The purpose of the present study was to examine the gender differences in prediction of self-esteem by external appearance and internal character. A total of180 participants( 90 females and 90 males) were included in the study. Firstly,participants were asked to judge the extent how the 40 words( 20 appearance/20 character) describe themselves by using 5-point scale( 1 = not at all like me,5 = very much like me),and then the Rosenberg self-esteem scale( RSES) was used to assess participants’ global selfesteem. The results showed that man ’s self-esteem was more affected by personality character than physical appearance,but only the physical appearance self-evaluation showed a significant correlation with woman’s self-esteem. The findings offer support to the hypothesis that character self-evaluation,compared with appearance self-evaluation,could predict the man’s self-esteem better; while the appearance self-evaluation could make a larger influence on the woman’s self-esteem compared to the character selfevaluation.