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K.(2017)。Negative word of mouth can be a positive for consumers connected to the brand。Journal of the Academy of Marketing Science，45(4)，534-547。 | | 24. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 25. | Hulland, John S.(1999)。Use of partial least squares (PLS) in strategic management research: A review of four recent studies。Strategic Management Journal，20(2)，195-204。 | | 26. | Sengupta, J.、Fitzsimons, G. J.(2000)。The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?。Journal of Marketing Research，37(3)，318-330。 | | 27. | 彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。 延伸查詢 | | 28. | Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing，74(6)，1-17。 | 圖書| 1. | Ringle, C. M.、Wende, S.、Becker, J.-M.(2015)。SmartPLS 3。SmartPLS GmbH。 | | 2. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | 圖書論文| 1. | Hogg, M. A.(2016)。Social identity theory。Understanding peace and conflict through social identity theory: Contemporary global perspectives。Springer International Publishing。 | | 2. | Bitner, Mary Jo、Hubbert, Amy R.(1994)。Encounter Satisfaction versus Overall Satisfaction versus Quality: The Customer's Voice。Service Quality: New Directions in Theory and Practice。Thousand Oaks, CA：Sage。 | |
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