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題名：競選媒體使用對選民競選議題知識與政治效能感的影響--以兩千年總統大選為例
書刊名：選舉研究
作者：張卿卿 引用關係
作者(外文)：Chang, Ching Ching
出版日期：2002
卷期：9:1
頁次：頁1-39
主題關鍵詞：競選活動；政治廣告；選舉新聞；政見發表會；談話性扣應節目；競選議題知識；內在政治效能感；Political campaign；Political advertising；Election news；Televised forums；Call in shows；Campaign issue knowledge；Internal political efficacy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(35) 博士論文(3) 專書(2) 專書論文(1)
  • 排除自我引用排除自我引用:33
  • 共同引用共同引用:41
  • 點閱點閱:203
本研究旨在探討兩千年總統大選期間，選民對於競選媒體的暴露與注意程度，是否會影響其競選議題知識或其內在政治效能感。本研究針對台灣地區年滿20歲具有選舉投票權的選民，以電話方式進行訪問，總計獲得有效樣本一千份。就競選議題知識部份，研究結果顯示，報紙新聞的暴露與電視新聞的注意程度愈高的選民，其競選議題相關知識愈高。此外，選民對於民調新聞的注意程度，以及觀看公辦政見發表會的次數，也可以顯著地預測其競選相關知識的高低。另一方面，選民對於電視新聞節目的注意度愈高，愈加認為新聞報導對其決策是有幫助的。另外，就內在政治效能感部份，當單獨考量新聞媒體的使用時，在四個新聞使用的指標中﹙包括報紙新聞暴露、報紙新聞注意、電視新聞暴露、與電視新聞注意﹚，報紙新聞的暴露與電視新聞的注意力對於選民之內在效能感呈現顯著負向影響。然而，當所有媒體使用變項同時列入考量時，各項單一媒體的暴露或注意皆不會影響選民的內在政治效能感。
　　This study explores the relationship between media use and voters' campaign issue knowledge and internal political efficacy. A telephone sur-vey of one thousand voters in Taiwan was conducted to explore this re-search question. Results indicated that exposure to newspapers and atten-tion to TV news led to enhanced campaign issue knowledge. Moreover, attention to polling news and exposure to televised forums were also sig-nificant predictors of voters' campaign issue knowledge. Additionally, the more attention voters paid to TV news, the more useful they perceived TV news to be. Contrary to expectations, media use did not contribute significant variance of voters' internal political efficacy.
期刊論文
1.Broh, C. A.(1980)。Horse-race journalism: reporting the polls in the 1976 presidential election。Public Opinion Quarterly，44，514-529。  new window
2.Joslyn, R. A.(1980)。The Content of Political Spot Ads。Journalism Quarterly，57(1)，92-98。  new window
3.Kaid, L. L.、Johnston, A.(199109)。Negative versus Positive Television Advertising in U.S. Presidential Campaign, 1960-1988。Journal of Communication，41(3)，53-64。  new window
4.Atkin, C. K.、Nayman, O. B.、Sheinkopf, K. G.、Bowen, L.(1973)。Quality versus Quantity in Televised Political Ads。Public Opinion Quarterly，37(2)，209-224。  new window
5.Ansolabehere, Stphen、Iyengar, Shanto、Valentino, Nicholas、Simon, Adam(1994)。Does Attack Advertising Demobilize the Electorate?。American Political Science Review，88(4)，829-838。  new window
6.Finkel, Steven E.、Geer, John G.(1998)。A Spot Check: Casting Doubt on the Demobilizing Effect of Attack Advertising。American Journal of Political Science，42(2)，573-595。  new window
7.Miller, M. Mark、Reese, Stephen D.(1982)。Media Dependency As Interaction: Effects of Exposure and Reliance on Political Activity and Efficacy。Communication Research，9，227-248。  new window
8.Pinkleton, B. E.、Fortman, K. K. J.、Austin, E. W.(1998)。Relationships of Media Use and Political Disaffection to Political Efficacy and Voting Behavior。Journal of Broadcasting and Electronic Media，42(1)，34-49。  new window
9.Chaffee, Steven H.、Zhao, Xin-shu、Leshner, Glenn(1994)。Political Knowledge and the Campaign Media of 1992。Communication Research，21(3)，305-324。  new window
10.Newhagen, J. E.(1994)。Media Use and Political Efficacy: The Suburbanization of Race and Class。Journal of American Society for Information Science，45(6)，386-394。  new window
11.Norris, Pippa(1996)。Does Television Erode Social Capital? A Reply to Putnam。PS: Political Science and Politics，29(3)，474-480。  new window
12.陳憶寧(20011000)。總統候選人攻擊性新聞報導與其支持度的關聯--以公元兩千年總統大選為例。新聞學研究，69，113-140。new window  延伸查詢new window
13.Cappella, Joseph N.、Jamieson, Kathleen Hall(1996)。News frames, political cynicism, and media cynicism。Annals of the American Academy of Political and Social Science，546，71-84。  new window
14.Leshner, Glenn、McKean, Michael L.(1997)。Using TV News for Political Information during an Off-year Election: Effects on Political Knowledge and Cynicism。Journalism & Mass Communication Quarterly，74(1)，69-83。  new window
15.Atkin, C. K.、Heald, G.(1976)。Effects of political advertising。Public Opinion Quarterly，40，216-228。  new window
16.孫秀蕙(19950500)。比較臺灣省選民傳統媒體與新媒體的使用對政治行為的影響--以民國83年臺灣省長選舉為例。選舉研究，2(1)，93-118。new window  延伸查詢new window
17.Zhao, Xinshu、Chaffee, Steven H.(1995)。Campaign Advertisements versus Television News as Source of Political Issue Information。Public Opinion Quarterly，59(1)，41-65。  new window
18.Zhao, Xinshu、Bleske, G. L.(1995)。Measurement effects in comparing voter learning from television news and campaign advertisements。Journalism Quarterly，72(1)，72-83。  new window
19.Weaver, D.、Drew, D.(1993)。Voter learning in the 1990 off-year election: Did the media matter?。Journalism Quarterly，70(2)，356-368。  new window
20.Watts, Meredith W.(1973)。Efficacy, Trust and Commitment to the Political Process。Social Science Quarterly，54，623-631。  new window
21.Surlin, S. H.、Gordon, T. F.(1977)。How values affect attitudes toward direct reference political advertising。Journalism Quarterly，54，89-98。  new window
22.Rhee, J. W.(1996)。How polls drive campaign coverage: The Gallup/ CNN/ USA Today tracking poll and USA Today's coverage of the 1992 presidential campaign。Political Communication，13(2)，213-229。  new window
23.Ratzan, S. C.(1989)。The real agenda setters。American Behavioral Scientist，32，451-463。  new window
24.Olsen, Marvin E.(1969)。Two Categories of Political Alienation。Social Forces，47，288-299。  new window
25.McClure, R.、Patterson, T.(1974)。Television news and political advertising: The impact of exposure on voter beliefs。Communication Research，1(1)，3-31。  new window
26.Martinelli, K. A.、Chaffee, Steven H.(1995)。Measuring new-voter leaning via three channels of political information。Journalism Quarterly，72(1)，18-32。  new window
27.Kennamer, J. D.(1987)。Debate viewing and debate discussion as predictors of campaign cognition。Journalism Quarterly，64，114-118。  new window
28.Zukin, C.、Hofstetter, R.(1979)。TV network news and advertising in the Nixon and McGovern campaigns。Journalism Quarterly，56，106-115。  new window
29.Hollander, Barry A.(1994)。Patterns in the Exposure and Influence of the Old News and the New News。Mass Communication Review，21(3/4)，144-155。  new window
30.祝建華、Milavsky, J. R.、Biswas, R.(1994)。Do televised debates affect image perception more than issue knowledge? A study of the first 1992 presidential debate。Human Communication Research，20(3)，302-333。  new window
31.Garramone, G. M.、Atkin, C. T.、Pinkleton, B. E.、Cole, R. T.(1990)。Effects of negative political advertising on the political press。Journal of Broadcasting & Electronic Media，34，299-311。  new window
32.Smith, T. J.、Verrall, D. O.(1985)。A critical analysis of Australian television coverage of election opinion polls。Public Opinion Quarterly，49，58-79。  new window
33.O'Keefe, G. J.(1980)。Political malaise and reliance on media。Journalism Quarterly，57，122-128。  new window
34.Drew, D.、Weaver, D.(1998)。Voter learning in the 1996 presidential election: Did the media matter?。Journalism Quarterly，75(2)，292-301。  new window
35.Zhao, Xinshu、Bleske, G. L.(1998)。Polling Effects: Horse-race Polls and Audience Issue Learning。Harvard International Journal of Press & Politics，3(4)，13-34。  new window
36.Weaver, David、Dan, Drew(1995)。Voter learning in the 1992 presidential election: Did the 'nontraditional' media and debates matter?。Journalism and Mass Communication Quarterly，72(1)，7-17。  new window
會議論文
1.Meffert, M. F.(2000)。Information effects: The impact of mass media sources, campaign contacts, and interpersonal discussions in the 1992 presidential campaign。Acapulco, Mexico。  new window
2.胡幼偉、蔡炯青、謝佳珍(2000)。選舉民調：誰在意？誰相信？影響誰？。沒有紀錄。  延伸查詢new window
3.Geer, J.、Lau, Richard R.(1998)。A new way to model campaign effects。94th annual meeting of the American Political Science Association。Boston, MA。  new window
4.Pinkleton, B. E.、Austin, E. W.(2000)。Exploring relationships among media use frequency, media importance, political disaffection and political efficacy。Acapulco, Mexico。  new window
5.張卿卿(1999)。The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan。New Orleans, LA。  new window
6.彭芸(1999)。談話性政治（2）：立法委員如何評估談話性節目。沒有紀錄。  延伸查詢new window
7.彭芸(1999)。談話性政治（1）：誰參加談話性節目？誰當選？3/4三合一選舉中談話性節目的議題與來賓。0。  延伸查詢new window
圖書
1.Lazarsfeld, Paul F.、Berelson, Bernard、Gaudet, Hazel(1948)。The People's Choice。Columbia University Press。  new window
2.Patterson, Thosmas E.(1993)。Out of Order: An Incisive and Boldly Original Critique of the News Media's Domination of America's Political Process。New York, NY：Alfred A. Knopf。  new window
3.Ansolabehere, S.、Shanto I.(1995)。Going negative: How attack Ads shrink and polarize the electorate。New York：Free Press。  new window
4.Jamieson, Kathleen Hall(1992)。Dirty Politics: Deception, Distraction, and Democracy。Oxford University Press。  new window
5.Graber, D. A.(1989)。Mass media and American politics。Washington, DC：Congressional Quarterly Press。  new window
6.Kern, M.(1989)。30-Second Politics: Political Advertising in the Eighties。New York：Praeger。  new window
7.Salmore, Stephen A.、Salmore, Barbara G.(1985)。Candidates, parties, and campaigns: Electoral politics in America。Washington, DC：Congressional Quarterly Inc.。  new window
8.Berelson, Bernard R.、Lazarsfeld, Paul F.、McPhee, William(1954)。The Voting: A Study of Opinion Formation in a Presidential Campaign。Chicago, IL：University of Chicago Press。  new window
9.Cappella, Joseph N.、Jamieson, Kathleen Hall(1997)。Spiral of Cynicism: The Press and the Public Good。Oxford University Press。  new window
10.Campbell, Angus、Gurin, Gerald、Miller, Warren E.(1954)。The Voter Decides。Westport, Connecticut：Evanston, IL：Greenwood Press：Row, Peterson & Company。  new window
11.Kirkpatrick, E. M.(1979)。What can we learn from 1960。The Past and Future of Presidential Debates。Washington, DC。  new window
12.Joslyn, R. A.(1990)。Election campaign as occasions for civic education。New direction in political communication。沒有紀錄。  new window
13.Converse, Philip E.、Converse, P. E.(1972)。Change in the American Electorate。The Human Meaning of Social Change。New York, NY。  new window
14.Dennis, J.、Chaffee, Steven H.(1979)。Presidential debates: An empirical assessment。The past and future of presidential debates。Washington, DC。  new window
15.Jamieson, Kathleen Hall、Birdsell, D. S.(1988)。Presidential Debates: The Challenges of Ccreating an Informed Electorate。Presidential Debates: The Challenges of Ccreating an Informed Electorate。New York, NY。  new window
16.West, D. M.(1993)。Air Wars: Television Advertising in Election Campaigns, 1952-1992。Air Wars: Television Advertising in Election Campaigns, 1952-1992。Washington, DC。  new window
圖書論文
1.Joslyn, R.(1986)。Political advertising and the meaning of the elections。New perspectives on political advertising。Carbondale, IL：Southern Illinois University Press。  new window
 
 
 
 
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