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題名：從網誌到微網誌：社群媒體應用於政治傳播的長期觀察
書刊名：資訊傳播研究
作者：陳啟英／張少樑
作者(外文)：Chen, Chi-ying／Chang, Shao-liang
出版日期：2014
卷期：5:1
頁次：頁1-24
主題關鍵詞：可信度；社群媒體；政治傳播；網路選戰；Credibility；Social media；Political communication；Web campaign
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:310
  • 點閱點閱:94
本研究觀察國內近年所舉辦的三次選舉活動，發現社群媒體的應用情形，恰好反映其從網誌發展至微網誌的歷程，以及社群媒體受歡迎的程度，因而將2009年三合一選舉定義為「網誌成熟應用期」，2010年五都首長選舉為「網誌／微網誌並用期」，2012年總統大選則為「微網誌普遍應用期」。本研究在三次選舉期間均進行問卷調查，試圖比較分析選舉期間應用不同形態之社群媒體，民眾的使用動機、依賴程度及可信度認知上的變化情況，資料分析顯示，民眾對於候選人網誌的依賴程度、可信度與使用動機都要高於微網誌，本研究建議政治傳播之社群媒體應用，不應盲目追隨流行，宜以網誌部落格進行資訊傳遞分享，用臉書等的微網誌來強化部落格訊息的散佈及擴大其影響力。
Based on the observation of political communication through social media during three recent elections, the application matched the development from blogs to microblogs and the media popularity for describing the Three-in-One Election in 2009 as ＂a period blogs maturely applied,＂ the Five-City Mayoral Election in 2010 as ＂a period blogs and microblogs were applied together,＂ and the Presidential Election of 2012 as ＂a period microblogs were frequently applied.＂ Data were collected during the 3 elections to determine the differences between user dependence, motivations, and credibility perception on political social media. The data analysis revealed that user dependence, motivations, and credibility perception on blogs were stronger than on microblogs. This study suggested that political campaigns use blogs for information transmission and microblogs to diffuse and increase blog influence.
期刊論文
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3.Johnson, T. J.、Kaye, B. K.(2002)。Webelievability: A path model examining how convenience and reliance predict online credibility。Journalism & Mass Communication Quarterly，79，619-642。  new window
4.Thompson, G.(2003)。Weblogs, warblogs, the public sphere, and bubbles。Transformations，7，1-12。  new window
5.Perloff, Richard M.、Kinsey, Dennis(1992)。Political Advertising as Seen by Consultants and Journalists。Journal of Advertising Research，32(3)，53-60。  new window
6.陳啟英(20110100)。網站可信度評鑑：概念、論證暨運作模式初探。新聞學研究，106，249-283。new window  延伸查詢new window
7.陳啟英、徐聖鈞(20100900)。媒介依賴、使用動機與競選部落格可信度之關聯性。資訊傳播研究，1(1)，1-25。new window  延伸查詢new window
8.Dutta-Bergman, M. J.(2004)。The Impact of Completeness and Web Use Motivation on the Credibility of E-health Information。Journal of Communication，54(2)，253-269。  new window
9.Stavrositu, C.、Sundar, S. S.(2008)。If Internet credibility is so iffy, why the heavy use? The relationship between medium use and credibility。CyberPsychology & Behavior，11(1)，65-68。  new window
10.Lin, C. A.(1993)。Adolescent viewing and gratifications in a new media environment。Mass Communication Review，20(1/2)，39-50。  new window
11.McLeod, J. M.、Guo, Z.、Daily, K.、Steele, C. A.、Huang, H.、Horowitz, E.(1996)。The impact of traditional and nontraditional media forms in the 1992 presidential election。Journalism and Mass Communication Quarterly，73，401-416。  new window
12.Price, V.、Zaller, J.(1993)。Who gets the news? Alternative measures of news reception and their implications for research。Public Opinion Quarterly，57，133-164。  new window
13.Roch, C. H.、Scholz, J. T.、McGraw, K. M.(2000)。Social networks and citizen response to legal change。American Journal of Political Science，44，777-779。  new window
14.Vergeer, M.(2013)。Politics, elections and online campaigning: Past, present... and a peek into the future。New Media & Society，15，9-17。  new window
15.Bimber, Bruce(1998)。The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism。Polity，31(1)，133-160。  new window
16.Johnson, T. J.、Kaye, B. K.(2000)。Using Is Believing: The Influence of Reliance on the Credibility of Online Political Information among Politically Interested Internet Users。Journalism and Mass Communication Quarterly，77(4)，865-879。  new window
17.Johnson, T. J.、Kaye, B. K.(2002)。Online and in the know: Uses and gratifications of the web for political information。Journal of Broadcasting & Electronic Media，46(1)，54-71。  new window
18.Johnson, T. J.、Kaye, B. K.、Bichard, S. L.、Wong, W. J.(2007)。Every blog has its day: Politically-interested internet users' perceptions of blog credibility。Journal of Computer-Mediated Communication，13，100-122。  new window
19.Kim, D.、Johnson, T. J.(2006)。A victory of the internet over mass media? Examining the effects of online media on political attitudes in South Korea。Asian Journal of Communication，16，1-18。  new window
20.MacKuen, M.、Brown, C.(1987)。Political context and attitude change。The American Political Science Review，81(2)，471-490。  new window
21.Metzger, M. J.(2007)。Making Sense of Credibility on the Web: Models for Evaluating Online Information and Recommendations for Future Research。Journal of the American Society for Information Science and Technology，58(13)，2078-2091。  new window
22.Miller, M. Mark、Reese, Stephen D.(1982)。Media Dependency As Interaction: Effects of Exposure and Reliance on Political Activity and Efficacy。Communication Research，9，227-248。  new window
23.Wanta, W.、Hu, Y. W.(1994)。The Effects of Credibility, Reliance, and Exposure on Media Agenda-setting: A Path Analysis Model。Journalism & Mass Communication Quarterly，71(1)，90-98。  new window
24.Pinkleton, B. E.、Fortman, K. K. J.、Austin, E. W.(1998)。Relationships of Media Use and Political Disaffection to Political Efficacy and Voting Behavior。Journal of Broadcasting and Electronic Media，42(1)，34-49。  new window
25.翁秀琪、孫秀蕙(19941100)。選民的媒介使用行為及其政治知識、政黨偏好與投票行為之間的關聯--兼論臺灣媒體壟斷對政治認知與行為之影響。選舉研究，1(2)，1-25。new window  延伸查詢new window
26.Smith, M. A.、Leigh, B.(1997)。Virtual subjects: Using the Internet as an alternative source of subjects and research environment。Behavior Research Methods, Instruments, & Computers，29(4)，496-505。  new window
27.羅文輝、林文琪、牛隆光、蔡卓芬(20030100)。媒介依賴與媒介使用對選舉新聞可信度的影響--五種媒介的比較。新聞學研究，74，19-44。new window  延伸查詢new window
28.Newhagen, John E.、Rafaeli, Sheizaf(1996)。Why communication researchers should study the Internet: A dialogue。Journal of Communication，46(1)，4-13。  new window
29.Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly，77(3)，515-540。  new window
30.張卿卿(20020500)。競選媒體使用對選民競選議題知識與政治效能感的影響--以兩千年總統大選為例。選舉研究，9(1)，1-39。new window  延伸查詢new window
31.Wang, Song-In(2007)。Political use of the Internet, political attitudes and political participation。Asian Journal of Communication，17(4)，381-395。  new window
32.王嵩音(20061200)。網路使用與選舉參與之研究--以2004年立法委員選舉為例。臺灣民主季刊，3(4)，71-101。new window  延伸查詢new window
33.Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior，11(2)，169-174。  new window
34.Ball-Rokeach, S. J.、DeFleur, M. L.(1976)。A dependency model of mass-media effects。Communication Research，3(1)，3-21。  new window
35.Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication，13(1)，210-230。  new window
36.Johnson, Thomas J.、Kaye, Barara K.(1998)。Cruising is Believing: Comparing Internet and Traditional Sources on Media Credibility Measure。Journalism & Mass Communication Quarterly，75(2)，325-340。  new window
37.Johnson, Thomas J.、Kaye, Barbara K.(2004)。Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs among Blog Users。Journalism and Mass Communication Quarterly，81(3)，622-642。  new window
38.Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly，15(4)，635-650。  new window
會議論文
1.Brady, D. J.(1996)。Cyberdemocracy and perceptions of politics: An experimental analysis of political communication on the World Wide Web。The annual meeting of the Midwest Association for Public Opinion Research。Chicago, IL。  new window
圖書
1.O'Keefe, Daniel J.(2002)。Persuasion: Theory and research。Sage。  new window
2.Hewson, Claire、Yule, Peter、Laurent, Dianna、Vogel, Carl(2003)。Internet Research Methods: A Practical Guide for the Social and Behavioural Sciences。London：Sage。  new window
3.Zuckerman, A. S.(2005)。The social logic of politics: Personal networks as contexts for political behavior。Philadelphia, PA：Temple University Press。  new window
4.Lichter, S. R.、Noyes, R. E.(1996)。Good intentions make bad news: Why Americans hate campaign journalism。Lanham, MD：Rowman & Littlefield。  new window
5.Bimber, Bruce(2003)。Information and American Democracy: Technology in the Evolution of Political Power。Cambridge University Press。  new window
6.Neuman, W. Russell、Just, Marion R.、Crigler, Ann N.(1992)。Common Knowledge: News and the Construction of Political Meaning。University of Chicago Press。  new window
7.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
8.Dillman, Don A.(2000)。Mail and internet surveys: The tailored design method。John Wiley & Sons, Inc.。  new window
9.Campbell, Angus、Converse, Philip E.、Miller, Warren E.、Stokes, Donald E.(1960)。The American Voter。The University of Chicago Press。  new window
10.翁秀琪(1992)。大眾傳播理論與實證。台北：三民書局。new window  延伸查詢new window
單篇論文
1.高順德(20110429)。首投族在總統選戰中的角色評析，http://www.npf.org.tw/post/1/9106， 2014/04/12。  延伸查詢new window
其他
1.艾比傑媒體行銷公司(20101015)。社群網站會逼退部落格嗎？，http://www.brain.com.tw/News/NewsPublicContent.aspx?ID=14661， 2014/04/02。  延伸查詢new window
2.張家敏，趙庭宓，簡鈺璇(20120921)。渴求回饋用臉書尋歸屬，http://www.uonline.nccu.edu.tw/index_content.asp?sn=8&an=15240， 2014/10/20。  延伸查詢new window
3.達摩媒體(2011)。2010回顧：網友搜羅新資訊最依賴“部落格”，http://www.bloggerads.net/Portal/Page/166， 2014/05/02。  延伸查詢new window
4.創市際(20110923)。網友使用Facebook時數佔上網總瀏覽時數27%；與去年同期相較使用時間佔比持續成長，http://www.insightxplorer.com/news/news_09_23_11.html， 2014/10/20。  延伸查詢new window
5.數位時代科技媒體(20090527)。臺灣網友部落格使用行為分析，http://www.bnext.com.tw/article/view/id/11833， 2014/03/12。  延伸查詢new window
6.數位時代科技媒體(20130409)。日網路公司公布Facebook亞洲用戶數調查，臺灣奪下人口比冠軍，http://www.bnext.com.tw/article/view/id/27267， 2014/04/12。  延伸查詢new window
7.(20111127)。就學與就業：首投族的集體焦慮，http://mag.udn.com/mag/vote2012/storypage.jsp?f_ART_ID=357838， 2014/04/01。  new window
8.Milstein, S.，Lorica, B.(2008)。Twitter and the micro-messaging revolution: Communication, connections, and immediacy--140 characters at a time，http://weigend.com/files/teaching/haas/2009/readings/OReillyTwitterReport200811.pdf， 2014/01/21。  new window
9.Nielsen Newswire(2010)。Led by Facebook, Twitter, global time spent on social media sites up 82% year over year，http://www.nielsen.com/us/en/newswire/2010/led-by-facebooktwitter-global-time-spent-on-social-media-sites-up-82-year-over-year.html， 2014/01/20。  new window
10.O'Gara, J.(2014)。Wordpress vs. Tumblr vs. Blogger，http://www.digitaltrends.com/social-media/wordpress-vstumblr-vs-blogger/#!KMIxw， 2014/05/03。  new window
11.Coomber, R.(1997)。Using the internet for survey research，http://www.socresonline.org.uk/socresonline/2/2/2.html， 2014/03/19。  new window
圖書論文
1.Kaye, B. K.(2007)。Blog use motivations: An exploratory study。Blogging, citizenship, and the future of media。New York：Routledge。  new window
2.Mcleod, J. M.、Becker, L. B.(1981)。The uses and gratifications approach。Handbook of political communication。Beverly Hills, CA：Sage。  new window
 
 
 
 
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