在二十世紀末的後資本主義環境裡，大眾傳播媒體無疑是幫助大眾獲得運動訊息、了解運動賽事動態的最佳管道，兩者之間的關係已經到了「共榮共枯」的相依程度。兩者的結合已經把運動帶離了傳統的業餘運動精神，成了追求商業化、利潤化的場域。媒體依靠運動轉播與報導，增加本身的發行量與廣告收入；運動組織則仰賴媒體增進其三種主要收入來源（門票、贊助商、轉播權利金），擴大本身的利基。 　　有鑒於SBL超級籃球聯賽元年已圓滿落幕，在後勢看漲的情況下，本文打算介紹SBL這個新興的國內籃球界重大賽事，接著藉由描述傳播運動與大眾傳播媒體之意義和內涵，以了解大眾傳播媒體與SBL超級籃球聯賽之間相輔相成的互動關係，其次逐一介紹SBL超級籃球聯賽透過各種大眾傳播媒體的推波助瀾，最後再進一步地與國外的發展趨勢相對照，以傳播的面向來探討對於SBL超級籃球聯賽發展的影響。

Undoubtedly, mass communication media is the best way helping people to get sport information and to know sport events developments in the end of 20 century. Sport and the mass communication media enjoy a very symbiotic relationship. This integration led sport to be commercialized. Media depends on sport reports on raise volume of circulation and advertisement income. On the other hand, sport organizations rely on media to raise three kinds of financial resources (entrance fees, sponsorship and TV rights fee) and to expand their benefits. With the first-year coming to a successful close, the Super Basketball League (SBL) got more and more popularity. At first, this paper described the meaning and connotation of communication campaign and mass communication media so that identified the parallel relationship between mass communication media and SBL. In addition, it introduced the mass communication media how to promote SBL. Finally, it further to compared with foreign mainstream and research the impact from the viewpoint of communication for SBL’s development.