本研究旨在瞭解背包客旅遊品質、知覺價值與旅遊意象的影響。研究者以自編「背包客旅遊品質、知覺價值與旅遊意象調查問卷」為研究工具，以網路背包客棧論壇之使用者為研究對象，採隨機取樣方式進行資料的收集，總計發放問卷300份，回收有效問卷241份，有效問卷回收率達79.53％，統計方式採描述統計、t檢定與單因子變異數等進行資料處理。所得結果如下：一、旅遊品質在年齡與平均月收入有發現顯著差異存在；在性別、婚姻狀況、教育程度和職業則未發現有顯著差異存在。二、知覺價值在教育程度有發現顯著差異存在；在性別、婚姻狀況、年齡、職業與平均月收入則未發現有顯著差異存在。三、旅遊意象在年齡有發現顯著差異存在；在性別、婚姻狀況、教育程度、職業與平均月收入則未發現有顯著差異存在。最後，根據研究結果，提出具體實用的策略和建議。

This study aimed to investigate the effects between trip quality, perceived value, and trip image. The data was collected from members of Backpacker Forum who have visited Backpacker Forum in Taiwan as research subjects, and adopts a random sampling. Within the total 300 questionnaires were distributed and 241 valid samples were gathered giving an effective return rate of 79.53%. Descriptive statistics, T-test, One-way ANOVA, were applied for data analysis. The empirical findings of this study are as follows: 1. Trip quality of backpackers' differs significant in different age and average monthly income. No significant differences are gender, marital status, education and occupation. 2. Perceived value of backpackers' differs significant in different education. No significant differences are gender, marital status, age, occupation and average monthly income. 3. Trip image of backpackers' differs significant in different age . No significant differences are gender, , marital status, education, occupation and average monthly income. Finally, based on the research results, put forward practical strategies and recommendations.