This research aims to investigate the position (and positioning) of women's body in the realm of reminist visual arts. By analyzing the representatives of three generations of feminist artists and part of their oeuvre, I discuss the dilemmas of using one's body as a performing object(medium). After introducing the work of Frida Kahlo, Niki de St. Phalle and Cindy Sherman, the paper proposes to establish a "discourse industry" for the basis of body-feminist-visual-art. A still developing concept, discourse industry is different from, and will have the potential to integrate, the idea discourse formation and regime of representation (Michele Foucault), alternative art community (Judy Chicago) and discursive horizon (Mikhile Bakhtin). Moreover, discourse industry can explain, very satisfactorily, the emergence and the recent redevelopment of feminist visual art of the 1970s and 1990s. Therefore, the pursuit of a discourse industry may be a worthwhile effort for the future growth of feminist visual art.