本研究透過對大學體育課程的體驗感受，探討大學生參與體驗、學習滿意度與行爲意圖的關係。研究採用結構方程模式，呈現出大學生體育課程的體驗對學習滿意度與行爲意圖的影響情形與強弱程度。研究對象爲大學體育課學生，共發出500份問卷，回收有效問卷428份。研究發展出體育課體驗、學習滿意度與消費者行爲意圖三部份問卷作爲研究工具，量表的建構效度及內部一致性係均良好，以次數分配、因素分析及結構方程模式等統計方法進行分析。研究結果顯示：（一）體育課學生的體驗會正向影響學習滿意度。（二）體育課學生的體驗會正向影響行爲意圖。（三）體育課學生的學習滿意度會正向影響行爲意圖。

The purpose of this study was to investigate the relationship between the college students experience, learning satisfaction and the behavioral intention in physical education. The structural equation model was adopted to analyze how college students' physical education experience influenced their learning satisfaction and the behavioral intention. Five hundred students were selected as research subjects, retrieved 428 shares. Developed three questionnaires, including experience, learning satisfaction and behavioral intentions for the physical education. Several statistical techniques were adopted to analyzed these data including descriptive statistics, factor analysis and structural equation model. Several conclusions were made. First, the physical education experience had an obvious influence on the learning satisfaction; Second, the physical education experience had an obvious influence on the behavioral intentions; Third, the learning satisfaction had an obvious influence on the behavioral intentions.