臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：市場導向、溝通型態與零售服務品牌權益之研究
作者：李冠穎
作者(外文)：Kuan-yin Lee
校院名稱：國立高雄第一科技大學
系所名稱：管理研究所
指導教授：許英傑
學位類別：博士
出版日期：2008
主題關鍵詞：市場導向；規劃性溝通；非規劃性溝通；零售服務品牌權益；競爭影響效果；market orientation；planned communicaion；unplan；competing effect
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:83
品牌觀念從1980年代盛行至今，研究焦點從產品品牌擴展到零售服務品牌。品牌亦可成為零售商的一種表徵與符號，讓消費者更容易記憶與回想、從競爭者間清楚辨別、提高零售商附加價值。然而，過去研究中，對於如何建構零售服務品牌的著墨較少，大多著重於產品品牌的研究；並且多從單一角度來談品牌(顧客面或零售廠商面)，儘管單方面的觀點可以解釋品牌現象，但本研究從零售面及消費面兩種不同角度來了解品牌建構，更豐富了過去理論文獻上的不足。再者，過去的研究多以單一品牌進行研究，但在競爭激烈的零售環境下，單一品牌之研究對於消費選擇行為的解釋力有所侷限。因此，本研究從溝通理論出發，探究零售品牌建構模型，及消費者於零售服務競爭品牌間之品牌忠誠行為。
透過焦點群體訪談及深入訪談確認架構後，進行問卷調查分析。本研究之研究一將便利商店業態和藥妝業態之零售服務品牌為主要研究對象，以零售服務品牌商店為研究單位，共回收192份(便利商店業態)與109份(藥妝店業態)之配對問卷。研究二為探討零售服務競爭品牌間之效果，於便利商店業態和藥妝業態各回收173份和91份樣本資料。
透過PLS(Partial Least Square)結構模式分析結果顯示，不論便利商店業態或藥妝業態，研究一之零售服務品牌建構模式假設皆得到支持。換言之，組織內部之市場導向與傳達予消費者之規劃性溝通策略會正向影響消費者品牌知識和品牌忠誠度；而非規劃性溝通策略也會正向影響品牌知識與品牌忠誠度。分析零售服務競爭品牌間影響效果之研究二結果顯示，便利商店業態之規劃性溝通策略對於首選品牌會有正向顯著影響，但對於次選競爭品牌之品牌忠誠度有負向顯著影響；在藥妝業態中，強烈的品牌知識會正想影響首選品牌忠誠度；但對於競爭品牌之品牌忠誠度有負向顯著影響。最後，提出實務意涵以及未來研究方向。
Retail service brands as a powerful differentiate identity in retail landscape. This study draws the parallels between communication theory and brand theory and uses three key points at which the two disciplines intersect to develop a communication-based branding model for building consumers’ retail service brand equity. The key points of intersection are: (i) message (corporate and consumer level); (ii) competition; and (iii) feedback (retail service brand knowledge and loyalty).
After depth interview and focus group to confirm the research model, the study conducted two studies to examine retail service branding model and retail service competing brand model. The study 1 compiles an aggregate data set for 192 and 109 retail service brand’s store from two retail formats of convenience store and cosmeceutical store. And study 2 addresses and tests the influence of competition on brand equity formation process in consumers’ consideration set. Among the responses were refusals and unusable responses, resulting in 173 and 91 usable responses in convenience and cosmeceutical store, respectively. And the data was examined through PLS (Partial Least Square) structural equation analysis to test the hypotheses. The results of study 1 indicate that no matter in retail format of convenience store or cosmeceutical store, inner communication of market orientation, outer communication of planned communication and unplanned communication within consumers have positive effect on brand knowledge and brand loyalty.
In study 2, planned communication brought negative influence on brand loyalty to a competitor brand in retail format of convenience store. In the retail format of cosmeceutical store, only when strong brand knowledge was established in the minds of consumers and they identify with the brand value of the retail service store, they reduce their loyalty with a competitor brand.
Aaker David A. (1991), Managing brand equity. New York: Free Press.
Aaker, David A. (1988), Strategic market management. 2nd edn, New York: John Wiley & Sons, Inc.
Aaker, David A. (1996), “Measuring brand equity across product and markets”, California Management Review, Vol. 38 No.3, Spring, pp. 102-120.
Achabal, Dale; Gorr, W. L., and Mahajan, Vijay. (1982), “MULTILOC: A multiple store location decision model”, Journal of Retailing, Vol. 58 No. 2, Summer, pp. 5-25.
Ahluwalia Rohini., Burnkrant Robert E. and Unnava, Rao H. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research, Vol. 37 No.2, May, pp. 203-214.
Ailawadi, Kusum L. and Keller, Kevin Lane (2004), “Understanding retail branding: Conceptual insights and research priorities”, Journal of Retailing, Vol. 80 No. 4, Winter, pp. 331-142.
Ailawadi, Kusum L., Lehmann, Donald R. and Neslin, Scott A. (2001), “Market response to a major policy change in the marketing mix: Learning from Procter & Gamble’s value pricing Strategy”, Journal of Marketing, Vol. 65 No. 1, January, pp. 44-61.new window
Ailawadi, Kusum L., Lehmann, Donald R. and Neslin, Scott A. (2003), “Revenue premium as an outcome measure of brand equity”, Journal of Marketing, Vol. 67 No. 4, pp. 1-17.
Alba, J. W., Mela, C. F., Shimp, T. A. and Urbany, J. E. (1999), “The effect of discount frequency and depth on consumer price judgments”, Journal of Consumer Research, Vol. 26 No. 2, September, pp. 99-114.
Alexander, Nicholas and Colgate, Mark (2000), “Retail financial services: Transaction to relationship marketing”, European Journal of Marketing, Vol. 34 No. 8, pp.393-419.
Armstrong, Scott J. and Overton, T. S. (1977), “Estimating nonresponse bias in mail surveys”, Journal of Marketing Research, Vol. 14 No. 3, pp. 396-402.
Arndt, Johan (1967), “Role of product-related conversations in the diffusion of a new product,” Journal of Marketing Research, Vol. 4 No. 3, pp. 291-295.
Arnett, Dennis B., Laverie, Debra A. and Meiers, Amanda (2003), “Developing parsimonious retailer equity indexes using partial least squares analysis: A method and applications”, Journal of Retailing, Vol. 79 No. 3, pp. 161-170.
Babin, Barry J., Hardesty, David M. and Suter, Tracy A. (2003), “Color and shopping intentions: The intervening effect of price fairness and perceived affect”, Journal of Business Research, Vol. 56 No. 7, July, pp. 541-551.
Bagozzi, Richard P. and Yi, Yougae (1988), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, Vol. 16 No. 1, pp. 74-94.new window
Baker, Julie, Grewal, Shruv and Parasuraman, A. (1994), “The influence of store environment on quality inferences and store image”, Journal of the Academy of Marketing Science, Vol. 22 No. 4, Fall, pp. 328-339.
Baker, Julie, Parasuraman, A, Grewal, Dhruv and Voss Gleen B. (2002), “The influence of multiple store environment cues on perceived merchandise value and store patronage intentions”, Journal of Marketing, Vol. 66 Vol.2, April, pp. 120-141.
Bansal, Harvir S. and Voyer, Peter, A. (2000), “Word-of-Mouth processes within a services purchase decision context”, Journal of Service Research, Vol. 3 No. 2, pp. 166-177.
Barclay, D., Thompson, R. and Higgins, C. (1995), “The partial least squares approach to causal modeling: Personal computer adoption to causal modeling: Personal computer adoption and use as an illustration”, Technology studies: Special issue on research methodology, Vol. 2 No.2, pp. 285-324.
Barich, Howard, Srinivasan, V. (1993), “Prioritizing marketing image goals under resource constraints”, Sloan Management Review, Vol. 35 No. 4, Summer, pp. 69-76.
Barney, Jay B. (1986), “Strategic factor markets: Expectations, luck and business strategy”, Management Science, Vol. 32 No. 10, October, pp.1231-1241.
Bearden William O. (1977), “Determinant attributes of store patronage: Downtown versus outlying shopping centers”, Journal of Retailing, Vol. 53 No.2, Summer, pp. 15-22.
Becker-Olsen, Karen and Hill, Ronald Paul (2006), “The impact of sponsor fit on brand equity: The case of nonprofit service providers”, Journal of Service Research, Vol. 9 No.1, August, pp. 73-83.new window
Bellizzi, Joseph A., Crowley, Ayn E. and Hasty, Ronald W. (1983), “The effect of color in store design”, Journal of Retailing, Vol. 59 No. 1, Spring, pp. 21-45.new window
Bello, David C and Holbrook, Morris B. (1995), “Does an absence of brand equity generalize across product classes”, Journal of Business Research, Vol. 34 No. 2, October, pp. 125-131.
Bemmaor, Albert C. and Mouchoux, Dominique (1991), “Measuring the short-term effect of in-store promotion and retail advertising on brand sales: A factorial experiment”, Journal Marketing Research, Vol. 28, May, pp. 202-214.
Benbasat, I., Goldstein, D. and Mead, M. (1987), “The case research in studies of information system”, MIS Quarterly, Vol. 11 No.3, pp.-369-386.
Berry, Leonard L. (2000), “Cultivating service brand equity”, Journal of the Academy of Marketing Science, Vol. 28 No.1, Winter, pp. 128-137.new window
Berry, Leonard L. Seider, Kathleen, and Grewal, Dhruv (2002), “Understanding service convenience”, Journal of Marketing, Vol. 66 No.3, July, pp. 1-17.
Bettman, Joseph R. (1979), An information processing theory of consumer choice. Massachusetts: Addison-Wesley.
Biehal, Gabriel and Chakravarti, D. (1986), “Consumers’ use of memory an external information in choice macro and micro perspectives”, Journal of Consumer Research, Vol. 12 No. 4, March, pp. 382-405.
Biehal, Gabriel and Sheinin, Daniel A. (2007), “The influence of corporate messages on the product portfolio”, Journal of Marketing, Vol. 71 No. 2, April, pp. 12-25.
Birtwistle, G., Clarke, I., and Freathy, P. (1999), “Store image in the UK fashion sector: consumer versus retailer perceptions”, The International Review of Retail, Distribution and Consumer Research, Vol. 9 No. 1, pp. 1-16.new window
Bloemer, Josée, de Ruyter, Ko and Peeters, Pascal, (1998) “Investigating drivers of bank loyalty: the complex relationship between image, service quality”, International Journal of Bank Marketing, Vol. 16 No. 6/7, pp. 276-286.
Bowen, John T. and Shoemarker, Stowe (1998), “Loyalty: A strategic commitment”, Cornell Hotel and Restaurant Administration Quarterly, Vol. 39 No. 1, October/December, pp. 12-25.new window
Brisoux, J. E. and Laroche, M. (1980), A proposed consumer strategy of simplification for categorizing brands. In: Summey JD, Taylor RD, editors. Evolving marketing thought for 1980. Carbondale (IL): Southern Marketing Association.
Bristor, Julia M. (1990), “Enhanced explanations of word of mouth communications: The power of relationships”, Research in Consumer Behavior, Vol. 4, pp. 51-83.
Brown, T., and Dacin, p. (1997), “The company and the product: Corporate associations and consumer product responses”, Journal of Marketing, Vol. 61 No. 1, pp. 68-84.new window
Bucklin, Louis P. (1967), “The concept of mass in intra-urban shopping”, Journal of Marketing, Vol.31 No. 4, April, pp. 37-42.
Bucklin, Louis P. (1972) Competition and Evolution in the Distribution Trades. ENGLEWOOD Cliffs, New Jersey: Prentice Hall.
Buttle, Francis A. (1998) “Word of mouth: Understanding and managing referral marketing”, Journal of Strategic Marketing, Vol. 6 No.3, September, pp. 241-254.
Chakravarti, Amitav and Janiszewski, Chris (2003), “The influence of macro-level motives on consideration set composition in novel purchase situations”, Journal of Consumer Research, Vol. 30 No. 2, September, pp. 244-258
Chaudhuri, Arjun and Holbrook, Morris B. (2001), “The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty”, Journal of Marketing, Vol. 65 No. 2, April, pp. 81-93.
Chebat, Jean-Charles, Gelinas-Chebat, Claire and Vanisky, Alexander (1995), “Impact of Waiting Attributions and consumers mood on perceived quality”, Journal of Business Research, Vol. 34 No.3, November, pp. 191-196.
Childers, Terry L and Houston, Michael J. (1984), “Conditions for a picture-superiority effect on consumer memory”, Journal of Consumer Research, Vol. 11 No. 2, September, pp.643-654.
Chin, W. (1998), “Issues and opinion on structural equations modeling”, MIS Quarterly, Vol.22 No.1, pp. vii-xvi.new window
Cobb-Walgren, Cathy J., Ruble Cynthia and Donthu, Naveen (1995), “Brand equity, brand preference, and purchase intent”, Journal of Advertising, Vol. 24 No.3, September, pp. 25-40.
Constantinides, E. (2006), “The marketing mix revisited- toward the 21st century marketing”, Journal of Marketing Management, Vol. 22 No. 3, April, pp. 407-438.
Coughlan, Anne T., Anderson Erin, Stern, Louis W. and EI-Ansary, Adel I. (2006), Marketing channel, 7th, Upper Saddle River: New Jersey.
Cravens, Karen S. and Guilding, Chris (2000), “Measuring customer focus: An examination of the relationship between market orientation and brand valuation”, Journal of Strategic Marketing, Vol. 8 No.4, March, pp.313-326.
Dawar, Niraj and Pillutla, Madan M. (2000), “Impact of product-harm crises on brand equity: The moderating role of consumer expectations”, Journal of Marketing, Vol. 37, No. 2, May, pp. 215-226.
Day, George S. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58 No. 4, October, pp. 37-52.
Day, George S. and Wensley, Robin (1988), “Assessing advantage: A framework for diagnosing competitive superiority”, Journal of Marketing, Vol. 52 No.2, April, pp. 1-20.
de Chernatony L, Cottan Susan and Segal-Horn Susan (2006), “Communicating services brands’ values internally and externally”, The Services Industries Journal, Vol. 26 No.8 ,December, pp. 819-836.
de Chernatony L, Drury, S. and Segal-Horn, S. (2003), “Building a services brand: Stages, people and orientations”, The Services Industries Journal, Vol. 23 No.3, May, pp. 1-21.
de Chernatony, L. and Dall’Olmo, Riley F. (1999) “Experts’ views about defining services brands and the principles of services branding”, Journal of Business Research, Vol. 46 No.2, October, pp. 181-192.
Dekimpe, Marnik G. and Hanssens, Dominique. M. (1999), “Sustained spending and persistent response: A new look at long-term marketing profitability”, Journal of Marketing Research, Vol. 36 No.4, November, pp. 297-412.
Denison, Daniel R., Hart, Stuart L., and Kahn, Joel A. (1996), “From chimneys to cross-functional teams: Developing and validating a diagnostic model”, Academy of Management Journal, Vol. 39 No.4, August, pp.1005-1023.
Desai, Kalpesh Kaushik and Talukdar, Debabrata (2003), “Relationship between product groups’ price perceptions, shopper’s basket size, and grocery store’s overall store price image”, Psychology & Marketing, Vol. 20 No. 10, October, pp. 903-933.
Deshpande, Rohit and Webster Frederick E. Jr. (1989), “Organizational culture and marketing: Defining the research agenda”, Journal of Marketing, Vol. 53 No. 1, January, pp. 3-15.new window
Dichter, Ernest (1985), “What’s in an image”, Journal of Consumer Marketing, Vol. 2 No. 1, Winter, pp. 75-81.new window
Dick, Alan S. and Basu, Kunal (1994), “Customer loyalty toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22 No.2, Spring, pp. 99-113.
Dodds, William B., Monroe, Kent B. and Grewal, Dhruv (1991), “The effects of price, brand, and store information on buyers product evaluations”, Journal of Marketing Research, Vol. 28 No. 3, August, pp. 307-319.
Donovan, Robert J. and Rossiter John R. (1982), “Store atmosphere: An environment psychology approach”, Journal of Retailing, Vol. 58 No. 1, Spring, pp. 34-57.new window
Donthu, Naveen and Rust, Roland T. (1989), “Estimating geographic customer densities using kernel density estimation”, Marketing Science, Vol. 8 No. 2, Spring, pp. 191-203.
Doyle, P. and Fenwick, I. (1974/1975), “How store image affects shopping habits in grocery Chains”, Journal of Retailing, Vol. 50 No. 4, pp.39-52.
Dube, Laurette, Chebat, Jean-Charles and Morin, Sylvie (1995), “The effects pf background music on consumers desire to affiliate in buyer-seller interactions”, Psychology & Marketing, Vol. 12 No. 4, July, pp. 305-319.
Duncan, Tom and Moriarty, Sandra E. (1998), “A communication-based marketing model for managing relationships”, Journal of Marketing, Vol. 62 No. 2, April, pp. 1-13.
Farquhar, Peter H. (1989), “Managing brand equity”, Journal of Marketing Research, Vol.1 No.3, pp.24-33.new window
Feuer, J. (2005), “Retailing grows up, looks to image-building”, Adweek, Vol. 16 No.9, pp. 8.
Finn, Adam and Louviere, Jordan J. (1996), “Shopping center image, consideration, and choice: Anchor store contribution,” Journal of Business Research, Vol. 35 No. 3, pp. 241–251.
Fishbein, M. and Ajzen, I. (1975), Belief, attitude, intention, and behavior: An introduction to theory and research. MA: Addison-Wesley.
Fisk, G., (1961), “A conceptual model for studying customer image”, Journal of Retailing, Vol. 37 No. 4, pp. 1-8.
Fornell, Claes. and Larcker, David F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18 No. 2, pp. 39-50.
Garretson, Judith A. and Burton, Scot (2005), “The role of spokescharacters as advertisement and package cues in integrated marketing communications”, Journal of Marketing, Vol. 69 No.4, October, pp. 118-132.
Gerbing, D.W. and Anderson, J.C. (1988) “An updated paradigm for scale development incorporating unidimensionality and its assessment”, Journal of Marketing Research, Vol. 25 No. 1, pp. 186-192.new window
Ghosh, A. (1990), Principles of secondary processing and casting of liquid steel. New Delhi: Oxford & IBH.
Grace Debra and O’cass, Aron (2005), “Service branding: Consumer verdicts on service brands”, Journal of Retailing and Consumer Services, Vol. 12 Vo.2, pp. 125-139.
Grewal, Dhruv and Sharma Arun (1991), “The effect of salesforce behavior on customer satisfaction: An interactive framework”, Journal of personal Selling and Sales Management, Vol.11 No.3, March, pp. 13-23.
Grewal, Dhruv, Baker, Julie, Levy, Michael and Voss, Glenn B. (2003), “The effects of wait expectations and store atmosphere evaluations on patronage intentions in service–intensive retail stores”, Journal of Retailing, Vol. 79 No.4, Winter, pp. 259-68.
Grewal, Dhruv, Krishnan, R., Baker, Julie and Borin, Norm (1998), “The effect of store name and price discounts on consumers’ evaluations and purchase intentions”, Journal of Retailing, Vol. 74 No.3, pp. 331-352.
Hart, Cathy and Rafiq, Mohammed (2006), “The dimensions of assortment: A proposed hierarchy of assortment decision making”, The International Review of Retail Distribution and Consumer Research, Vol. 16 No.3, July, pp. 333-351.
Hartman, Katherine B, and Spiro, Rosann L. (2005), “Recapturing store image in customer-based store equity: A construct conceptualization”, Journal of Business Research, Vol. 58 No.8, August, pp. 1112-1120.
Henricks, Mark (1998), “Spread the world”, Entrepreneur, Vol. 26 No.2, pp. 120-125.
Herr, Paul M. and Fazio, Russel H. (1992), The attitude-to-behavior process: Implications for consumer behaviour. in advertising exposure, memory, and choice, Andrew A. Mitchell, ed., Hillsdale, New Jersey: Lawrence Erlbaum Associates.
Hoeffler, Steve and Keller, Kevin Lane (2002), “Building brand equity through corporate societal marketing”, Journal of Public Policy & Marketing, Vol. 21 No. 1, Spring, pp. 78-89.new window
Homburg, Christian, Hoyer, Wayne D. and Fassnacht, Martin (2002), “Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomes”, Journal of Marketing, Vol. 66 No. 4, October, pp. 86-101.
Howard, John A. and Sheth, J. N. (1969), The Theory of Buyer Behavior. New York: Wiley.
Hoyer, Wayne D. (1984), “An examination of consumer decision making for a common repeat purchase product”, Journal of Consumer Research, Vol. 11 No. 3, December, pp.822-829.
Hoyer, Wayne D. and Brown, Steven P. (1990), “Effects of brand awareness on choice for a common, repeat purchase product”, Journal of Business Research, Vol. 17 No. 2, September, pp. 141-148.
Hu, Haiyan and Jasper, Cynthia R. (2007) “A cross-cultural examination of the effects of social perception styles on store image formation”, Journal of Business Research, Vol. 60 No. 3, March, pp. 222-230.
Huber, Joel and Kline, Noreen (1991), “Adpting cutoffs to the choice environment: The Effects of Attribute Correlation and Reliability”, Journal of Consumer Research, Vol. 18 No. 3, December, pp. 346-57.
Huber, Joel and Puto, Christopher (1983), “Market boundaries and product choice: Illustrating attraction and substitution effects”, Journal of Consumer Research, Vol. 10 No.1, June, pp. 31-44.new window
Huber, Joel, Payne, John W. and Puto, Christopher (1982), “Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis”, Journal of Consumer Research, Vol. 9 No.1, June, pp. 90-98.new window
Huff David L. (1962) Determination of Intraurban retail trade areas, Real Estate Research Programme. Los Angeles: University of California.
Hui, Michael K., Dube, Laurette and Chebat Jean-Charles (1997), “The impact of music on consumers’ reaction to waiting for services”, Journal of Retailing, Vol. 73 No.1, pp. 87-104.new window
Hulland, John (1999), “Use of Partial Least Squares (PLS) in strategic management research: A review of four recent studies”, Strategic Management Journal, Vol.20 No.2, pp. 195-204.
Jacoby, Jacob and Chestnut, Robert W. (1978), Brand loyalty: Measurement and management. New York: Wiley.
James, Don L., Durand, Richard M. and Dreves, Robert A. (1976), “The use of a multi-attribute attitude model in a store image study”, Journal of Retailing, Vol. 52 No. 2, Summer, pp. 23-32.
Jedidi, Kamel, Mela,Carl F. and Gupta, Sunil (1999), “Managing advertising and promotion for long-run profitability”, Marketing Science, Vol. 18 No. 1, January, pp. 1-22.new window
John, Deborah Roedder, Loken, Barbara, Kim, Kyeongheui and Monga, Alokparna Basu (2006), “Brand concept maps: A Methodology for identifying brand association networks”, Journal of Marketing Research, Vol.43. No. 4, November, pp. 549-563.
Johnson, E.J. and Payne, J.W. (1985). “Effort and accuracy in choice”, Management Science, Vol.31 No. 4, October, pp. 1213-1231.
Johnson, Michael D., Herrmann, Andreas and Huber, F. (2006), “The evolution of loyalty intentions”, Journal of Marketing, Vol. 70 No.2, April, pp. 122-132.
Joyce, Mary L. and Lambert, David R. (1996), “Memories of the way stores were and retail store image”, International Journal of Retail and Distribution Management, Vol. 24 No. 1, pp. 24-33.new window
Kahn, B. E. (1999), “Introduction to the special issue: Assortment planning”, Journal of Retailing, Vol. 75 No.3, pp. 289-293.
Kardes, Frank R., Herr, Paul M. and Marlino, Deborah (1989) “Some new light on substitution and attraction effects”, Advances in Consumer Research, Vol. 16 No. 1, pp. 203-208new window
Kasulis, Jack and Robert Lusch (1981), “Validating the retail store image concept”, Journal of the Academy of Marketing Science, Vol. 9 No. 4, pp. 419-435.
Katherine Hartman B. and Spiro Rosann L. (2005), “Recapturing store image in customer-based equity: A construct conceptulization”, Journal of Business Research, Vol. 58 No. 8, August, pp. 1111-1120.
Keaveney, Susan M. and Hunt, Kenneth A. (1992), “Conceptualization and operationalization of retail store image: A case of rival middle-level theories”, Journal of the Academy of Marketing Science, Vol. 20 No. 2, Spring, pp. 165-175.
Keller, Kevin L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No. 1, January, pp. 1-22.new window
Keller, Kevin L. (2003), “Brand synthesis: The multidimensionality of brand knowledge”, Journal of Consumer Research, Vol. 29 No. 4, March, pp. 595-600.
Keller, Kevin L. (2008) Strategic brand management: Building, measuring and managing brand equity. 3rd ed., New York Press: Prentice Hall.
Keller, Kevin L. and Lehmann, Donald R. (2006), “Brands and branding: Research findings and future priorities”, Marketing Science, Vol. 25 No.6, November/December, pp. 740-759.
Keller, Kevin Lane (1998), Strategic brandmManagement. Upper Saddle River, NJ: Prentice Hall.
Kelly, Ronald F. and Stephenson, Ronald (1967), “The semantic differential: an information source for designing retail patronage”, Journal of Marketing, Vol. 31, October, pp. 43-47.
Kim, Kung Hoon, Kim, Kang Sik, Kim, Dong Yul, Kim, Jong Ho and Kang, Suk Hou (2008), “Brand equity in hospital marketing”, Journal of Business Research, Vol. 61 No.1, January, pp. 75-82.new window
Klein, Jill and Dawar, Niraj (2004), “Corporate social responsibility and consumers’ attributions and brand evaluations in a product-harm crisis”, International Journal of Research in Marketing, Vol. 21 No.3, pp. 203-217.
Koelemeijer, K. and Oppewal, H. (1999), “Assessing the effects of assortment and ambience: A choice experimental approach”, Journal of Retailing, Vol. 75 No.3, Autumm, pp. 319-345.
Kohli, Ajay K. and Jaworski, Bernard J. (1990), “Market orientation: The construct, research propositions and managerial implications”, Journal of Marketing, Vol. 54 No. 2, April, pp. 1-18.
Korgaonkar, P.K., Lund, Daulat and Price, Barbara (1985), “Structural equations approach toward examination of store attitude and store patronage behavior”, Journal of Retailing, Vol. 61 No.2, Summer, pp. 39-60.
Krishnan, H.S. (1996), “Characteristics of memory associations: A consumer-based brand equity perspective”, International Journal of Research in Marketing, Vol. 13 No. 4, pp. 389-405
Kunkel, John and Berry, Leonard L. (1968), “A behavioural conception of retail image”, Journal of Marketing, Vol. 32 No. 4, October, pp. 21-27.
Laczniak, Russell M., DeCarlo Thomas E., and Ramaseami, Sridhar N. (2001), “Consumers’ responses to negative word-of-mouth communication: An attribution theory perspective,” Journal of Consumer Psychology, Vol. 11, No.1, pp. 57-73.new window
Lam, Desmond and Mizerski, Dick (2005), “The effects of locus of control on word-of-mouth communication”, Journal of Marketingg Communications, Vol. 11, No. 3, pp. 215-228.
Laroche, Michel (2002), Selected issues in modeling consumer brand choice: The extended competitive vulnerability model. New York: Elsevier.
Laroche, Michel and Sadokierski, Robert (1994), “Role of confidence in a multi-brand model of intentions for a high involvement service”, Journal of Business Research, Vol. 29 No. 1, January, pp. 1-12.new window
Laroche, Michel and Toffoli, Roy (1999), “Strategic brand evaluations among fast-food franchises: A test of two frameworks”, Journal of Business Research, Vol. 45 No. 2, June, pp. 221-233.
Laroche, Michel, Takahashi, Ikuo, Kalamas, Maria and Teng, Lefa. (2005), “Modeling the selection of fast-food franchises among Japanese consumers”, Journal of Business Research, Vol. 58 No. 8, August, pp. 1121-1131.
Lasswell, Harold D. (1948), The structure and function of communication in society. In The communication of ideas, L. Bryson, ed., New York: Harper.
Lawer, Christopher and Knox, Simon (2006), “Customer advocacy and brand development", Journal of Product & Brand Management, Vol.15, No.2, pp. 121-129.
Lee, Kuan Yin, Huang, Hui Ling and Hsu, Ying Chiec (2007), “Trust, satisfaction and commitment on loyalty to international retail service brands”, Asia Pacific Management Review, Vol. 12 No. 3, June, pp. 161-69.
Lehmann, Donald R. and Pan, Yigang (1994), “Context effects, new brand entry, and consideration sets”, Journal of Marketing Research, Vol. 31 No.3, August, pp. 364-374
Levy, Michael and Weitz, Barton A. (2007), Retailing management. Sixth ed., New York: McGraw-Hill/Irwin.
Lindquist, J. D. (1974), “Meaning of image”, Journal of Retailing, Vol. 50 No. 4, pp. 29-38.
Lindquist, Jay D. (1974/1975), “Meaning of image: Survey of empirical and hypothetical evidence”, Journal of Retailing, Vol. 50 No. 4, Winter, pp. 29-38.
Losch (1941), translate by Woglam W.H. and Stolper W.F. (1954), The economics of location. New Haven, Conn: Yale University Press.
Lussier, Denis A. and Olshavsky, Richard W. (1979), “Task complexity and contigent processing in brand choice”, Journal of Consumer Research, Vol. 6 No. 2, September, pp. 154-165.
Macdonald, Emma K. and Sharp, Byron M. (2000), “Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication”, Journal of Business Research, Vol. 48 No. 1, April, pp. 5-15.new window
Macdonald, Emma K. and Sharp, Byron M. (2003), “Management perceptions of the importance of brand awareness as an indication of advertising effectiveness”, Marketing Bulletin, Vol. 14 No. 2, pp. 1-15.
Madhavaram, Sreedhar, Badrinarayanan, Vishag and McSonald, Robert E. (2005), “Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy”, Journal of Advertising, Vol. 34 No.3, Winter, pp. 69-80.
Mahajan, Vijay, Rao, Vithala R. and Srivastava, Rajendra. K. (1994), “An approach to assess the importance of brand equity in acquisition decisions”, Journal of Product Innovation Management, Vol. 11 No. 6, pp. 221-235.
Majumdar Aveek (2005), “A model for customer loyalty for retail stores inside shopping malls: An Indian perspective”, Journal of Services Research, Special Issue, pp. 47-64.
Mangold, W.G., Miller, F. and Brockway, G.R. (1999), “Word-of Mouth communication in the service marketplace”, Journal of Service Marketing, Vol.13, No.1, pp. 73-89.new window
Marney, Jo (1995), “Selling in tongues”, Marketing Magazine, Vol. 100 No. 38, pp. 14.
Martineau, Pierre (1958), “The personality of the retail store”, Harvard Business Review. Vol. 36 No. 1, January-February, pp. 47-55.new window
Mazursky, D. and Jacoby, J. (1986), “Exploring the development of store images”, Journal of Retailing, Vol. 62 No.2, Summer, pp. 145-165.
McWilliams, A. and Siegel, D. (2001), “Corporate social responsibility: A theory of the firm perspectives,” Academy of Management Review, Vol. 26 No. 5, pp. 117-127.
McWilliams, Abagail, Siegal, Donald S. and Wright, Patrick M. (2006), “Guest editors’ introduction corporate social responsibility: Strategic implications”, Journal of Management Studies, Vol. 43 No. 1, January, pp. 1-18.new window
Megehee, Carol M. (2008), “Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand,” Journal of Business Research, doi:10.1016/j.jbusres.2008.01.019.
Menguc, B., Auh, S. (2006), “Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness”, Journal of the Academy of Marketing Science, Vol. 34 No. 1, Winter, pp. 63-73.new window
Messinger, Paul R. and Narasimhan, Chakravarthi (1997), “A model of retail formats based on consumers’ economizing on chopping time”, Marketing Science, Vol. 16 No.1, pp. 1-23.new window
Milgrom, Paul and Roberts, John (1986), “Price and advertising signals of product quality”, Journal of Political Economy, Vol. 94 No.4, August, pp. 10-25.
Millinab, Ronald. E. (1982), “Using background music to affect the behavior of supermarket shoppers”, Journal of Marketing, Vol. 46 No. 3, Summer, pp. 86-91.
Morin, Sylvie, Dube, Laurette and Chebat, Jean-Charles (2007), “The role of pleasant music in servicescapes: A test of the dual model of environmental”, Journal of Retailing, Vol. 83 No. 1, pp. 115-130.new window
Mulhern, G. (1997), Cognitive processes, mental abilities and general intelligence. London: Routledge.
Narayana, Chem L. and Markin, Ron J. (1975), “Consumer behavior and product performance: An alternative conceptualization”, Journal of Marketing, Vol. 39 No. 4, October, pp. 1-6.
Narver, John C. and Slater, Stanley F. (1990), “The effect of a market orientation on business profitability”, Journal of Marketing, Vol. 54 No.4, October, pp. 20-35.
Nedungadi, Prakash (1990), “Recall and consumer consideration sets: Influencing choice without altering brand evaluations”, Journal of Consumer Research, Vol. 17 No. 3, December, pp. 263-276.
Netemeyer, Richard G., Krishnan, Balaji, Pullih, Chris, Wang, Guangping, Yagci, Mehmet, Dean, Dwane, Ricks, Joe and Wirth, Ferdinand (2004), “Developing and validating measures of facets of customer-based brand equity”, Journal of Business Research, Vol. 57 No. 2, February, pp. 209-224.
Nguyen, Nha and LeBlanc, Gaston (1998), “The mediating role of corporate image on customers”, International Journal of Bank Marketing, Vol. 16 No. 2/3, May, pp. 52-65.
Nicholas, Ind and Rune, Bjerke (2007), “The concept of participatory market orientation: An organization –wide approach to enhancing brand equity”, Brand Management, Vol. 15 No. 2, pp. 135-145.
O’cass Aron and Grace Debra (2004), “Service brands and communication effects”, Journal of Marketing Communications, Vol. 10 No. 4, December, pp. 241-254.
Olive, Richard L. (1999), “Whence consumer loyalty?”, Journal of Marketing, Vol. 63 special issue, pp. 33-44.
Olshavsky, Richard W. and Granbois, Doanld. H. (1979), “Consumer decision making-Fact of Fiction”, Journal of Consumer Research, Vol. 6 No.2, September, pp. 93-100.
Palazón-Vidal, Mariola and Delgado-Ballester, Elena (2005), “Sales promotions effects on consumer-based brand equity”, International Journal of Market Research, Vol. 47 No. 2, January, pp. 179-204.
Pan, Yue and Zinkhan, George M. (2006), “Determinants of retail patronage: A meta-analytical perspective”, Journal of Retailing, Vol. 82 No. 3, January, pp. 229-243.
Pappu, Ravi and Quester, Pascale (2006), “Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands”, The Journal of Product and Brand Management, Vol. 15 No. 2, pp. 4-14.
Park, Chan Su and Srinivasan, V. (1994), “A survey-based method for measuring and understanding brand equity and its extendibility”, Journal of Marketing Research, Vol. 31 No.5, May, pp. 271-288.
Peppers, Don and Rogers, Martha (1993), The one to one future: Building relationships one customer at a time. New York: Doubleday.
Pitta, D, Franzak, F. (1996), “Boundary spanning product development in consumer markets: Learning organization insights”, Journal of Consumer Marketing, Vol. 15 No. 5, March, pp. 66-81.
Podsakoff, Philip M., MacKenzie, Scott B., Lee, Jeong-Yeon and Podsakoff, Nathan P. (2003), “Common method biases in behavioral research: A critical review of the literature and recommended remedies”, Journal of Applied Psychology, Vol. 88 No.5, pp. 879-903.
Poole, M. S. and McPhee, R. D. (1983), A structurational theory of organizational climate. In L.Putnam & M. Pacanowsky (Eds). Organizational communication: An interpretive Approach. California: Sage Publications.
Porter, Michael (1980), Competitive advantage. New York: The Free Press.
Raajpoot, N. A., Sharma, A., and Chebat, J. (2007), “The role of gender and work status in shopping center patronage”, Journal of Business Research, doi: 10. 1016/j. jbusres. 09. 009.
Randall, Taypor; Ulrich, Karl and Rebstein, David (1998), “Brand equity and vertical product line extent”, Marketing Science, Vol. 17 No. 4, April, pp. 356-379.
Reichheld, Frederick F. and Sasser, Earl W. (1990), “Zero defection: Quality comes to services”, Harvard Business Review, Vol. 68 No. 5, September-October, pp.105-111.
Reid, Mike, Luxton, Sandra and Mavondo, Felix (2005), “The relationship between integrated marketing communication, market orientation and brand orientation”, Journal of Advertising, Vol. 34 No. 4, Winter, pp. 11-23.
Richins, Marsha L. (1983), “Negative word of mouth by dissatisfied consumers: A pilot study”, Journal of Marketing, Vol. 47 No. 1, Winter, pp. 68-78.new window
Robbins, Stephen P. and Coulter, Mary (2007), Management. 9th ed., New Jersey: Pearson Prentice Hall.
Rosenberg, Larry J. and Czepiel, John A. (1984), “A Marketing Approach for Customer Retention”, Journal of Consumer Marketing, Vol. 1 No. 2, pp. 45-51.new window
Samli, A. Coskun, Kelly, J. Patrick and Hunt, H. Keith (1998), “Improving the retail performance by contrasting management and customer-perceived store images: A diagnostic tool for corrective action”, Journal of Business Research, Vol. 43 No.1, September, pp. 27-38.new window
Schein, Edgar H. (1985), Organizational culture and leadership. San Francisco: Jossev-Bass.
Schlosser, Anne E. (2001), “Applying the functional theory of attitudes to understanding the influence of store atmosphere on store inferences”, Journal of Consumer Psychology, Vol.7 No.4, pp. 345-369.
Schramm, Wilbur (1973), Men, messages, and media: A look at human communication. New York: Harper & Row.
Schulrz, Don E. and Barnes, B. (1999), Strategic brand communication campaigns. Illinois: NTC Business Books.
Schultz, Don E. (2003), “The new brand wagon”, Marketing Management, Vol. 12 No. 1, January/February, pp. 8-9.new window
Seider, Kathleen, Berry, Leonard L. and Grewal, Dhruv (2000), “Attention, retailers’ How convenient is your convenience strategy”, Sloan Management Review, Vol. 12 No.2, Spring, pp. 79-89
Sen, S., and Bhattacharya, C. B. (2001), “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility”, Journal of Marketing Research, Vol. 38 No. 20, pp. 225-243.
Sharma, Arun (1997), “Customer satisfaction-based incentive systems: Some managerial and salesperson considerations”, Journal of personal Selling and Sales Management, Vol.17 No. 2, pp. 61-70.
Sharma, Arun and Stafford, Thomas F. (2000), “The effect of retail atmospherics on customers'' perceptions of salespeople and customer persuasion: an empirical investigation”, Journal of Business Research, Vol. 49 No. 2, August, pp. 183-91.
Simon, Carol J. and Sullivan, Mary (1993), “The Measurement and determinants of brand equity: A financial approach”, Marketing Science, Vol. 12 No. 1, Winter, pp. 28-52.new window
Sirgy, Joseph, Grewal Dhruv and Mangleburg, Tamara (2000), “Retail environment, self-congruity and retail patronage: An integrative model and a research agenda” Journal of Business Research, Vol. 49 No. 2, August, pp. 127-138.
Sjödin, Henrik and Törn, Fredrik. (2006), “When communication challenges brand associations: A framework for understanding consumer responses to brand image incongruity”, Journal of Consumer Behavior, Vol. 5 No.1, January/February, pp. 32-42new window
Sliverman, George (1997), “Harvesting the power of word of mouth”, Potentials in Marketing, Vol. 30, No. 9, pp. 14-16.
Sriram S, Balachander S, Kalwani MU. (2007), “Monitoring the dynamics of brand equity using store-level data”, Journal of Marketing, Vol. 71 No.2, April, pp. 61-78.
Steenkemp, Jan-Benedict and Wedel, Michel (1991), “Segmenting retail markets on store image using a consumer based methodology”, Journal of Retailing, Vol. 67 No. 3, Fall, pp.300-320.
Striner, Robert L. (1993), “The inverse association between the margins if manufacturers and retailers”, Review of Industrial Organization, Vol.8, pp. 717-740.
Stone, G.P. (1954), “City shoppers and urban identification: Observations on the social psychology of city life”, American Journal of Sociology, Vol. 60 No. 1, July, pp. 36-45.new window
Supphellen, Magne (2000), “Understanding core brand equity: Guidelines for in-depth elicitation of brand associations”, International Journal of Market Research, Vol. 42 No. 3, June, pp. 319-338.
Sweeney, Jillian C. and Soutar, Geoffrey N., (2001), “Consumer perceived value: The development of a multiple item scale”, Journal of Retailing, Vol. 77 No. 2, pp. 203-220.
Tauber, E.M. (1972), “Why do people shop?” Journal of Marketing, Vol. 36 No.4, October, pp. 46-49.
Terrill, C. (1992), “The ten commandments of new service development”, Management Review, Vol. 81 No. 2, February, pp. 24-27.
Thomson, Kevin, de Chernatony, Leslie, Arganbright, Lorrie, Khan, Sajid (1999), “The buy-in benchmark: How staff understanding and commitment impact brand and business performance”, Journal of Marketing Management, Vol. 15 No.8, pp.819-836.
Too, L.H.Y., Souchon A.L., Thirknell P. (2001), “Relationship marketing and customer loyalty in a retail setting: a dyadic exploration”, Journal of Marketing Management, Vol. 17 No. 3-4, April, pp.287-319.
Tripp, Carolyn A., Clow, Kenneth E. and Freeman, Brooks A. (1993), “The use of video direct mail by retail managers: Implications for store image and consumer purchase intention”, Journal of Marketing Management, Vol. 3 No. 1, Spring/Summer, pp. 57-65.new window
Tversky, Amos (1969), “Intransitivity of preferences”, Psychological Review, Vol. 76 No. 1, January, pp. 31-48.new window
Urde, Mats (1999), “Brand orientation: a mindset for building brands into strategic resources”, Journal of Marketing Management, Vol. 15 No. 1-3, January-April, pp. 117-133.
Vahie, Archna and Paswan, Audhesh (2006), “Private label brand image: its relationship with store image and national brand”, International Journal of Retail & Distribution Management, Vol. 34 No. 1, pp. 67-84.new window
Vargo, Stephen L and Lusch, Robert F. (2004), “Evolving to a new dominant logic of marketing”, Journal of Marketing, Vol. 68 No. 1, January, pp. 1-17.new window
Verhoef, Peter C.; Langerak, Fred and Donkers, Bas (2007), “Understanding brand and dealer retention in the new car market: The moderating role of brand tier”, Journal of Retailing, Vol. 83 No.1, pp. 97-113.new window
Wansink, Brian and Ray, Michael L. (2000), “Estimating an advertisement’s impact on one’s consumption of brand”, Journal of Advertising Research, Vol. 32 No. 3, November/December, pp. 9-16.
Watkins, H. and Liu, R. (1996), “Collectivism, individualism and in-group membership: Implications for consumer complaining behaviors in bulticultural contexts”, Journal of International Consumer Marketing, Vol. 8 No. 3/4, pp. 69-75.
Webster, Frederick E. Jr. (1992) “The changing role of marketing in the corporation”, Journal of Marketing, Vol. 56 No. 4, October, pp. 1-17.
Wicker, A. (1973), “Undermanning theory and research: Implications for the study of psychological behavioral effects of excess human populations”, Representative Research in Social Psychology, Vol. 4 No. 1, pp. 185-206.new window
Wold, Herman (1982), Systems under indirect observation using PLS, in A second generation of multivariate analysis, C. Fornell (ED.), Praeger, New York, pp. 325-347.
Woodside, Arch G. and Clokey, James D. (1974), “Multi-attribute/ multi-brand models”, Journal of Advertising Research, Vol. 14 No. 5, October, pp. 33-40.
Woodside, Arch G. and Walser, Martin G. (2007), “Building strong brands in retailing”, Journal of Business Research, Vol. 60 No. 1, January, pp. 1-10.new window
Yin, Robert K. (1994), Case study Research: Design and Method, 2nd ed., Thousand Oaks, California: Sage Publication.
Yoo, Boonghee; Donthu, Naveen and Lee, Sungho (2000), “An examination of selected marketing mix elements and brand equity”, Journal of Academy of Marketing Science, Vol. 28 No. 2, Spring, pp. 195-211.
Zeithaml, Valane A., Berry, Leonard L. and Parasuraman, A. (1996), “The behavioral consequences of service quality”, Journal of Marketing, Vol. 60 No. 2, April, pp. 31-46.
Zimmer, Mary R. and Golden, Linda L. (1988), “Impressions of retail stores: A content analysis of consumer images”, Journal of Retailing, Vol. 64 No. 3, Fall, pp. 265-289.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 1
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：847（臺灣：832，外國：15） ／ 本年度總使用人次：2581353 ／ 訪客人次（自102年09月）：68393538
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上