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題名:從關係行銷觀點探討消費者知覺對企業提供贊助成效之關聯性分析--以國內職棒運動為例
書刊名:績效與策略研究
作者:劉祥熹王智弘
作者(外文):Liu, Hsiang-hsiWang, Chih-hung
出版日期:2004
卷期:1:1
頁次:頁65-90
主題關鍵詞:運動行銷關係行銷運動贊助Sport marketingRelationship marketingSport sponsorship
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:85
  • 點閱點閱:26
期刊論文
1.蔡樹培(20040200)。Empirically Modeling Perceived Sponsor Sincerity in Philanthropic Sponsorship Campaigns of Service Product Brands。管理學報,21(1),63-85。new window  new window
2.劉典嚴(2004)。企業決戰新競賽場:運動行銷。突破雜誌,231,101-103。  延伸查詢new window
3.Bennet, R.(1999)。Sports Sponsorship, Spectator Recall and False Consensus。European Journal of Marketing,33(3/4),291-312。  new window
4.Cornwell, T. B.、Maignan, I.(1998)。An International review of sponsorship research。Journal of Advertising,27(1),1-21。  new window
5.Dwane, H. D.(2002)。Associating the cooperation with a charitable event through sponsorship : Measuring the Effects on Corporate Community Relations。Journal of Advertising,31(4),77-87。  new window
6.Ellen, G.、Johnson, M. S.(1999)。The Different Role of Satisfaction, Trust,and Commitment in Customer Relationships。Journal of Marketing,63,70-87。  new window
7.Francis, R.、Pascale, Q.(2003)。The Effects of Market Orientation on Trust and Commitment-The Sponsorship Business-to-Business Relationships。European Journal of Marketing,37(3/4),530-553。  new window
8.Francis, F.、Pascale, Q.、Felix, L. M.(2003)。Collaborative communication in sponsor relationships。Corporate Communications,8(2),128-138。  new window
9.Meenaghan, T.(1998)。Focusing Commercial Sponsorship on the Internal Corporate Audience。International Journal of Advertising,17(1),51-74。  new window
10.Meenaghan, T.(200102)。Sponsorship and Advertising : A Comparison of Consumer Perceptions。Psychology &Marketingy,18(2),191-215。  new window
11.Michael, J. P.、Richard, S.(2001)。Linking Sponsorship and Caused-Related Marketing-Complementarities and Conflicts。European Journal of Marketing,35(11/12),1361-1385。  new window
12.Moorman, C.、Gerald, Z.、Robit, D.(1992)。Relationships Between Provides and Users of Marketing Research : The Dynamics of Trust Within and Between Organizations。Journal of Marketing Research,29,314-329。  new window
13.Rifon, N. J.、Sejung, M. C.、Trimble, C. S.、Hairong, L.(2004)。CONGRUENCE EFFECTS IN SPONSORSHIP-The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive。Journal of Advertising,33(1),29-42。  new window
14.Peter, C. V.、Philip H. F.、Janny, C. H.(2002)。The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?。Journal of Academy of Marketing Science,30(3),202-216。  new window
15.Robert, M.(200102)。Social Identity Effects in a Belief-Attitude-Intentions Hierarchy : Implications for Corporate Sponsorship。Psychology & Marketing,18(2),145-165。  new window
16.Singh, J.、Sirdeshmukh, D.(2000)。Agency and trust mechanisms in consumer satisfaction and loyalty judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
17.D'Astous, Alain、Bits, Pierre(1995)。Consumer Evaluations of Sponsorship Programs。European Journal of Marketing,29(12),6-22。  new window
18.Meenaghan, T.(2001)。Editorial: The Passionate Embrace--Consumer Response To Sponsorship。Psychology & Marketing,18(2),87-94。  new window
19.Evans, Joel R.、Laskin, Richard L.(1994)。The Relationship Marketing Process: A Conceptualization and Application。Industrial Marketing Management,23(5),439-452。  new window
20.Shani, D.、Chalasani, S.(1992)。Exploiting niches using realationship marketing。Journal of Consumer Marketing,9(3),33-42。  new window
21.Kelley, H. H.(1973)。The process of causal attribution。American Psychologist,28(2),107-128。  new window
22.Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review,14(1),20-39。  new window
23.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
24.Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing,17(3),275-294。  new window
25.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
26.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing,57(1),81-101。  new window
27.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
28.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
29.Bettencourt, Lance A.(1997)。Customer voluntary performance: customers as partners in service delivery。Journal of Retailing,73(3),383-406。  new window
30.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
31.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報,19(6),1097-1130。new window  延伸查詢new window
32.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
學位論文
1.丁學勤(2003)。公平性對通路關係品質影響之研究(博士論文)。國立成功大學。new window  延伸查詢new window
2.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.Hatcher, L.(1998)。A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling。SAS Institute Inc。  new window
2.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
3.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
圖書論文
1.Stipp, H.、Shiavone, N. P.(199607)。Modeling the Impact of Olympic Sponsorship on Corporate Image。Journal of Advertising Research。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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