。European Planning Studies，10(3)，397-404。 | | 8. | Odin, Y.、Odin, N.、Valette-Florence, P.(2001)。Conceptual and operational aspects of brand loyalty: An empirical investigation。Journal of Business Research，53(2)，75-84。 | | 9. | Tynan, C.、McKechnie, S.(2009)。Experience marketing: A review and reassessment。Journal of Marketing Management，25(5/6)，501-517。 | | 10. | Villarejo-Ramos, Angel F.、Sánchez-Franco, Manuel J.(2005)。The Impact of Marketing Communication and Price Promotion on Brand Equity。Journal of Brand Management，12(6)，431-444。 | | 11. | Aydin, Serkan、Özer, Gökhan(2005)。The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunication Market。European Journal of Marketing，39(7/8)，910-925。 | | 12. | Netemeyer, Richard G.、Krishnan, Balaji、Pullig, Chris、Wang, Guangping、Yagci, Mehmet、Dean, Dwane、Ricks, Joe、Wirth, Ferdinand(2004)。Developing and Validating Measures of Facets of Customer-Based Brand Equity。Journal of Business Research，57(2)，209-224。 | | 13. | Kim, P.(1990)。A perspective on brands。Journal of Consumer Marketing，7(4)，63-67。 | | 14. | Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。 | | 15. | Pike, S.(2002)。Destination image analysis: A review of 142 papers from 1973 to 2000。Tourism Management，23(5)，541-549。 | | 16. | Park, J. W.、Robertson, R.、Wu, C. L.(2004)。The Effect of Airline Service Quality on Passengers' Behavioural Intentions: A Korean Case Study。Journal of Air Transport Management，10(6)，435-439。 | | 17. | McBoyle, G.(1996)。Green tourism and Scottish distilleries。Tourism Management，17(4)，255-263。 | | 18. | Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management，9(6)，350-370。 | | 19. | Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。 | | 20. | 王強強、邱上嘉(20140300)。The Impact of Brand Knowledge on Consumers of Different Genders and from Different Cultures。Asia Pacific Management Review，19(1)，47-59。 | | 21. | Gartner, William C.、Ruzzier, Maja Konecnik(2011)。Tourism destination brand equity dimensions renewal versus repeat market。Journal of Travel Research，50(5)，471-481。 | | 22. | De Ruyter, K.、Wetzels, M.、Bloemer, J.(1998)。On the relationship between perceived service quality, service loyalty and switching costs。International Journal of Service Industry Management，9(5)，436-453。 | | 23. | Edwards, J. A.、Liurdes, J. C.(1996)。Mines and Quarries: Industrial Heritage Tourism。Annals of Tourism Research，23(2)，341-363。 | | 24. | Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising，24(3)，25-40。 | | 25. | Urde, Mats(1999)。Brand orientation: a mindset for building brands into strategic resources。Journal of Marketing Management，15(1-3)，117-133。 | | 26. | Kim, Hong-bumm、Kim, Woo Gon、An, Jeong A.(2003)。The effect of consumer-based brand equity on firms' financial performance。Journal of Consumer Marketing，20(4)，335-351。 | | 27. | Biel, A. L.(1997)。Discovering brand magic: The hardness of the softer side of branding。International Journal of Advertising，16(3)，199-210。 | | 28. | Blair, T. C.、Chiou, S.-C.(2013)。Brand knowledge impact cross-cultures and genders。Asia Pacific Management Review，18(2)，233-245。 | | 29. | Erdem, T.、Swait, J.、Broniarczyk, S.、Chakravarti, D.、Kapferer, J. N.、Keane, M.、Zettelmeyer, F.(1999)。Brand equity, consumer learning and choice。Marketing Letters，10(3)，301-318。 | | 30. | Im, H. H.、Kim, S. S.、Elliot, S.、Han, H.(2012)。Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective。Journal of Travel & Tourism Marketing，29(4)，385-403。 | | 31. | Mitchell, M. A.、Mitchell, S. J.(2001)。Consumer experience tourism: A powerful tool for food and beverage producers。Journal of Food Products Marketing，6(3)，1-16。 | | 32. | Mitchell, M. A.、Orwig, R. A.(2002)。Consumer experience tourism and brand bonding。Journal of Product & Brand Management，11(1)，30-41。 | | 33. | Pike, S.(2010)。Destination branding case study: Tracking brand equity for an emerging destination between 2003 and 2007。Journal of Hospitality & Tourism Research，34(1)，124-139。 | | 34. | Putney, A. D.、Wagar, J. A.(1973)。Objectives and evaluation in interpretive planning。The Journal of Environmental Education，5(1)，43-44。 | | 35. | Rhees, D. J.(1993)。Corporate advertising, public relations and popular exhibits: The case of du pont。History and Technology, an International Journal，10(1)，67-75。 | | 36. | Sheldon, P. J.(1986)。The tour operator industry: An analysis。Annals of Tourism Research，13(3)，349-365。 | | 37. | Tasci, A. D. A.、Kozak, M.(2006)。Destination brands vs destination images: Do we know what we mean?。Journal of Vacation Marketing，12(4)，299-317。 | | 38. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。 | | 39. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research，55(6)，441-450。 | | 40. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 41. | Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。 | | 42. | Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。 | | 43. | Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research，10(1)，1-9。 | | 44. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。 | | 45. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research，52(1)，1-14。 | | 46. | Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。 | | 47. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。 | 會議論文| 1. | Otgaar, A.、Klijs, J.(2010)。The regional economic effects of industrial tourism development。The 50th European Congress of the Regional Science Association International。Jönköping。 | 學位論文| 1. | Frew, E. A.(2010)。Industrial tourism: A conceptual and empirical analysis(博士論文)。Victoria University，Melbourne。 | 圖書| 1. | Keller, Kevin Lane(2001)。Building customer-based brand equity: A blueprint for creating strong brands。Marketing Science Institute。 | | 2. | Pine, B. Joseph II、Gilmore, James H.(1999)。The experience economy: Work is theater & every business a stage。Boston, MA：Harvard Business Press。 | | 3. | Axelrod, K.、Brumberg, B.(1997)。Watch it made in the U.S.A.: A visitor's guide to the companies that make your favorite products。Sante Fe, NM：John Muir Publications。 | | 4. | Brumberg, B.、Axelrod, K.(1995)。Watch it made in the USA: A visitor's guide to the companies that make your favorite products。Sante Fe, NM：John Muir Publications。 | | 5. | Kotler, Philip、Bowen, John T.、Makens, James C.(2013)。Marketing for hospitality and tourism。Pearson Prentice Hall。 | | 6. | Willmott, M.、Nelson, W.(2003)。Complicated lives, sophisticated consumers, intricate lifestyles, simple solution。Chichester：John Wiley & Sons。 | | 7. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | | 8. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 其他| 1. | Industrial Technology Research Institute(2013)。The development of tourism factory project，http://taiwanplace21.org/plan.htm。 | | 2. | Industrial Technology Research Institute(2013)。List of tourism factory in Taiwan，http://taiwanplace21.org/factory/index.htm。 | 圖書論文| 1. | McBoyle, G.(1994)。Industry's contribution to Scottish tourism: The example of malt whisky distilleries。Tourism: The state of the art。Chichester：John Wiley and Sons。 | | 2. | Robinson, M.、Novelli, M.(2005)。Niche tourism: An introduction。Niche tourism: Current issues, trends and cases。Oxford：Elsevier。 | |
| |