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圖書1. | Gobe, Marc、吳孟穎、賴孟怡(2011)。感動:創造「情感品牌」的關鍵法則。臺北市:寶鼎出版社。 延伸查詢 |
2. | Searle, John R.(1992)。The Rediscovery of the Mind。Cambridge, MA:MIT Press。 |
3. | 石滋宜(2004)。石滋宜談競爭力。臺北市:臺灣商務。 延伸查詢 |
4. | Gobe, Marc(2011)。Emotional Branding: The New Paradigm for Connecting Brands to People。Taipei:Heliopolis Culture Group。 |
5. | Lovelock, C.、Wirtz. J.、Chew. P.(2008)。Essentials of Service Marketing。Singapore:Pearson Education South Asia Pte Ltd.。 |
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7. | Zeithaml, V. A.、Bitner, M. J.(2003)。Services Marketing: Integrating Customer Focus across the Firm。New York:Irwin/McGraw-Hill。 |
8. | 出井伸之、劉錦秀(2003)。非連續時代。台北:商周出版社。 延伸查詢 |