1.ACNielson, 2007. “Trust in Advertising.” A Global Nielsen Consumer Report, October.
2.Agarwal, N. and Liu, H., 2008. “Blogosphere: Research Issues, Tools, and Applications.” ACM SIGKDD Explorations, 10(1), 18-31.
3.Ahluwalia, R., Burnkrant R.E., and Unnava H.R., 2000. “Consumer response to negative publicity: the moderating role of commitment.” Journal of Marketing Research, 37(May), 97-108.
4.Allsop, D.T., Bassett, B.R., and Hoskins, J.A., 2007. “Word-of-mouth Research: Principles and Applications.” Journal of Advertising Research, 47(4), 398-411.
5.Kirmani, A. and Shiv, B., 2001. “Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration.” Journal of Consumer Psychology, 7(1), 25-47.
6.Anand, P. and Sternthal, B., 1990. “Ease of message processing as a moderator of repetition effects in advertising.” Journal of Marketing Research, 27(Agu), 345-53.
7.Armstrong, S., 2006. “Bloggers for hire.” New Statesman, 28, August.
8.Arndt Johan, 1967. “Role of product-related conversations in the diffusion of a new product.” Journal of Marketing Research, 4, 291-295.
9.Babin, B.J., Darden, W.R. and Babin, L.A., 1998. “Negative Emotions in Marketing Research: Affect or Artifact?” Journal of Business Research, 42(3), 271-286.
10.Baker, S. and Green, H., 2005. “Blogs Will Change Your Business.” Business Week, May 2.
11.Batra, R. and Ray, M.L., 1986. “Situational effects of advertising repetition: The moderating influence of motivation, ability, and opportunity to respond.” Journal of Consumer Research, 12(March), 432-445.
12.Bausch, P., Haughey, M., and Hourihan, M., 2002. “We Blog, Publishing Online with Weblogs.” Wiley Publishing, Inc., Indianapolis.
13.Bellizzi, J.A. and Hite, R.E. 1992. “Environment Color, Consumer Feelings, and Purchase Likelihood.” Psychology and Marketing, 9(5), 347-363.
14.Berry, L.L., 2000. “Cultivating service brand equity.” Journal of the Academy of Marketing Science, 28(1), 128-37.
15.Beninger, J.R., 1987. “Personalization of Mass Media and the Growth of Pseudo Community.” Communication Research, 14 (3), 352-371.
16.Bezjian-Avery, A., Calder, B., and Iacobucci, D., 1998. “New media interactive advertising vs. traditional advertising.” Journal of Advertising Research, 38(4), 23-32.
17.Bickart, B., and Schindler R.M., 2001. “Internet forums as influential sources of consumer information.” Journal of Interactive Marketing, 15(3), 31-40.
18.Blood, R., 2002a. “The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog.” Perseus Publishing, Cambridge, MA.
19.Blood, R., 2004. “How blogging software reshapes the online community.” Communications of the ACM, 42(2), 53-55.
20.Bone, P.F., 1995. “Word-of-Mouth Effects on Short-term and Long-term Product Judgments.” Journal of Business Research, 32, 213-223.
21.Bristor, J.M., 1990. “Enhanced Explanations of Word of Mouth Communications: The Power of Relationships.” Research in Consumer Behavior, 4, 51-83.
22.Bhattacherjee, A. and Sanford, C., 2006. “Influence processes for information technology acceptance: an elaboration likelihood model.” MIS Quarterly, 30(4), 805-25.
23.Bailey, J.E. and Pearson, S.W., 1983. “Development of a tool for measuring and analyzing computer user satisfaction.” Management Science, 29(5), 530-545.
24.Srinivasan, A., 1985. “Alternative measures of systems effectiveness: Associations and implications.” MIS Quarterly, 9(3), 243-253.
25.Brown, J., and P. Reingen, 1987. “Social ties and word-of-mouth referral behavior.” Journal of Consumer Research, 14, 350-362.
26.Bryman, A. and Cramer, D., 1997. “Quantitative Data Analysis with SPSS for Windows.” London: Routledge.
27.Chatterjee, P., 2001. “Online consumer reviews: Do consumers use them?” Advances in Consumer Research, 28, 129-133.
28.Cheung, C.M.K., Lee, M.K.O., and Rabjohn, N., 2008. “The impact of electronic word-of-moth: The adoption of online opinions in online customer communities.” Internet Research, 18(3), 229-247.
29.Chu, S.C. and Kamal, S 2008. “The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes: an exploratory study.” Journal of Interactive Advertising, 8(2), 1-31.
30.Cialdini, R.B., Petty, R.E., and Cacioppo, J.T., 1981. “Attitude and attitude change.” Annual Review of Psychology, 32, 357-404.
31.Coleman, J., Katz, E., and Menzel, H., 1957. “The Diffusion of an Innovation among Physicians.” Sociometry, December, 253-270.
32.Dearstyne, B.W., 2005. “Blogs: the new information revolution?” Information Management Journal, 39, 38-44.
33.Dearstyne, B.W., 2005. “Blogs: the new information revolution?” Information Management Journal, 39, 38-44.
34.Dellarocas and Chrysanthos, 2003. “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms.” Management Science, 49(10), 1407-1424.
35.DeLone, W.H. and McLean, E.R., 2003. “The DeLone and McLean model of information systems success: a ten-year update.” Journal of Management Information Systems, 19(4), 9-30.
36.Dodds, W.B., Monroe, K.B. and Grewal, D., 1991. “Effects of Price, and Store Information on Buyers’ Product Evaluation.” Journal of Marketing Research, 28(Aug), 307-318.
37.Doll, W.J. and Torkzadeh, G., 1988. “The measurement of end-user computing satisfaction.” MIS Quarterly, 12(2), 259-274.
38.Du, H.S. and Wagner, C., 2006. “Weblog success: Exploring the role of technology.” International Journal of Human-Computer Studies, 64(9), 789-798.
39.Dwyer, P., 2007. “Measuring the value of electronic word of mouth and its impact in consumer communities.” Journal of Interactive Marketing, 21(2), 63-79.
40.Engle, J.F., Blackwell, R.D., and Kegerreis, R.J., 1969. “How information is used to adopt an innovation.” Journal of Advertisement Research, 9, 3-8.
41.Fong, J. and Burton, S., 2006. “Electronic word-of-mouth: A comparison of Stated and Revealed Behavior on Electronic Discussion Boards.” Journal of interactive advertising, 6(2), 61-70.
42.Friedman, H.H. and Freidman, L., 1979. “Endorser Effectiveness by Product Type.” Journal of Advertising Research, 19(October), 63-71.
43.Gildin, S.Z., 2002. “Understanding the power of word-of-mouth.” Revista de Administracao Mackenzie, 4(1), 91-106.
44.Godes, D. and Mayzlin, D., 2004. “Using Online Conversations to Study Word-of-Mouth Communication.” Marketing Science, 23(4), 545-560.
45.Goldsmith, R.E. and Horowitz, 2006. “Measuring Motivations for Online Opinion Seeking.” Journal of Interactive Advertising, 6(2), 1-16.
46.Goldsmith, R.E., 2006. “Electronic word-of-mouth.” Encyclopedia of E-commerce, E-government and Mobile Commerce, Idea Group Publishing, Hershey, PA, 408-412.
47.Goodfellow, T. and Graham, S., 2007. “The blog as a high-impact institutional communication tool.” The Electronic Library, 25(4), 395-400.
48.Halavais, A., 2002. “Blogs and the social weather.” Internet Research 3.0, Maastricht, October.
49.Haywood, K.M., 1989. “Managing word-of-mouth communications.” The Journal of Services Marketing, Bradford, 3(2), 55-65.
50.Henning-Thurau, Thorsten, Kevin P, G., Gianfranco, W., and Gremler, D.D., 2004. “Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?” Journal of Interact Market, 18(1), 38-52.
51.Henricks, M., 1998. “Spread the Word.” Entrepreneur, 26 (2), 120-125.
52.Herr, P., Kardes, F., and Kim, J., 1991. “Effects of Word-of-Mouth and Product-Attribute Information of Persuasion: An Accessibility-Diagnosticity Perspective.” Journal of Consumer Research, 17(4), 454-462.
53.Herring, S.C., Scheidt, L.A., Wright, E., and Bonus, S., 2005. “Weblogs as a bridging genre.” Information Technology & People, 18(2), 142-171.
54.Hong, W., Thong, J.Y.L., and Tam, K.Y., 2005. “The Effects of Information Format and Shopping Task on Consumers'' Online Shopping Behavior: A Cognitive Fit Perspective.” Journal of Management Information Systems, 21(3), 149-184.
55.Hsieh, Y.C., Chiu, H.C., and Chiang, M..i, 2005. “Maintaining a committed online customer: a study across search-experience-credence products.” Journal of Retail, 81(1), 75-82.
56.Hsu, C.L. and Lin, J.C.C., 2008. “Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation.” Information Management, 45, 65-75.
57.Huang, L.S., Chou, Y.J., and Lin, C.H., 2008. “The influence of reading motives on the responses after reading blogs.” CyberPsychology & Behavior, 11(3), 351-355.
58.Hope, C., 2002. “News in the Digital Age.” Futurist, 36 (5), 8-9.
59.Johnson, T.J. and Kaye, B.K., 2004. “Wag the blog: how reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users.” Journalism & Mass Communication Quarterly, 81, 622-42.
60.Jung, T., Youn, H., and McClung S., 2007. “Motivations and self-presentation strategies on Korean-based “Cyworld” weblog format personal homepages.” CyberPsychology & Behavior, 10, 24-31.
61.Kai Fun IP, R. and Wagner, C., 2008. “Weblogging: A study of social computing and its impact on organizations.” Decision Support Systems, 45, 242-250.
62.Kaiser, D., 1966. “Contribution a L''etude de L''ecologic des Bacteries Photosynthetique.” Ann. Inst. Pasteur, 111, 732-749.
63.McKinney, V. and Yoon, K., 2002. “The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach.” Information Systems Research, 13(3), 296-315.
64.Kaiser, H.F. and Rice, J., 1974. “Little Jiffy Mark IV.” Educational and Psychological Measurement, 34 (Spr), 111-117.
65.Katona, G., and Mueller, E., 1955. “A Study of Purchasing Decisions.” In Consumer Behavior: The Dynamics of Consumer Reaction, L. H. Clark, ed. New York: New York University Press.
66.Katz, E., 1961. “The Social Itinerary of Technical Changes: Two Studies in the Diffusion of Innovation.” Human Organization, 20, 70-82.
67.Katz, E., and Lazarfeld, P.F., 1955. “Personal influence.” Glencoe, IL: Free Press.
68.Kaye, B.K., 2005. “It’s a blog, blog, blog, blog world.” School of Journalism & Electronic Media, 13, 73-95.
69.Klein L.R., 1998. “Evaluating the potential of interactive media through a new lens: search versus experience goods.” Journal of Business Research, 41(3), 195-203.
70.Ko, H.C., Yin, C.P., and Kuo, F.Y., 2008. “Exploring individual communication power in the blogosphere.” Internet Research, 18(5), 541-561.
71.Krishnamurthy, S, 2002. “The multidimensionality of blog conversations: the virtual enactment of September 11.” Paper presented at Internet Research 3.0, Maastricht, October.
72.Kwak, H., Zinkhan, G.M., and Pitt, L.F., 2001. “Global and Cultural Perspectives on Web-Based Chatting: An Exploratory Study.” Asia Pacific Advances in Consumer Research, 4, Paula M. Tidwell and Thomas E. Muller, eds. Provo, UT: Association for Consumer Research, 243
73.Lazarsfeld, P.F., Berelson, B., and Gaudet, H., 1944. “The People’s Choice: How the Voter Makes up His Mind in a Presidential Campaign.” New York: Duell, Sloan and Pearce.
74.Lee, M.K.O., Cheung, C.M.K., Lim, K.H. and Sia, C.L., 2006. “Understanding customer knowledge sharing in web-based discussion boards: an exploratory study.” Internet Research, 16(3), 289-303.
75.Lindahl, C. and Blount, B., 2003. “Weblogs: simplifying Web publishing.” IEEE computer, 36(11), 114-116.
76.MacKenzie, S.B. and Lutz, R.J., 1989. “An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context.” Journal of Marketing, 53(April), 48-65.
77.Mangold, W.G., Miller, F., and Brockway, G.R., 1999. “Word-of-mouth communication in the service marketplace.” Journal of Services Marketing, 13(1), 73-89.
78.Marlow, C., 2004. “Audience, structure and authority in the weblog community.” Paper Presented at International Communication Association Conference, New Orleans, LA.
79.Marney, J., 1995. "Selling in Tongues." Marketing Magazine, 100 (38), 14.
80.Matheiu, J., 2007. “Blogs, Podcasts, and Wikis: The New Names in Information Dissemination.” Journal of American Dietetic Association, 553-55.
81.Murray, K.B., 1991. “A test of services marketing theory: consumer information acquisition activities.” Journal of Marketing, 55(1), 211-36.
82.Nardi, B.A, Schiano, D.J, Gumbrecht, M., and Swart, L., 2004. “Why we blog?” Communications of the ACM, 47, 41-6.
83.Negash, S., Ryan, T. and Igbaria, M., 2003. “Quality and effectiveness in web-based customer support systems.” Information & Management, 40(8), 757-768.
84.Newman, J.W., and R. Staelin, 1972. “Pre-purchase Information Seeking for New Cars and Major Household Appliances.” Journal of Marketing Research, 9(3), 249-257.
85.Nitin, A. and Liu,H., 2008. “Blogosphere: Research Issues, Tools, and Applications.” ACM SIGKDD Explorations Newsletter, 10(1), 18-31.
86.O’Cass, A., and Grace, D., 2004. “Service brands and communication effects.” Journal of Marketing communications, 10, 241-254.
87.Ogden, M., 2001. “Marketing truth: hearing is believing.” The Business Journal, 16(52), p.17.
88.Park, C. and Lee, T.M., 2008. “Information direction, website reputation and eWOM effect: A moderating role of product type.” Journal of Business Research,
89.Park, D.H. and Kim, S., 2008. “The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews.” Electronic Commerce Research and Applications,
90.Park, D.H. and Lee, J., 2008. “eWOM overload and its effect on consumer behavioral intention depending on consumer involvement.” Electronic Commerce Research and Applications.
91.Park, D.H. and Lee, J., and Han, I., 2007. “The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement.” International Journal of Electronic Commerce, 11(4), 125-148.
92.Petty, R.E. and Cacioppo, J.T., 1984. “The effects of involvement on response to argument quantity and quality: Central and peripheral routes to persuasion.” Journal of Personality and Social Psychology. 46(1), 69-81.
93.Petty, R.E., Cacioppo, J.T., and Schumann, D., 1983. “Central and peripheral routes to advertising effectiveness: The moderating role of involvement.” Journal of Consumer Research. 10(2), 135-146.
94.Petty, R.E., Cacioppo, J.T., and Schumann, D., 1983. “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement.” Journal of Consumer Research, 10, 135-146.
95.Pitt, L.F., Berthon, P.R., Watson, R.T., and Zinkhan, G.M., 2002. “The Internet and the Birth of Real Consumer Power.” Business Horizons, 45 (Jul-Aug), 7-14.
96.Porter, L. and Golan, G., 2006. “From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.” Journal of Interactive Advertising, 6(2), 30-38.
97.Price, L.L. and Feick, L.F., 1984. “The Role of Interpersonal Sources in External Search: An Informational Perspective.” Advances in Consumer Research, 11, 250-255.
98.Ratchford, B.T., Talukdar, D. and Lee, M.S., 2001. “A model of consumer choice of the Internet as an information source.” International Journal of Electronic Commerce, 5(3), 7-22.
99.Riva, G., 2002. “The sociocognitive psychology of computer-mediated communication: the present and future of technology-based interactions.” CyberPsychology & Behavior, 5, 581-98.
100.Rosen, E., 2000. “The Anatomy of buzz: how to create word-of-mouth marketing.” New York: Doubleday.
101.Rowley, J., 2001. “Remodelling marketing communications in an Internet environment.” Internet Research, 11(3), 203-12.
102.Scheidt, L., and Wright, E., 2004. “Common Visual Design Elements of Weblogs.” Published master thesis of Indiana University, School of Library and Information Science.
103.Scott, D.M., 2005. “Big Business Blogging.” E-Content. March 2005, 48-51.
104.Sheth, J.N., 1971. “Word of Mouth in Low-Risk Innovations.” Journal of Advertising Research 11(3), 15-18.
105.Silk, A.J., 1966. “Overlap Among Self Designated Opinion Leaders: A Study of Selected Dental Products and Services.” Journal of Marketing Research, 3(3), 255-259.
106.Silverman, G., 1997. “How to Harness the Awesome Power of Word of Mouth.” Direct Marketing, Nov, 32-37.
107.Silverman, G., 2001. “The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word-of-mouth.” New York: Amacom.
108.Singh, T., Veron-Jackson, L., and Cullinane, J., 2008. “Blogging: A new play in your marketing game plan.” Business Horizons, 51, 281-292.
109.Solomon, J.B., 1984. “Procter and Gamble Fights New Rumors of Link to Satanism.” Wall Street Journal, November 8.
110.Sussan, F., Gould, S., and Weisfeld-Spolter, S., 2006. “Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Pdoption Process.” Advances in Consumer Reseach, 33(1), 649-650.
111.Thompson S., 2007. “Mommy blogs: a marketer’s dream.” Advertising Age, 78:6.
112.Thorson, K.S. and Rodgers, S., 2006. “Relationships between blogs as eWOM and interactivity, perceived interactivity, and parasocial interaction.” Journal of Interactive Advertising, 6, 39-50.
113.Vijayasarathy, L.R., 2002. “Product Characteristics and Internet Shopping Intentions.” Internet Research, 12(5), 411-426.
114.Wagner, C. and Bolloju, N., 2005. “Supporting knowledge management in organizations with conversational technologies: discussion forums, weblogs, and wikis.” Journal of Database Management, 16(2), i-viii.
115.Wakefield, K.L. and Baker, J., 1998. “Excitement at the Mall: Determinants and Effects on Shopping Response.” Journal of Retailing, 74(4), 515-539.
116.Westbrook, R.A., 1987. “Product/Consumption-Based Affective Responses and Postpurchase Processes.” Journal of Marketing Research, 24 (3), 258-270.
117.Zinkhan, G,M., Kwak, H., Morrison, M., and Peters, C.O., 2003. “Web-Based Chatting: Consumer Communication in Cyberspace.” Journal of Consumer Psychology, 13 (1-2), 17-27.
Internet Resources:
1.Blood, R., 2000. “Weblogs: a history and perspective.” September 7, available at : www.rebeccablood.net/essays/weblog_history.html
2.Brown, J.S., 2001. “Storytelling: Scientist’s perspective.” In Storytelling: pass- port to Success in the 21st Century, at: www.creatingthe21stcentury.org/JSB.html
3.Grau, J., 2008. “Consumer Interactions: Social Shopping, Blogs and Reviews.” In eMarketer, at: www.emarketer.com/Reports/All/Emarketer_2000482.aspx
4.Harris Interactive, 2006b. “Annual RQSM (Reputation Quotient) study.” http://www.harrisinteractive.com/services/rq.asp
5.Kirkpatrick, D., 2005. “Why there’s no escaping the blog: freewheeling bloggers can boost your product- or destroy it. Either way, they’ve become a force business can’t afford to ignore.” Fortune, 10 January, at: http://money.cnn.com/magazines/fortune/fortune_archive/2005/01/10/8230982/index.htm
6.Miller, C.R., and Shepherd, D., 2004. “Blogging as social action: a genre analysis of the weblog. Into the blogosphere.” http://blog.lib.umn.edu/blogosphere/ (accessed December 12, 2008)
7.Wilson E.J. and Sherrell D.L., 2008. “Source effects in communication and persuasion research: A meta-analysis of effect size.” Journal of the Academy of Marketing Science, 21(2), 101-112.
8.Pew Internet and American Life Project, 2006. “Bloggers: A Portrait of the Internet’s New Storytellers.” Available at http://www.pewinternet.org/PPF/r/186/ report_display.asp (accessed December 8, 2008).
9.Sifry, D., 2006. “Technorati blog: State of the blogosphere.” October, available at : www.technorati.com/weblog/2006/11/161.html (accessed 15 December 2008).
10.Technorati, 2008. “State of the Blogosphere.” Available at: http://technorati.com/ blogging/state-of-the-blogosphere/ (accessed February 19, 2009)
11.Weil, D., 2004. “Three reasons to publish an e-newsletter AND a blog.” Marketingprofs.com, 13 April, at: http://www.marketingprofs.com/4/weil11.asp
12.Ulicny, B. and Ken B., 2007. “New Metrics for Newsblog Credibility.” Paper Presented at International Conference on Weblogs and Social Media, Boulder, Colorado, U.S.A. Available at http://www.icwsm.org/papers/paper55.html (accessed April 27, 2007).