一、中文部分
徐淑如,林家琪(2010),線上品牌社群知覺關鍵多數、知覺價值與忠誠度之研究,資訊管理學報,17(2),175-200。
陳欽雨,王國光,張書豪(2013),平台品質、網站知名度與網路口碑對品牌評價之影響—以網路團購為例,電子商務研究,11(1),53-78。![new window](/gs32/images/newin.png)
翟象俊編製(2010),袖珍實用英漢辭典,台北:五南圖書出版股份有限公司。
二、英文部分
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
Abdul-Rahman, A., & Hailes, S. (2000). Supporting trust in virtual communities. In System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on (pp. 9-pp). IEEE.
Adams, J. S. (1963). Towards an understanding of inequity. The Journal of Abnormal and Social Psychology, 67(5), 422-436.
Aiken, L. S., West, S. G., & Reno, R. R. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park, Califor-nia: Sage.
Alderfer, C. P. (1972). Existence, relatedness, and growth: Human needs in organizational settings. New York, US: Free Press.
Alderfer, C., & Guzzo, R. (1979). Life experiences and adults endur-ing strength of desires in organizations. Administrative Science Quarterly, 24(3), 347-361.
Argyris, C. (1957). The individual and organization: Some problems of mutual adjustment. Administrative Science Quarterly, 2(1), 1-24.![new window](/gs32/images/newin.png)
Argyris, C. (1962). Interpersonal competence and organizational ef-fectiveness. Homewood, Illinois: Irwin-Dorsey.
Arnolds, C. A., & Boshoff, C. (2002). Compensation, esteem valence and job performance: an empirical assessment of Alderfers ERG theory. International Journal of Human Resource Man-agement, 13(4), 697-719.
Babbie, E. R. (1998). The practice of social research . Belmont, Cal-ifornia: Wadsworth publishing company.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equa-tion models. Journal of the Academy of Marketing Sci-ence, 16(1), 74-94.![new window](/gs32/images/newin.png)
Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store im-age. Journal of the Academy of Marketing Science, 22(4), 328-339.
Barnes, L. B. (1960). Organizational systems and engineering groups: a comparative study of two technical groups in industry. Har-vard University, Division of Research, Graduate School of Business Administration.
Basil, M. D., Brown, W. J., & Bocarnea, M. C. (2002). Differences in univariate values versus multivariate relationships. Human Communication Research, 28(4), 501-514.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
Bies, R. J., & Moag, J. S. (1986). Interactional justice: Communica-tion of criteria of fairness, In R. J. Lewicki, B. H. Sheppard, & M. H. Bazerman (Eds.) Research on Negotiations in Organiza-tions (pp. 43-55).
Blodgett, J. G., Granbois, D. H., & Walters, R. G. (1993). The effects of perceived justice on complainants negative word-of-mouth behavior and repatronage intentions. Journal of Retail-ing, 69(4), 399-428.
Campbell, J. P., Dunnette, M. D., Lawler, E. E., & Weick, K. E. (1970). Managerial behavior, Performance, and Effectiveness. New York: McGraw-Hill.
Canh, T. V., & Zyngier, S. (2016). Using ERG Theory as a Lens to Understand the Sharing of Academic Tacit Knowledge: Prob-lems and Issues in Developing Countries-Perspectives from Vi-etnam. In International Business: Concepts, Methodologies, Tools, and Applications (pp. 2012-2040). IGI Global.
Caulton, J. R. (2012). The Development and Use of the Theory of ERG: A Literature Review. Emerging Leadership Journeys, 5(1), 2-8.![new window](/gs32/images/newin.png)
Chan, T. K., Cheung, C. M., Lee, Z. W., & Neben, T. (2015). Why do I keep checking my Facebook? The role of urge in the excessive use of social networking sites. In System Sciences (HICSS), 2015 48th Hawaii International Conference on (pp. 314-323). IEEE.
Chang, W., & Yuan, S. (2008). A synthesized model of Markov chain and ERG theory for behavior forecast in collaborative proto-typing. Journal of Information Technology Theory and Appli-cation, 9(2), 45-63.
Cheung, C. M., & Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218-225.![new window](/gs32/images/newin.png)
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132.
Deci, E. L. (1971). Effects of externally mediated rewards on intrinsic motivation. Journal of personality and Social Psycholo-gy, 18(1), 105-115.![new window](/gs32/images/newin.png)
Deci, E. L., & Ryan, R. M. (1975). Intrinsic motivation. New York: Plenum.
Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum.
DeLone, W. H., & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Re-search, 3(1), 60-95.![new window](/gs32/images/newin.png)
Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: a ten-year up-date. Journal of Management Information Systems, 19(4), 9-30.
Denhardt, R. B., Denhardt, J. V., & Aristigueta, M. P. (2012). Managing human behavior in public and nonprofit organizations. Thousand Oaks, California: Sage.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers product evaluations. Journal of Marketing Research, 28(3), 307-319.
Fang, X., Xu, S., Brzezinski, J., & Chan, S. S. (2006). A study of the feasibility and effectiveness of dual-modal information presen-tations. International Journal of Human-computer Interac-tion, 20(1), 3-17.![new window](/gs32/images/newin.png)
Feng, Y., Ye, H. J., Yu, Y., Yang, C., & Cui, T. (2018). Gamification artifacts and crowdsourcing participation: Examining the medi-ating role of intrinsic motivations. Computers in Human Be-havior, 81, 124-136.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement er-ror. Journal of Marketing Research, 18(1), 39-50.![new window](/gs32/images/newin.png)
Fu, J. R., Ju, P. H., & Hsu, C. W. (2015). Understanding why consum-ers engage in electronic word-of-mouth communication: Per-spectives from theory of planned behavior and justice theo-ry. Electronic Commerce Research and Applications, 14(6), 616-630.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers evaluations and purchase intentions. Journal of Retail-ing, 74(3), 331-352.
Griffin, R. W. (2005). Negocios. Pearson Educación.
Gunawardena, C. N., & Zittle, F. J. (1997). Social presence as a pre-dictor of satisfaction within a computer‐mediated conferencing environment. American Journal of Distance Education, 11(3), 8-26.
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & William, C. (1995). Multivariate data analysis with readings. New Jersy: Prentice Hall.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis, 5(3), 207-219. Upper Saddle River, New Jersy: Prentice hall.
Hall, D. T., & Nougaim, K. E. (1968). An examination of Maslows need hierarchy in an organizational setting. Organizational Behavior and Human Performance, 3(1), 12-35.![new window](/gs32/images/newin.png)
Harackiewicz, J. M. (1979). The effects of reward contingency and performance feedback on intrinsic motivation. Journal of Per-sonality and Social Psychology, 37(8), 1352.
Harrison, R. (1966). A conceptual framework for laboratory train-ing. Unpublished manuscript.
Hennig‐Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word‐of‐mouth via consumer‐opinion plat-forms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52.![new window](/gs32/images/newin.png)
Herzberg, F. (1959). The motivation to work. New York: Holy Wiley & Sons.
Homans, G. C. (1958). Social behavior as exchange. American Jour-nal of Sociology, 63(6), 597-606.
Hsu, C. L., Chen, M. C., Chang, K. C., & Chao, C. M. (2010). Apply-ing loss aversion to investigate service quality in logistics: A moderating effect of service convenience. International Journal of Operations & Production Management, 30(5), 508-525.
Hu, Y., & Kim, H. J. (2018). Positive and negative eWOM motiva-tions and hotel customers’ eWOM behavior: Does personality matter? International Journal of Hospitality Management, 75, 27-37.
Ingvardson, J. B., Kaplan, S., e Silva, J. D. A., di Ciommo, F., Shiftan, Y., & Nielsen, O. A. (2018). Existence, relatedness and growth needs as mediators between mode choice and travel satisfaction: evidence from Denmark. Transportation, 1-22.
Jacoby, J., Olson, J. C., & Haddock, R. A. (1971). Price, brand name, and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55(6), 570-579.
Kamins, M. A., & Marks, L. J. (1991). The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. Journal of the Academy of Marketing Sci-ence, 19(3), 177-185.
Kanat-Maymon, Y., Antebi, A., & Zilcha-Mano, S. (2016). Basic psychological need fulfillment in human–pet relationships and well-being. Personality and Individual Differences, 92, 69-73.
Katz, M. L., & Shapiro, C. (1985). Network externalities, competition, and compatibility. The American Economic Review, 75(3), 424-440.
Keller, K. L. (1993). Conceptualizing, measuring, managing custom-er-based brand. Journal of Marketing, 57(1), 1-22.![new window](/gs32/images/newin.png)
Khan Academy (2013). Biological theory [Online]. Available: https://www.khanacademy.org/test-prep/mcat/behavior/theories-personality/v/biological-theory [2018, November 15].
Kim, H. W., Chan, H. C., & Gupta, S. (2007). Value-based adoption of mobile internet: an empirical investigation. Decision Support Systems, 43(1), 111-126.![new window](/gs32/images/newin.png)
Kotler, P. (1984). Marketing essentials. Englewoods Cliffs, New Jer-sey: Prentice-Hall.
Kruglanski, A. W., Stein, C., & Riter, A. (1977). Contingencies of exogenous reward and task performance: On the “minimax” strategy in instrumental behavior. Journal of Applied Social Psychology, 7(2), 141-148.
La Guardia, J. G., Ryan, R. M., Couchman, C. E., & Deci, E. L. (2000). Within-person variation in security of attachment: a self-determination theory perspective on attachment, need ful-fillment, and well-being. Journal of Personality and Social Psychology, 79(3), 367-384.
La Guardia, J. G., & Ryan, R. M. (2002). What adolescents need: A self–determination theory perspective and development within families. School and Society. In MV Convington. The Will to Learn. A Guide for motivating young people. Cambridge: Cambridge University Press.
Ladik, D. M., & Stewart, D. W. (2008). The contribution continu-um. Journal of the Academy of Marketing Science, 36(2), 157-165.
Leong, L. Y., Jaafar, N. I., & Ainin, S. (2018). The effects of Face-book browsing and usage intensity on impulse purchase in f-commerce. Computers in Human Behavior, 78, 160-173.
Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). Undermining childrens intrinsic interest with extrinsic reward: A test of the “overjustification” hypothesis. Journal of Personality and So-cial Psychology, 28(1), 129-137.![new window](/gs32/images/newin.png)
Lin, J. C. C., & Lu, H. (2000). Towards an understanding of the be-havioural intention to use a web site. International Journal of Information Management, 20(3), 197-208.
Li, J. M. (2011). Analysis of work and cultural adjustment of Kore-an-Chinese and Han-Chinese workers in Korea under frame-work of ERG theory. International Area Studies Review, 14(2), 79-113.
Locke, E. A. (1968). Toward a theory of task motivation and incen-tives. Organizational Behavior and Human Performance, 3(2), 157-189.
Locke, E. A. (1969). What is job satisfaction? Organizational Behav-ior and Human Performanc, 4(4), 309-336.
Lou, H., Luo, W., & Strong, D. (2000). Perceived critical mass effect on groupware acceptance. European Journal of Information Systems, 9(2), 91-103.
Lu, H. P., & Su, Y. J. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
Lussier, R. N., & Achua, C. F. (2007). Leadership: Theory applica-tion, skill development (3rd ed.). Mason, Ohio: Thomson South-Western.
Maehr, M. L., & Meyer, H. A. (1997). Understanding motivation and schooling: Where we’ve been, where we are, and where we need to go. Educational Psychology Review, 9(4), 371-409.
Markus, H. R., & Kitayama, S. (2001). The cultural construction of self and emotion: Implications for social behavior. In W. G. Parrott (Ed.), Emotions in social psychology: Essential read-ings (pp. 119-137). New York: Psychology Press.
Markus, M. L. (1990). Critical Mass Contingencies for Telecommu-nications Consumers. In Carnevale, M., Lucertini, M. and Nic-osia, S. (Eds.), Modelling the Innovation: Communications. Automation and Information Systems, IFIP.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370-396.
Maslow, A. H. (1954). Motivation and personality. New York: Har-per.
Maslow, A. H. (1971). The farther reaches of human nature. New York: Viking Press.
Maslow, A. H., & Hoffman, E. E. (1996). Future visions: The un-published papers of Abraham Maslow. Sage Publications, Inc.
McClelland, D. C., Atkinson, J. W., Clark, R. A., & Lowell, E. L. (1953). The achievement motive. New York: Apple-ton-Century-Crofts.
McDonald, M., Wallace, E., & de Chernatony, L. (2013). Creating powerful brands. Butterworth-Heinemann.
McGregor, D. (1960). The human side of management. New York: McGraw-Hill.
McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 296-315.
Metcalfe, B. (1995). Metcalfes law: A network becomes more valua-ble as it reaches more users. Infoworld, 17(40), 53-54.
Mitchell, R., Schuster, L., & Jin, H. S. (2018). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, Available online 22 November 2018 (In Press).
Oliver, M. (1996). Understanding disability: From theory to practice. New York: St Martins Press.
Oliver, M., Sapey, B., & Thomas, P. (2012). Social work with disabled people (4th ed.). Houndmills, England: Palgrave MacMillan.
Page, C., & Lepkowska-White, E. (2002). Web equity: a framework for building consumer value in online companies. Journal of Consumer Marketing, 19(3), 231-248.
Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press.
Ryan, R. M. (1995). Psychological needs and the facilitation of inte-grative processes. Journal of Personality, 63(3), 397-427.
Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: Classic definitions and new directions. Contemporary Educa-tional Psychology, 25(1), 54-67.![new window](/gs32/images/newin.png)
Ryan, R. M., Vallerand, R. J., & Deci, E. L. (1984). Intrinsic motiva-tion in sport: A cognitive evaluation theory interpretation. In W. F. Straub & J. M. Williams (Eds.), Cognitive sport psychology (pp. 231-241). Lansing, New York: Sport Science Associates.
Sekaran, U. (2000). Research Methods for Business; A skill business approach (4th ed.). New York: JohnWiley and Sons.
Shen, X. L., Cheung, C. M., & Lee, M. K. (2013). Perceived critical mass and collective intention in social media-supported small group communication. International Journal of Information Management, 33(5), 707-715.
Short, J., Williams, E., & Christie, B. (1976). The Social Psychology of Telecommunications. London: John Wiley & Sons.
Simon, M. F. (1970). Influence of brand names on attitudes. Journal of Advertising Research, 10(3), 28-30.
Song, L., Wang, Y., & Wei, J. (2007). Revisiting motivation prefer-ence within the Chinese context: An empirical study. Chinese Management Studies, 1(1), 25-41.![new window](/gs32/images/newin.png)
Suh, A., Wagner, C., & Liu, L. (2018). Enhancing user engagement through gamification. Journal of Computer Information Sys-tems, 58(3), 204-213.
Thibaut, J. W., & Walker, L. (1975). Procedural justice: A psycholog-ical analysis (6th ed.). Hillsdale, New York: L. Erlbaum Asso-ciates.
Ubilava, D., Foster, K. A., Lusk, J. L., & Nilsson, T. (2011). Differ-ences in consumer preferences when facing branded versus non‐branded choices. Journal of Consumer Behaviour, 10(2), 61-70.
Vallerand, R. J., & Rousseau, F. L. (2001). Intrinsic and extrinsic mo-tivation in sport and exercise: A review using the hierarchical model of intrinsic and extrinsic motivation. Handbook of Sport Psychology, 2, 389-416.
Van Slyke, C., Ilie, V., Lou, H., & Stafford, T. (2007). Perceived criti-cal mass and the adoption of a communication technolo-gy. European Journal of Information Systems, 16(3), 270-283.
Vilnai-Yavetz, I., & Levina, O. (2018). Motivating social sharing of e-business content: Intrinsic motivation, extrinsic motivation, or crowding-out effect? Computers in Human Behavior, 79, 181-191.
Vroom, V. H. (1964). Work and motivation. New York: John Wiley & Sons.
Wang, X., Lin, X., & Spencer, M. K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce bene-fits. International Journal of Information Management, 45, 163-175.
Wanous, J., & Zwany, A. (1977). A cross sectional test of need hier-archy theory. Organizational Behavior and Human Decision Processes, 18(1), 78-97.![new window](/gs32/images/newin.png)
West, R., & Hardy, A. (2006). A Theory of Addiction. Blackwell Pub-lishing, Carlton, Victoria.
White, R. W. (1959). Motivation reconsidered: The concept of com-petence. Psychological Review, 66(5), 297-333.
Wikidiff. Urge vs Impulse - Whats the difference? [Online]. Availa-ble: https://wikidiff.com/urge/impulse [2018, January 14].
Wilcove, G. L. (1978). The ERG model: Expansion and application to Navy personnel. Journal of Vocational Behavior, 13(3), 305-316.
Wilkinson, G. L., Bennett, L. T., & Oliver, K. M. (1997). Evaluation criteria and indicators of quality for Internet re-sources. Educational Technology, 37(3), 52-59.
Yoo, K. H., & Gretzel, U. (2008). What motivates consumers to write online travel reviews? Information Technology & Tour-ism, 10(4), 283-295.
Zha, X., Yang, H., Yan, Y., Liu, K., & Huang, C. (2018). Exploring the effect of social media information quality, source credibility and reputation on informational fit-to-task: Moderating role of focused immersion. Computers in Human Behavior, 79, 227-237.
Zhou, Z., Su, C., Zhou, N., & Zhang, N. (2016). Becoming friends in online brand communities: evidence from China. Journal of Computer-Mediated Communication, 21(1), 69-86.![new window](/gs32/images/newin.png)