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題名:以高齡者反毒宣導歷程探討社區健康促進策略
書刊名:臺灣社區工作與社區研究學刊
作者:謝聖哲 引用關係
作者(外文):Hsieh, Sheng-che
出版日期:2020
卷期:10:1
頁次:頁37-61
主題關鍵詞:反毒宣導防制藥物濫用社區健康促進桌遊社會行銷Anti-drug campaignDrug abuse preventionCommunity health promotionBoard gameSocial marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:21
  • 點閱點閱:0
我國政府近年來在毒品查緝、反毒宣導教育雖已投注相當心力,卻始終未能有效控制,顯見毒品氾濫問題涉及缺少長期且整體的社會行動。若能有效提升民眾的防制藥物濫用知能,對社區健康亦有正面助益。本研究在高雄及台南共五處社區,以65歲以上(含)的長者為實施對象利用反毒桌遊進行宣導,結果發現社區長者的反毒知能確實有明顯的改善與提升。本文亦發現社區對於反毒知能的無需求係源自於民眾對於毒品氾濫的無意識。最後,本文運用社會行銷策略檢視社區反毒宣導的實務挑戰並提出建議。
The government has been betting on the seizing, campaigns and school education toward anti-drug in recent years, drug abuse has not been effectively controlled. It is obvious that the prevention of drug abuse involves the lack of long-term and overall social action. If the people's competence of substance abuse prevention can be effectively improved, it will be positive to complete the nation's health environment. This study conducted anti-drug board games for elderly aged 65 and over in the five communities of Kaohsiung and Tainan city, and found that the knowledge of drug abuse prevention of the community elderly was improved significantly. It has also been found that the lack of demand for drug abuse prevention in the community was due to their unconsciousness about the severity of drug abuse. Finally, the practical challenges of anti-drug campaign in the community were examined with social marketing strategies and the suggestions were proposed.
期刊論文
1.Andreasen, Alan R.(2002)。Marketing Social Marketing in the Social Change Marketplace。Journal of Public Policy & Marketing,21(1),3-13。  new window
2.Andreasen, A. R.(1994)。Social Marketing: Its Definition and Domain。Journal of Public Policy and Marketing,13(1),108-114。  new window
3.王瑞霞、陳彰惠(20031200)。由文獻回顧檢視潘得健康促進模式。護理雜誌,50(6),62-68。new window  延伸查詢new window
4.林家緯(20170400)。桌上遊戲運用在社區工作經驗分享:以「故事骰」為例。臺灣社區工作與社區研究學刊,7(1),151-166。new window  延伸查詢new window
5.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
6.紀雪雲、徐凱芳(2018)。桌上遊戲在反毒教育上的意義。管制藥品簡訊,76,1-2。  延伸查詢new window
7.謝聖哲、陳憲煜、毛惠瑩、蔡文曼(20160400)。社區健康促進:以老人正確用藥知能培力方案為例。臺灣社區工作與社區研究學刊,6(1),1-34。new window  延伸查詢new window
8.Peatty, S.、Peatty, K.(2003)。Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory。Marketing Theory,3(3),365-385。  new window
9.Sajahan, M. S.、Khir, M. R. M.、Johari, N. R.、Jaafar, E.(2012)。Social Marketing Practice in "Anti-Drug Campaign" as an Alternative of Continuous Improvement in Public Awareness。Interdisciplinary Journal of Contemporary Research in Business,3(9),58-70。  new window
10.Wood, M.(2008)。Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)。Social Marketing Quarterly,14(1),76-85。  new window
11.劉宏鈺、吳明儒、吳曉君(20121000)。社區高齡者學習與健康關係之評析:以嘉義縣長青活力站為例。臺灣社區工作與社區研究學刊,2(2),123-161。new window  延伸查詢new window
研究報告
1.紀雪雲、王四切、張鳳琴、黃莉蓉、黃詠奎、謝聖哲、王淑孟(2016)。在地化防制藥物濫用與正確使用管制藥品之預防教育與介入研究 (計畫編號:MOHW105-FDA-D-114-000641)。  延伸查詢new window
2.鄭瑞隆、黃敏偉、簡美華、張嘉芬(2011)。藥物濫用預防介入策略及成效之比較研究 (計畫編號:DOH100-FDA-61205)。衛生福利部食品藥物管理署。  延伸查詢new window
其他
1.衛生福利部食品藥物管理署(2019)。停看聽--107年全國物質使用調查結果,https://www.mohw.gov.tw/cp-16-48855-1.html。  延伸查詢new window
2.行政院(2018)。安居緝毒方案--把毒品危害從社區中清除,https://www.ey.gov.tw/Page/5A8A0CB5B41DA11E/a5ab9ef0-878a-4e8b-b93d-c63f8b156ad2。  延伸查詢new window
3.衛生福利部國民健康署(2018)。何謂社區健康營造,https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=580&pid=903。  延伸查詢new window
4.聯合國毒品和犯罪問題辦公室(2018)。2018世界毒品報告,https://www.unodc.org/wdr2018/prelaunch/WDR18_ExSum_Chinese.pdf。  延伸查詢new window
5.Center for Community Health and Development(2018)。Chapter 45, Section 1: Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices,Lawrence, KS:University of Kansas。,https://ctb.ku.edu/en/sustain/social-marketing/overview/main。  new window
6.Office of Disease Prevention and Health Promotion, U.S. Department of Health and Human Services(2019)。Program Planning MAP-IT: A Guide to Using Healthy People 2020 in Your Community,https://www.healthypeople.gov/2020/tools-and-resources/Program-Planning。  new window
圖書論文
1.陳富莉(2018)。社會行銷與健康促進。健康促進工作手冊。臺北市:衛生福利部國民健康署。  延伸查詢new window
 
 
 
 
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