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題名：體驗行銷、體驗價值、顧客滿意度與顧客忠誠度之關聯性研究--以L品牌服飾為例
書刊名：服務業管理評論
作者：黃聖茹／張智雄
作者(外文)：Huang, Sheng-ju／Zhang, Zhi-xiong
出版日期：2010
卷期：8
頁次：頁31-53
主題關鍵詞：體驗行銷；體驗價值；顧客滿意度；顧客忠誠度；Experience marketing；Experiential value；Customer satisfaction；Customer loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(13) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:0
  • 點閱點閱:159
期刊論文
1.Jarrett, P. E. M.、Wallace, M.、Jarrett, M. E. D.、Keeling, N. J.(1996)。Experience of a hospital hotel。Ambulatory Surgery，4(1)，1-3。  new window
2.Gilmore, J. H.、Pine, B. J. II(2002)。Customer Experience Places: The New Offering Frontier。Strategy and Leadership，30(4)，4-11。  new window
3.Gautier, A.(200309)。Think again: Why experiential marketing is the next big thing。New Zealand Marketing Magazine，8-15。  new window
4.Hoch, S. J.(2002)。Product experience is seductive。Journal of consumer Research，29(3)，448-454。  new window
5.Ranaweera, C.、Prabhu, J.(2003)。Measurement and Analysis for Marketing。Journal of Targeting，12(1)，82-84。  new window
6.Holbrook, M. B.(2000)。The Millennial consumer in the text of times: Experience and entertainment。Journal of Macromarketing，20(2)，178-192。  new window
7.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。  new window
8.Lee, Eun-Ju、Overby, Jeffrey W.(2004)。Creating Value for Online Shoppers: Implications for Satisfaction and Loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，17，54-67。  new window
9.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
10.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
11.Yeung, Matthew C. H.、Lee, Chew Ging、Ennew, Christine T.(2002)。Customer Satisfaction and Profitability: A Reappraisal of the Nature of the Relationship。Journal of Targeting, Measurement and Analysis for Marketing，11(1)，24-33。  new window
12.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing，67(4)，420-450。  new window
13.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。  new window
14.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
15.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
16.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
17.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
18.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
19.Addis, Michela、Holbrook, Morris B.(2001)。On the Conceptual Link between Mass Customisation and Experience Consumption: An Explosion of Subjectivity。Journal of Consumer Behaviour，1(1)，50-66。  new window
20.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
21.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
22.Petrick, James F.、Morais, Duarte D.、Norman, William C.(2001)。An Examination of the Determinants of Entertainment Vacationers' Intentions to Revisit。Journal of Travel Research，40(1)，41-48。  new window
23.Woodruff, R. B.、Schumann, D. W.、Gardial, S. F.(1993)。Understanding value and satisfaction from the consumer's point of view。Survey of Business，29(1)，33-41。  new window
24.Dutty, D. L.(2003)。Internal and external factors which affect customer loyalty。Journal of Consumer Research，20，480-485。  new window
會議論文
1.Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation，(會議日期: 1976/04/11-04/13)。Cambridge, Mass：Marketing Science Institute。279-299。  new window
學位論文
1.楊素蘭(2004)。環境體驗、體驗價值、顧客滿意與行為意向之研究(碩士論文)。國立臺北科技大學，臺北。  延伸查詢new window
2.陳彥芳(2004)。價格促銷、認知價值與商店形象對購買意願影響之研究--以大台北地區3C連鎖家電為例(碩士論文)。真理大學。  延伸查詢new window
3.張慶珍(2002)。從體驗行銷的觀點探討廣告的視覺符號--以女性雜誌服飾廣告為例(碩士論文)。銘傳大學。  延伸查詢new window
4.黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(碩士論文)。大葉大學。  延伸查詢new window
5.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
圖書
1.Griffin, Jill(2002)。Customer Loyalty: How to Earn It, How to Keep It。San Francisco：Jossey-Bass Inc.。  new window
2.Oliver, R. L.(1999)。Value as excellence in the consumption experience。Routledge。  new window
3.Howard, J. A.、Sheth, J. N.(1969)。The Theory of Buyer Behaviour。New York：John Wiley and Sons。  new window
4.Kelly, John R.(1987)。Freedom to Be: A New Sociology of Leisure。New York, NY：Macmillan publishing company。  new window
5.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey：Prentice-Hall Inc.。  new window
6.Hempel, D. J.(1977)。Customer Satisfaction with the Home Buying Process。Measurement, MA：Conceptualization：Marketing Science Institute。  new window
7.Oliver, R. L.(1997)。Satisfaction: A Behavioural Perspective on the Consumer。New York：Irwin McGraw-Hill。  new window
8.Holbrook, Morris B.(1999)。Consumer Value: A Framework for Analysis and Research。Routledge。  new window
9.Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York：American Management Assocation。  new window
10.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
11.Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。  new window
12.Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。  new window
13.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
14.Holbrook M. B.(1994)。Customer Value: a framework for analysis and research。New York。  new window
15.Boone, L. E.、Kurtz, D. L.(2001)。Contemporary Marketing wired。  new window
16.Heskett, J.(2002)。Design: A very short introduction。Oxford。  new window
其他
1.Nordstrom, Kjell，Ridderstrale, Jonas.(2000)。Wise guys。  new window
圖書論文
1.Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。  new window
 
 
 
 
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