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題名:關係鑲嵌構形與網絡能耐對服務創新績效之影響
作者:張文賢
作者(外文):Wen-Hsien Chang
校院名稱:大葉大學
系所名稱:管理研究所博士班
指導教授:王學銘
方世榮
學位類別:博士
出版日期:2008
主題關鍵詞:關係鑲嵌構形網絡能耐服務創新relational embedded configurationnetwork competenceservice innovation
原始連結:連回原系統網址new window
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本文從企業與各種外部夥伴夥伴關係鑲嵌連帶強弱,建立企業的關係鑲嵌構形,認為不同關係鑲嵌構形在不同的服務創新類型中,會對服務創新績效有不同的影響;從企業內部能力的觀點,企業的網絡能耐可提高服務創新成功的可能性。此外,本研究亦分析關係鑲嵌構形與網絡能耐的交互作用對服務創新績效的影響。本研究以台灣地區201家企業為有效樣本,以進行實證研究分析。
根據企業與顧客、供應商、競爭者及研究機構間關係鑲嵌強度的差異,本研究區分三種不同的關係鑲嵌構形,包括顧客關係實踐者、交易關係導向者及商業關係實踐者。顧客關係導向者的服務創新績效最佳;在不同服務創新類型的情境中,最佳關係鑲嵌構形有所差異。網絡能耐對服務創新有正向影響;其中網絡管理任務對服務創新的內部績效有顯著的影響;網絡管理資格對服務創新的財務績效有顯著的影響。關係鑲嵌構形與網絡能耐二者的交互作用對服務創新的財務績效有顯著的影響。本研究最後根據研究結果提出理論與管理意涵,並針對未來研究方向提出建議。
This study conducts three types of relational embedded configuration based on the relational embedded ties between the focal firm and its partners—customer, supplier, competitor and research institution. The effects of configurations on service innovation are contingent on service innovation types. From internal perspective, the network competence of a firm can enhance the performance of service innovation. The study also deals with the effect of the interaction between network competence and relational embedded configurations on service innovation performance. We verify the proposed model based on 201 effective firm samples.
There are three types of relational embedded configuration this study classified include champion of customer relationship, practicer of transaction-driven and advocate of business relationship. The champion of customer relationship is the best configuration, which has the best performance of service innovation. The best configurations in each service innovation types are different. The study also verified the positive relationship between network competence and service innovation performance. Furthermore, the network management task can significant impacts the long-term performance and the network management qualification can significant impacts the short-term performance. Finally, the interaction between network competence and relational embedded configuration can impacts the short-term performance of service innovation. Based on the results, this study proposes the theoretical and managerial implications and the suggestions of future research.
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