期刊論文| 1. | Brown, G.、Widing, R. E. II、Coulter, R. L.(1991)。Customer evaluation of retail salespeople utilizing the SOCO scale: A replication, extension, and application。Journal of the Academy of Marketing Science，19(4)，347-351。   |
| 2. | McCroskey, J. C.、McCain, T. A.(1974)。The measurement of interpersonal attraction。Speech Monographs，41(3)，261-266。 |
| 3. | Thorson, K. S.、Rodgers, S.(2006)。Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction。Journal of Interactive Advertising，6(2)，5-44。 |
| 4. | Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications，7(4)，399-410。 |
| 5. | Kim, E.、Ham, S.、Yang, I. S.、Choi, J. G.(2013)。The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry。International Journal of Hospitality management，35，203-213。 |
| 6. | Zhao, L.、Lu, Y.(2012)。Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention。Decision Support Systems，53(4)，825-834。 |
| 7. | Cyr, D.、Head, M.、Ivanov, A.(2009)。Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses。International Journal of Human-Computer Studies，67(10)，850-869。 |
| 8. | Burgoon, Judee K.、Bonito, Joseph A.、Bengtsson, Bjorn、Ramirez, Artemio Jr.、Dunbar, Norah E.、Miczo, Nathan(1999)。Testing the Interactivity Model: Communication Processes, Partner Assessments, and the Quality of Collaborative Work。Journal of Management Information Systems，16(3)，33-56。 |
| 9. | Teo, H. H.、Oh, L. B.、Liu, C. H.、Wei, K. K.(2003)。An empirical study of the effects of interactivity on web user attitude。International Journal of Human-Computer Studies，58(3)，281-305。 |
| 10. | Wilkinson, G. L.、Bennett, L. T.、Oliver, K. M.(1997)。Evaluating Criteria and Indicators of Quality for Internet Resources。Educational Technology，37(3)，52-59。 |
| 11. | van der Heijden, Han(2003)。Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands。Information & management，40(6)，541-549。 |
| 12. | Verhagen, Tibert、Feldberg, Frans、van den Hooff, Bart、Meents, Selmar、Merikivi, Jani(2012)。Understanding users' motivations to engage in virtual worlds: A multipurpose model and empirical testing。Computers in Human Behavior，28(2)，484-495。 |
| 13. | Johnson, G. J.、Bruner, G. C. II、Kumar, A.(2006)。Interactivity and its facets revisited: Theory and empirical test。Journal of Advertising，35(4)，35-52。 |
| 14. | Cheung, C. M. K.、Lee, M. K. O.(2010)。A theoretical model of intentional social action in online social networks。Decision Support Systems，49(1)，24-30。 |
| 15. | McMillan, S. J.、Hwang, J. S.(2002)。Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity。Journal of Advertising，31(3)，29-42。 |
| 16. | Liu, Y.(2003)。Developing a scale to measure the interactivity of websites。Journal of Advertising Research，43(2)，207-216。 |
| 17. | Chang, G.、Caneday, L.(2011)。Web-based GIS in tourism information search: Perceptions, tasks, and trip attributes。Tourism Management，32(6)，1435-1437。 |
| 18. | Tseng, S. Y.、Wang, C. N.(2016)。Perceived risk influence on dual-route information adoption processes on travel websites。Journal of Business Research，69(6)，2289-2296。 |
| 19. | Lee, M. K. O.、Cheung, C. M. K.、Chen, Z.(2005)。Acceptance of internet-based learning medium: the role of extrinsic and intrinsic motivation。Information & Management，42(8)，1095-1104。 |
| 20. | Day, G. S.(1998)。Organizing for interactivity。Journal of Interactive Marketing，12(1)，47-53。 |
| 21. | Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。 |
| 22. | Yoo, C. W.、Kim, Y. J.、Sanders, G. L.(2015)。The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the e-marketplace。Information & Management，52(4)，496-505。 |
| 23. | Coulter, Keith S.、Punj, Girish N.(2004)。The effects of cognitive resource requirements, availability, and argument quality on brand attitudes: A melding of elaboration likelihood and cognitive resource matching theories。Journal of Advertising，33(4)，53-64。 |
| 24. | Chang, Y. T.、Yu, H.、Lu, H. P.(2015)。Persuasive messages, popularity cohesion, and message diffusion in social media marketing。Journal of Business Research，68(4)，777-782。 |
| 25. | Lederer, Albert L.、Maupin, Donna J.、Sena, Mark P.、Zhuang, Youlong(2000)。The Technology Acceptance Model and the World Wide Web。Decision Support Systems，29(3)，269-282。 |
| 26. | Bruhn, M.、Schoenmüller, V.、Schäfer, D.、Heinrich, D.(2012)。Brand authenticity: Towards a deeper understanding of its conceptualization and measurement。Advances in Consumer Research，40，567-576。 |
| 27. | Saeed, K. A.、Hwang, Y.、Yi, Mun Y.(2003)。Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-analysis Approach。Journal of End User Computing，15(4)，1-26。 |
| 28. | Petty, Richard E.、Cacioppo, John T.(1981)。Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context。Advances in Consumer Research，8(1)，20-24。 |
| 29. | Jiang, Z.、Benbasat, I.(2007)。Research note: investigating the influence of the functional mechanisms of online product presentations。Information Systems Research，18(4)，454-470。 |
| 30. | de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing，26(2)，83-91。 |
| 31. | Tang, L. R.、Jang, S. S.、Morrison, A.(2012)。Dual-route communication of destination websites。Tourism Management，33(1)，38-49。 |
| 32. | Bhattacherjee, A.、Premkumar, G.(2004)。Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test。MIS Quarterly，28(2)，229-254。 |
| 33. | Coursaris, C. K.、Sung, J.(2012)。Antecedents and consequents of a mobile website's interactivity。New Media & Society，14(7)，1128-1146。 |
| 34. | 吳翠松(20160100)。電子時代的現場表演：不同世代閱聽人「現場感」初探。資訊社會研究，30，61-103。 延伸查詢 |
| 35. | 翁書婷(20150413)。網路直播超展開，大吸眼球。數位時代，251。 延伸查詢 |
| 36. | 曾薰瑤、吳沛儀(20160700)。探討智慧型手機使用意圖的影響因素：整合模型之檢驗。醒吾學報，54，109-132。 延伸查詢 |
| 37. | Venkatesh, Viswanath、Davis, Fred D.(2000)。A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies。Management Science，46(2)，186-204。 |
| 38. | Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for a world-wide-web context。Information & Management，38(4)，217-230。 |
| 39. | van der Heijden, Hans(2004)。User acceptance of hedonic information systems。MIS Quarterly，28(4)，695-704。 |
| 40. | Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。 |
| 41. | Legris, P.、Ingham, J.、Collerette, P.(2003)。Why do people use information technology? A critical review of the technology acceptance model。Information & Management，40(3)，191-204。 |
| 42. | Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management，44(3)，263-275。 |
| 43. | Hausman, A. V.、Siekpe, J. S.(2009)。The Effect of Web Interface Features on Consumer Online Purchase Intentions。Journal of Business Research，62(1)，5-13。 |
| 44. | Jiang, Z.、Chan, J.、Tan, B. C. Y.、Chua, W. S.(2010)。Effects of interactivity on website involvement and purchase intention。Journal of the Association for Information Systems，11(1)，34-59。 |
| 45. | Bhattacherjee, Anol、Sanford, Clive C.(2006)。Influence processes for information technology acceptance: an elaboration likelihood model。MIS Quarterly，30(4)，805-825。 |
| 46. | Angst, C. M.、Agarwal, R.(2009)。Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion。MIS Quarterly，33(2)，339-370。 |
| 47. | Pavlou, Paul A.、Gefen, David(2004)。Building effective online marketplaces with institution-based trust。Information Systems Research，15(1)，37-59。 |
| 48. | Lin, Judy Chuan-Chuan、Lu, Hsipeng(2000)。Towards an understanding of the behavioural intention to use a web site。International Journal of Information Management，20(3)，197-208。 |
| 49. | 吳毓瑩(19961000)。量表奇偶點數的效度議題。調查研究：方法與應用，2，5-34。 延伸查詢 |
| 50. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。 |
| 51. | Lucas, Henry C. Jr.、Spitler, V. K.(1999)。Technology Use and Performance: A Field Study of Broker Workstations。Decision Sciences，30(2)，291-311。 |
| 52. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology，22(14)，1111-1132。 |
| 53. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 |
| 54. | Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly，18(4)，453-461。 |
| 55. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。 |
| 56. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。 |
| 57. | Sussman, Stephanie Watts、Siegal, Wendy Schneier(2003)。Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption。Information Systems Research，14(1)，47-65。 |
| 58. | Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。 |